About this course: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info | Course 3 of 6 in the Social Media Marketing Specialization |
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: New Terminology & New Marketing Technologies for 2017
- Video: Social Strategies Used by Organizations Today
- Reading: Welcome to MOOC 3!
- Reading: Meet Your Instructors
- Reading: Grading and Logistics
- Video: Engagement Marketing Social Strategy
- Video: Engagement Example: Cadbury Dairy Milk
- Video: Engagement Example: Old Spice
- Video: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
- Reading: Social Marketing Toolkits
- Reading: Course Bookstore
- Reading: A Note of the Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
- Video: Effective Media Marketing
- Video: Newsjacking to impact your high value markets
- Video: Eventjacking - a "must" engagement strategy for start-ups
- Video: Cool Infographics
- Reading: Infographic Examples
- Video: Infographics for Businesses
- Reading: More Infographic Examples
- Reading: Even More Infographic Examples
- Video: Using an Engagement Strategy
- Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
- Video: Embrace Your High-Value Markets
- Video: Nurture Marketing Strategy
- Video: Nurture Marketing Strategy Examples
- Video: Importance of a Landing Page
- Video: Real-Time Marketing
- Video: Nurture Marketing Programs
- Video: Develop a Filter and Focus Blog
- Video: Create a Blog Article
- Video: Assignment Step by Step
- Reading: Assignment Overview: Creating Your First Blog Article
- Video: 5 Tips for Effective Blog Posts
- Video: Developing an Effective Blog
- Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
- Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Great Insights and Interesting applications for current businesses. Worth the hours you put in
thank you for giving detailed and in depth information
Excellent course on engagement and nurture marketing strategies within the broader Social Media Specialization. Excellent teaching by Professor Hlavac and his experts. The templates and tools are outstanding. Highly recommend for those who want to understand social media marketing strategy and execution.
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Great MOOC to get in-depth knowledge of the different strategies of Social Media. One minor suggestion is to switch week 3 and 4. The content of week 4 is useful for the assignment of week 3. And when I finished week 3, I had the feeling I completed this MOOC (but had week 4 to go). Therefore, my suggestion is to present the content of week 4 before the assignment.