How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Этот курс входит в специализацию ''Специализация Pricing Strategy Optimization'
от партнера

Об этом курсе
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Приобретаемые навыки
- Cost-Based Pricing
- Channel and Direct-to-Consumer Pricing
- Pricing Strategies
- Price Discrimination
- Price Elasticity Of Demand
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Pricing Fundamentals
Price Discrimination
Common Pricing Metrics: Elasticities
Channel and Direct-to-Consumer Pricing
Рецензии
- 5 stars83,72 %
- 4 stars13,14 %
- 3 stars2,03 %
- 2 stars0,15 %
- 1 star0,93 %
Лучшие отзывы о курсе COST AND ECONOMICS IN PRICING STRATEGY
Very helpful. The course provided conceptual insight in price setting methods apart from other relevant Technics and tools.
I would have loved if we were able to see a complete example, similar to the one we have done in the end of the course.
Amazing! price has been most of the time an uncertainty . This course gives you the learning you need for allocating pricing strategies to the right business scenario
Excellent course. In my view, the academic rigor of the week exercises needs to be improved even for a beginner level.
Специализация Pricing Strategy Optimization: общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.