Об этом курсе
4.8
Оценки: 152
Рецензии: 20
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....
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Предполагаемая нагрузка: 4 hours/week

Прибл. 14 ч. на завершение
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English

Субтитры: English

Приобретаемые навыки

Business ModelInnovationBusiness ValueInnovation Management
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4 hours/week

Прибл. 14 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 видео (всего 9 мин.), 5 материалов для самостоятельного изучения, 1 тест
Reading5 материала для самостоятельного изучения
Syllabus10мин
About the Discussion Forums10мин
Glossary10мин
Description of Organizations and Brands10мин
Social Media10мин
Quiz1 практическое упражнение
Orientation Quiz10мин
Clock
2 ч. на завершение

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers....
Reading
7 видео (всего 79 мин.), 2 материалов для самостоятельного изучения, 5 тестов
Video7 видео
A Concise Framework to Analyze Innovation Problems - Part 25мин
Prospect Theory: Minimizing Losses and Maximizing Gains22мин
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13мин
Developing a Value Proposition - Part 112мин
Developing a Value Proposition - Part 210мин
The Case of DeWalt Tools5мин
Reading2 материала для самостоятельного изучения
Module 1 Overview10мин
Module 1 Readings10мин
Quiz5 практического упражнения
Lesson 1-1 Practice Quiz4мин
Lesson 1-2 Practice Quiz6мин
Lesson 1-3 Practice Quiz4мин
Lesson 1-4 Practice Quiz6мин
Module 1 Quiz22мин

2

Раздел
Clock
4 ч. на завершение

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design....
Reading
7 видео (всего 58 мин.), 2 материалов для самостоятельного изучения, 6 тестов
Video7 видео
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19мин
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210мин
Mapping Performance and Expectations in an Innovation Context - Part 18мин
Mapping Performance and Expectations in an Innovation Context - Part 27мин
Types of Innovations8мин
The Evolution of the PC Industry7мин
Reading2 материала для самостоятельного изучения
Module 2 Overview10мин
Module 2 Readings10мин
Quiz5 практического упражнения
Lesson 2-1 Practice Quiz4мин
Lesson 2-2 Practice Quiz6мин
Lesson 2-3 Practice Quiz6мин
Lesson 2-4 Practice Quiz2мин
Module 2 Quiz20мин

3

Раздел
Clock
2 ч. на завершение

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products. ...
Reading
5 видео (всего 61 мин.), 2 материалов для самостоятельного изучения, 5 тестов
Video5 видео
Customer Journey Maps: Identifying Moments of Truth15мин
General Philosophy About Building Great Products7мин
Product Configuration Maps: How to Develop Winning Products17мин
The Case of Wikipedia11мин
Reading2 материала для самостоятельного изучения
Module 3 Overview10мин
Module 3 Readings10мин
Quiz5 практического упражнения
Lesson 3-1 Practice Quiz6мин
Lesson 3-2 Practice Quiz4мин
Lesson 3-3 Practice Quiz4мин
Lesson 3-4 Practice Quiz6мин
Module 3 Quiz20мин

4

Раздел
Clock
4 ч. на завершение

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples. ...
Reading
7 видео (всего 67 мин.), 2 материалов для самостоятельного изучения, 5 тестов
Video7 видео
How Do Innovative Business Models Help Companies? - Part 211мин
Elements of a Business Model and Business Model Canvas - Part 15мин
Elements of a Business Model and Business Model Canvas - Part 29мин
Designing Innovative Business Models - Part 17мин
Designing Innovative Business Models - Part 29мин
The Case of the Newspaper Industry10мин
Reading2 материала для самостоятельного изучения
Module 4 Overview10мин
Module 4 Readings10мин
Quiz4 практического упражнения
Lesson 4-1 Practice Quiz6мин
Lesson 4-2 Practice Quiz6мин
Lesson 4-3 Practice Quiz6мин
Module 4 Quiz24мин
Clock
5 минуты на завершение

Course Conclusion

...
Reading
4.8

Лучшие рецензии

автор: GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

автор: MMMay 20th 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

Преподавателя

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business

E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business

О University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

О специализации ''Innovation: From Creativity to Entrepreneurship'

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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