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Engagement & Nurture Marketing Strategies, Northwestern University

4.7
Оценки: 772
Рецензии: 122

Об этом курсе

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)...

Лучшие рецензии

автор: HK

Feb 12, 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

автор: RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

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Рецензии: 119

автор: Moutasem Saif

Dec 05, 2018

A wonderful step for blogging, i liked it so much and gained a precious benefit from.

Thanks for your esteemed website and your respectable university.

автор: Danielle Cochran

Sep 28, 2018

I think It'd be more beneficial for the assignment to be at week 4 only because I didn't realize the week 4 videos would help with the assignment. Otherwise, it's a good course with a challenging assignment.

автор: Hemang MEHTA

Sep 11, 2018

It mar my concept very clear

автор: Diane Morneau

Aug 19, 2018

Material is excellent. Unable to finish the course for the lack of peer submissions available to complete. Will keep trying until the course deadline.

автор: Jose Javier Mirt

Jul 28, 2018

Great course!

автор: Sophie Abadia

Jun 30, 2018

This course has some valuable information in how to approach an audience that you want to market to. It provides great guidelines on how to both market yourself and your business through blogging and or social media. However, it does suffer from a few technology standpoints and might need to be updated in order to allow students to properly utilize the materials.

автор: Linda Laforge

May 31, 2018

Frustrated with the tools defunct or not working. This course needs to be updated.

автор: Dmytro Zaporozhtsev

Apr 29, 2018

The tips and steps for blog articles creation are awesome!

автор: rotem linchevski

Mar 08, 2018

great course , really helping in the blog area , got me an amazing blog with great results

автор: Chawki El himri

Feb 21, 2018

Perfect course !!