Created by:  Northwestern University

  • Randy Hlavac

    Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info
Commitment4 weeks of study, 1-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
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Receive a final grade

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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.7 out of 5 of 536 ratings

Great materials. Great guests! Love our professor!

GREAT APPLICATIONS!

I really enjoyed this course. I wouldn't say that the information was groundbreaking and entirely new- but as a seasoned professional always working on the periphery of marketing and getting my hands dirty for a long time in it with no formal training- the course did a great job to help me to better classify what I was doing by providing an easily accessible jargon. I think the best part for me was the blog portion. I think the tips are actually incredibly useful and the exercise of writing the post in the given format is really helpful to honing in on your ideas. Overall it was a really useful and well executed course. Glad I took it.

Well structured and very informative approach to engaging with online audience with an excellent practical approach through developing a blog post