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Вернуться к Strategic Innovation: Building and Sustaining Innovative Organizations

Отзывы учащихся о курсе Strategic Innovation: Building and Sustaining Innovative Organizations от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 323
Рецензии: 58

О курсе

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Лучшие рецензии


Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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26–50 из 56 отзывов о курсе Strategic Innovation: Building and Sustaining Innovative Organizations

автор: Onisokumen E

Jan 29, 2020

Learning new and innovative ways to think about businesses.

автор: Andriy V

Apr 22, 2019

Amazing professors, amazing content, well worth your time!

автор: Pierre L

Apr 10, 2018

Great course! One of the best course of the iMBA program.

автор: Vinicio D S

Apr 10, 2019

Great course for understanding Strategic Innovation

автор: Jeff H

Apr 09, 2018

I absolutely loved this course! Highly recommended.

автор: Eduardo J Q C

Nov 27, 2018

Great material. The instructor is awesome as well.

автор: Andrew C

Apr 05, 2018

Great class! Innovation is key to sustainability.

автор: Nadia G

Apr 01, 2019

Really great learning in this course- Thank you!

автор: OLUFSEN, B

Apr 01, 2017

An outstanding course with a great Professor!

автор: zubin v

Apr 16, 2019

Excellent. Practical. Put to Use immediately

автор: Emeka J E

Apr 25, 2019

Great and empowering course for innovation.

автор: Uda A A

Mar 16, 2020

Hope to implement this course soon

автор: Steve W

Apr 24, 2017

Great videos; clear communication

автор: Muthukumar S

Feb 25, 2019

Good and interesting Course

автор: Sandeep K

Apr 06, 2019

Great Learning Experience!

автор: Manuel M

May 11, 2018

Awesome relevant content.

автор: Mustafa A H

Apr 09, 2019






ive innovative

автор: Hani A

Oct 04, 2018

Really Great Course

автор: Chris L

May 20, 2017

Innovative course

автор: Mario F

Apr 02, 2020

Excellent class.

автор: Dima S

Nov 01, 2017

Very nice one!

автор: anil p s

Jan 05, 2019

Great course!

автор: Frederik M

Mar 18, 2020

very good

автор: Andrés B R

Oct 14, 2019


автор: Bradley J S

Sep 03, 2019

I thought the class was well formatted and the instructor made some really thought provoking moments. I would say an improvement that could be made would be to updated the material a bit as many of the references were quite dated.