The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
Об этом курсе
Иллинойсский университет в Урбане-Шампейне
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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- 4 stars11,70 %
- 3 stars3,79 %
- 2 stars1,12 %
- 1 star1,29 %
Лучшие отзывы о курсе THE DIGITAL MARKETING REVOLUTION
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.
Wow! A wonderful course. I learned so much and had so much fun. I was looking foward for the next exercise. Great examples. I am going to miss this course very much!!!!!
Специализация Цифровой маркетинг: общие сведения
Master strategic marketing concepts and tools to address brand communication in a digital world.
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