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Вернуться к Marketing: Customer Needs and Wants

Отзывы учащихся о курсе Marketing: Customer Needs and Wants от партнера Школа бизнеса IESE

4.3
звезд
Оценки: 252
Рецензии: 61

О курсе

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Лучшие рецензии

RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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1–25 из 60 отзывов о курсе Marketing: Customer Needs and Wants

автор: Harshini E

Mar 10, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

автор: Dhaval B S

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

автор: Satyaveer P

Jul 31, 2016

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

автор: Mario J R M

Apr 16, 2018

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

автор: Rohan M T

May 02, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

автор: Ava T

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

автор: said h a

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

автор: Megha P

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

автор: Maria C d J

Jul 14, 2020

Great course! Good case studies and helpful strategic frameworks on core tenets in marketing

автор: Abiodun A

Nov 18, 2016

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

автор: Gustiningdiah P

Feb 08, 2019

A helpful course for a beginner who doesn't have business or economic background.

автор: Daniel L R

Jul 14, 2016

Excellent course with very useful contents. Professor gives excellent examples

автор: Ulduz

Apr 22, 2020

Thank you for explaining everything so clearly and in an exciting way!

автор: Martin L

Jul 19, 2016

Robust and clear course on marketing. Great explanation!

автор: Stephen B

Jun 16, 2020

The course provided a lot of examples and explanation.

автор: Christian O

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

автор: Leonel F N

Feb 27, 2020

Well structured course! Thanks for the opportunity

автор: Marta T D

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

автор: Sanya C

Jul 27, 2020

easy to understand especially for beginners.

автор: Syed N F

Apr 02, 2019

Amazing course and perfectly illustrated

автор: M. S

May 29, 2018

A very informative course.

Ana Pelayo.

автор: Dr. V P G

Aug 23, 2016

very good and knowledge based course

автор: Salvator O

Jul 29, 2020

Insightful course content.

автор: Luka Z

Apr 30, 2017

Truly fantastic course!

автор: José L O E

Jul 17, 2020

Thank you from Mexico