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Вернуться к Strategic Innovation: Building and Sustaining Innovative Organizations

Отзывы учащихся о курсе Strategic Innovation: Building and Sustaining Innovative Organizations от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 283
Рецензии: 48

О курсе

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Лучшие рецензии


Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.


May 05, 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

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1–25 из 45 отзывов о курсе Strategic Innovation: Building and Sustaining Innovative Organizations

автор: Eduardo J Q C

Nov 27, 2018

Great material. The instructor is awesome as well.

автор: Peter v B

Jan 10, 2019

Great course, with good academic course material, supported with very nice examples. The teacher Raj Echambadi explains it all very clear on a nice and funny way. I also really enjoyed the assignments.

Keep up the good work University of Illinois!

автор: Tommaso L P

Jan 02, 2019

I would like to thank the organisers of the course for the overall outstanding quality of the course. The content is very informative and goes straight to the point. It is perfect as an introduction to the essentials of strategic innovation. I really appreciated the extensive use of examples, it helped not only to efficiently assimilate the concepts but also to view popular brands in a very different way! As for criticism, I would only suggest to add descriptions under the slides for each module, so that reviewing the classes can be easier. Thanks again!

автор: anil p s

Jan 05, 2019

Great course!

автор: Josh M

Feb 19, 2019

I really enjoyed this course. The content is presented well and the examples are well chosen. I can't wait to dive back in to the next course.

автор: Gilnei J L

Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

автор: Muthukumar S

Feb 25, 2019

Good and interesting Course

автор: Nadia G

Apr 01, 2019

Really great learning in this course- Thank you!

автор: Sandeep K

Apr 06, 2019

Great Learning Experience!

автор: Mustafa A H

Apr 09, 2019






ive innovative

автор: Vinicio D S

Apr 10, 2019

Great course for understanding Strategic Innovation

автор: Naveen S

Mar 17, 2019

Great Faculty, information, knowledge. Thanks to you and to Coursera!

автор: Steven M

Aug 28, 2018

Exceptionally helpful and interesting class! Great content, engaging instructor, and well produced videos.

автор: Hani A

Oct 04, 2018

Really Great Course

автор: OLUFSEN, B

Apr 01, 2017

An outstanding course with a great Professor!

автор: Pierre L

Apr 10, 2018

Great course! One of the best course of the iMBA program.

автор: Treasure L R

Apr 11, 2018

This is an excellent course. The material is helpful and Dr. Echambadi does an excellent job at breaking down key concepts and giving ample examples.

автор: Jeff H

Apr 09, 2018

I absolutely loved this course! Highly recommended.

автор: Dima S

Nov 01, 2017

Very nice one!

автор: Steve W

Apr 24, 2017

Great videos; clear communication

автор: M M

May 20, 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

автор: Michelle J

Nov 25, 2017

University of Illinois Coursera has some of the best MOOC courses with a global reach and diverse teachers who are experts in their fields. Highly recommended for entrepreneurs, business leaders, and those with a business and non-business major background.

автор: Benjamin D

Jun 06, 2018

Every point throughout the lessons were followed by a great example. The examples brought all ideas home for me.

автор: Andrew C

Apr 05, 2018

Great class! Innovation is key to sustainability.

автор: Chris L

May 20, 2017

Innovative course