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Вернуться к Marketing in an Analog World

Отзывы учащихся о курсе Marketing in an Analog World от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 514
Рецензии: 104

О курсе

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Лучшие рецензии


Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.


Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

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51–75 из 101 отзывов о курсе Marketing in an Analog World

автор: Yves V Z

Nov 07, 2019

I learned a lot especially I did not what expect when I started.

автор: Saloni S

Mar 11, 2020

well I really enjoyed and learned a lot from the course.


автор: Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

автор: Roberto C V

Nov 06, 2018

If you want to know the future of retail, it's your course.

автор: Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

автор: Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!

автор: Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

автор: Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!


Jul 04, 2018

The course was very practical in it's approach.

автор: Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

автор: ayman m f e

Dec 18, 2018


автор: Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

автор: Hassan S

Apr 17, 2018

An exceptional course, very very practical.

автор: TÉRCIA P L

Apr 06, 2020

excellent, very good quality in matter

автор: Lim K B J

Mar 29, 2020

Very good analog marketing course.

автор: Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

автор: Farhad S R

May 07, 2018

The best course of this package.

автор: keki k

Nov 11, 2017

Thanks for the wonderful insight

автор: Jennifer H

Nov 07, 2019

Excellent Course learned a lot

автор: Amir M M L

Jan 30, 2020

Great Course & Information

автор: Vincent O K S

Aug 05, 2019

Good course. Learn a lot

автор: Sidharth M

Oct 25, 2018

Really nice experience !

автор: Carlos M

Nov 10, 2019

the professor is great!

автор: Javier V

Jun 11, 2018

Excellent, eye opening

автор: RORY C

Oct 22, 2019

Loving this class.