Об этом курсе
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Прибл. 12 часа на выполнение

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Субтитры: Английский, Вьетнамский, Португальский (бразильский)

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Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

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Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...


Субтитры: Английский, Вьетнамский, Португальский (бразильский)

Программа курса: что вы изучите

5 минуты на завершение

A 21st Century Approach to Business Strategy

A short intro to the Course.

2 видео ((всего 5 мин.))
2 видео
Introduction to the Course3мин
3 ч. на завершение

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters).

10 видео ((всего 39 мин.)), 9 материалов для самостоятельного изучения, 5 тестов
10 видео
What Strategy Is...continued3мин
What Strategy Is...more examples1мин
What Strategy Is...Still More1мин
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9мин
Strategy's Most Famous Thought Leader: Michael Porter1мин
The Main Ideas in Porter's "What is Strategy?"3мин
Criticisms of Porter's Strategy as Position Approach5мин
The Alternative View: Strategy as Capability6мин
9 материала для самостоятельного изучения
More on Embrace, Extend, and Extinguish10мин
Apple iPod + iTunes and Yael Naim10мин
Oldest McDonalds Video10мин
A Strategic Ploy?10мин
Summary of Mintzberg's Five Ps of Strategy10мин
Prisoner's Dilemma Matrices10мин
More on the Prisoner's Dilemma10мин
Michael Porter's "What is Strategy?"10мин
Mintzberg vs Porter10мин
5 практического упражнения
The Meanings of "Strategy"8мин
Recognizing Strategic Situations4мин
What do YOU think?2мин
Which way do YOU lean?2мин
Strategy as Position vs Capability8мин
2 ч. на завершение

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes.

5 видео ((всего 42 мин.)), 5 материалов для самостоятельного изучения, 1 тест
5 видео
Strategy, Scripted and Programmed9мин
The BCG Matrix and Growth Curve11мин
Strategy as Multi-faceted Analysis7мин
What We Can Learn...4мин
5 материала для самостоятельного изучения
The military antecedents of business strategy10мин
Critiques of Strategic Planning10мин
BCG's Big Ideas10мин
Post Mortems for Porter's Approach?10мин
Where the History of Business Strategy Leaves Us10мин
1 практическое упражнение
Learning from the History of Business Strategy16мин
2 ч. на завершение

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization.

5 видео ((всего 43 мин.)), 5 материалов для самостоятельного изучения, 1 тест
5 видео
How Products, Services, and Work Now Move Easily Around the Globe10мин
How the Competitive Game Shifts in a Globalized World6мин
The World's Most Sophisticated Differentiation Strategies?11мин
Aesthetics...the Last Frontier of Sustainable Advantage?7мин
5 материала для самостоятельного изучения
Internet Growth, Shipping Traffic Growth10мин
The Realities of the Globalised World10мин
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10мин
The Future of Competitive Strategy? The Example of Vipp10мин
Hyper Competition and Hyper Differentiation Described10мин
1 практическое упражнение
Strategic Implications of Changes in the World10мин
3 ч. на завершение

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known for...now or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?

5 видео ((всего 11 мин.)), 4 материалов для самостоятельного изучения, 1 тест
5 видео
e-Types execs explaining how they think about their business2мин
A Major Controversy - At Stake: The Future and Soul of the Company4мин
e-Types partners debating which design to present to TD1мин
Questions We Ask You To Consider...1мин
4 материала для самостоятельного изучения
Some Samples of e-Types Work10мин
IMPORTANT Additional Details on Your Final Assignment10мин
References and Additional Resources10мин
One last thing...10мин
Рецензии: 514Chevron Right


начал новую карьеру, пройдя эти курсы


получил значимые преимущества в карьере благодаря этому курсу

Лучшие отзывы о курсе Стратегическое управление

автор: TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

автор: SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.



Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

О Копенгагенская школа бизнеса

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

О специализации ''Стратегическое управление и инновации'

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Стратегическое управление и инновации

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