Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Об этом курсе
Школа бизнеса IESE
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars65,06 %
- 4 stars20,96 %
- 3 stars8,43 %
- 2 stars3,13 %
- 1 star2,40 %
Лучшие отзывы о курсе MARKETING: CUSTOMER NEEDS AND WANTS
Great course! Good case studies and helpful strategic frameworks on core tenets in marketing
I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!
Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.
Thank you for explaining everything so clearly and in an exciting way!
Специализация Foundations of Management: общие сведения
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.