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Вернуться к Marketing in an Analog World

Отзывы учащихся о курсе Marketing in an Analog World от партнера Иллинойсский университет в Урбане-Шампейне

4.7
звезд
Оценки: 704
Рецензии: 169

О курсе

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Лучшие рецензии

AA

Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

SL

Sep 04, 2020

Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!

Фильтр по:

51–75 из 164 отзывов о курсе Marketing in an Analog World

автор: Carlos S

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

автор: Veronica L

Dec 10, 2019

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

автор: Alexandre R

Oct 08, 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

автор: Daniel J V I

Mar 12, 2020

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

автор: Tasha F

Nov 04, 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

автор: Claudio L

Nov 10, 2017

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

автор: Tejas B

Sep 07, 2020

Absolutely wonderful course. Every video brings a smile to my face. Aric and Nadia are amazing! Thank you for this.

автор: MOHAMMED A

Aug 18, 2020

He is the best professor in this course, very much engaging videos. Please create more courses with aric in future.

автор: Amilcar J L R

Jun 25, 2020

First-rate professionals .. exquisite way of transmitting knowledge and great business ideas .. excellent. Thanks.

автор: Andile N

Oct 19, 2019

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

автор: Hevlin C d A C

Apr 26, 2019

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

автор: Karolina K

Mar 13, 2018

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

автор: Pavan K T

May 16, 2018

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

автор: Rohit K

Oct 20, 2017

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

автор: k

Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

автор: Marcus U

Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

автор: Enoch D A

May 10, 2020

A good course if your are looking to understand how digital and analog works in the market space

автор: Eliseo J P

Aug 11, 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

автор: ROBERT C M

Dec 03, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

автор: Andrés P B

Oct 04, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

автор: Andrew C

Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

автор: Reynaldo C A

Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

автор: Natyeli M

Aug 07, 2020

Excellent class! Normally I don't rate the classes but this one is really good!

автор: Rajat P

Sep 05, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

автор: Hiroany D V C F

Aug 16, 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!