Learner Reviews & Feedback for Marketing: Customer Needs and Wants Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

It was a kind of confuse and lack of bibliography.

Thourough, detailed and systematic ! Excellent!

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

Detailed overview of

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

A very informative course.

Ana Pelayo.

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

Did not provide me with the knowledge that

Content wise its very rich and a good course for marketing student...must learn from this course.

Marketing: Customer Needs and Wants, IESE Business School

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