The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

It is good course for any Marketing fresher who want to know more about practical things in current market.

Content wise its very rich and a good course for marketing student...must learn from this course.

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

A helpful course for a beginner who doesn't have business or economic background.

Excellent course with very useful contents. Professor gives excellent examples

Robust and clear course on marketing. Great explanation!

Exactly what i

I was looking for.

Thank you very much.

Thourough, detailed and systematic ! Excellent!

Amazing course and perfectly illustrated

A very informative course.

Ana Pelayo.

very good and knowledge based course

Truly fantastic course!

Detailed overview of

Nice learning

thank you.

Wonderful

Very Good

Very good

Awesome

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

I liked the content of this course. I found it useful.

However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.