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Вернуться к Marketing: Customer Needs and Wants

Отзывы учащихся о курсе Marketing: Customer Needs and Wants от партнера Школа бизнеса IESE

4.4
звезд
Оценки: 363
Рецензии: 84

О курсе

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Лучшие рецензии

RT
1 мая 2017 г.

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT
13 апр. 2020 г.

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

Фильтр по:

1–25 из 82 отзывов о курсе Marketing: Customer Needs and Wants

автор: Harshini E

10 мар. 2020 г.

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

автор: MARISSA A

22 сент. 2020 г.

The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product

автор: Dhaval B S

28 дек. 2018 г.

It is good course for any Marketing fresher who want to know more about practical things in current market.

автор: Ulduz

22 апр. 2020 г.

Thank you for explaining everything so clearly and in an exciting way!

автор: stephen b

16 июня 2020 г.

The course provided a lot of examples and explanation.

автор: Guillermo M T

26 окт. 2016 г.

This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...

автор: Satyaveer P

31 июля 2016 г.

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

автор: Mario J R M

16 апр. 2018 г.

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

автор: Rohan M T

2 мая 2017 г.

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

автор: Ava M T

13 апр. 2020 г.

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

автор: Malay P

3 сент. 2021 г.

Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.

автор: CaSerran S

20 окт. 2020 г.

Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.

автор: said h a

31 авг. 2018 г.

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

автор: Ruchi M

17 авг. 2020 г.

It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.

автор: Megha P

9 мар. 2018 г.

Content wise its very rich and a good course for marketing student...must learn from this course.

автор: Maria C d J

9 авг. 2020 г.

Great course! Good case studies and helpful strategic frameworks on core tenets in marketing

автор: Abiodun A

18 нояб. 2016 г.

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

автор: Gustiningdiah P

8 февр. 2019 г.

A helpful course for a beginner who doesn't have business or economic background.

автор: Daniel L R

14 июля 2016 г.

Excellent course with very useful contents. Professor gives excellent examples

автор: Sahar E

12 нояб. 2020 г.

Amazing course with excellent material. Excellent professor, Prof. Mario.

автор: Алексей П

25 сент. 2020 г.

I liked the course. The basics of marketing are well presented.

автор: Kasule A

17 авг. 2020 г.

Very good essential for any one about to venture into business

автор: Maggie E

27 мар. 2021 г.

It was educational. Thanks to my instructor I learnt a lot.

автор: Martin L

19 июля 2016 г.

Robust and clear course on marketing. Great explanation!

автор: Clarisse A D M

4 апр. 2021 г.

Thank you so muchhh for the opportunity to learn more.