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Вернуться к Marketing: Customer Needs and Wants

Отзывы учащихся о курсе Marketing: Customer Needs and Wants от партнера Школа бизнеса IESE

Оценки: 419

О курсе

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Лучшие рецензии


1 мая 2017 г.

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.


13 апр. 2020 г.

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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76–96 из 96 отзывов о курсе Marketing: Customer Needs and Wants

автор: LEEVAN K S B

11 июня 2022 г.


автор: Aabid A S

13 июня 2016 г.


автор: roger m a

8 сент. 2020 г.

The course was interesting, but even if this was my first marketing course, I feel like I did not learn much. My take from this is that marketing is a mix of empathy, design thinking and originality. Everything was explained very high level. I'll search for other marketing courses.

автор: Joao A V F

1 июля 2018 г.

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

автор: Eduardo M R

5 мая 2020 г.

I felt a lot of the content was covered too fast not allowing enough time for learners to properly retain information/knowledge. It seemed like certain topics were explained in a very theoretical and high level way.

Other than that, it was a great intro to marketing.

автор: Mohamed A

10 мар. 2019 г.

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

автор: Carolin M

5 июня 2019 г.

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

автор: Riana G

5 февр. 2018 г.

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

автор: Elisa H

17 окт. 2016 г.

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

автор: Patrick K

11 мар. 2019 г.

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

автор: Ahmed E

10 июня 2020 г.

The course doesn't have a practical application and examples. The information is not classified well. and there are no many useful details, not as much as of the other courses in the specialization. moreover, the course is lacking reading material.

автор: Melody K C

24 июня 2019 г.

Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.

автор: David V

17 февр. 2017 г.

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

автор: Riccardo D

12 мар. 2019 г.

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

автор: Timothy K

1 сент. 2020 г.

Professor is not very engaging and awkward pauses in talking make it hard to listen.

автор: Cristobal C

2 апр. 2018 г.

Did not provide me with the knowledge that

автор: Hafiz S H A

20 мар. 2022 г.

This course is disappoints me a lot .

автор: Graham W

19 мар. 2018 г.


автор: Rayhan A

4 июня 2020 г.

Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.

автор: Moaaz S E A

14 июля 2016 г.

bad coarse unclear one

автор: Javier

24 нояб. 2016 г.