Who is this class for: This course is designed for business professionals and those aspiring to a career in marketing.


Created by:  University of Virginia, BCG

  • Jean Manuel Izaret

    Taught by:  Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Thomas Kohler

    Taught by:  Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice

  • Ronald T. Wilcox

    Taught by:  Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing
Basic Info
LevelBeginner
Commitment4 weeks of study; 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Trabalho
Trabalho

Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.

Ajuda dos seus colegas
Ajuda dos seus colegas

Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.

Certificados
Certificados

Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.

Creators
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
Pricing
Comprar cursoParticipar como ouvinte
Acesso aos materiais do curso

Available

Available

Acesso a materiais valendo nota

Available

Not available

Receba uma nota final

Available

Not available

Obtenha um Certificado de Curso compartilhável

Available

Not available

Ratings and Reviews
Rated 4.8 out of 5 of 83 ratings

an excellent course on pricing, taught by experienced practitioners, i found it very engaging and insightful over the course , few more cases and several in depth coverage over the material would give it a 5 star review. Great job by Darden and BCG, Worth the course fee.

Brilliantly led course. The BCG material seems a bit fluffy - but from practice I know it is important.

Excellent overview of Pricing strategy. The teaching quality is world class, concepts are clearly presented and explained, and the assessments are structured expertly to ensure an understanding of the course content.

Great refresher course on pricing and economics. Focuses on different pricing strategies (elasticity, pricing function, auctions, cost plus pricing, peak load pricing, index based pricing, marginal cost pricing, target cost plus pricing). Ron Wilcox and the BCG team does a great job in delivering lecture and keeping you engaged in the course.