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Вернуться к Управление инновационной деятельностью

Управление инновационной деятельностью, Роттердамский университет им. Эразма

4.6
Оценки: 477
Рецензии: 132

Об этом курсе

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....

Лучшие рецензии

автор: MS

May 20, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

автор: RL

Apr 30, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

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Рецензии: 127

автор: Claire Van der Werf

Feb 13, 2019

This course was very valuable for my preparation for my graduate program coming up. I am a visual learner and the visuals and examples used throughout this course helped tremendously. My advice would be to use subtitles so that you can see what they are saying because sometimes it was a little difficult to understand the different accents. I do like the switching of lecturers each week to keep our interest peaked with new faces and voices.

автор: EVVALA SATYA BHARATH

Feb 10, 2019

enlightened my knowledge, thanks to all the professors for giving the best teaching

coursera is a hub wonderful opportunities to learn new things

автор: Alejandro Lara-Hernandez

Feb 09, 2019

Interesting introduction to innovation management, however I'd have prefer it to go deeper into some of the topics.

автор: Muthukumar Subramanian

Feb 08, 2019

Will I get course completion certificate.

Waiting for your feedback

автор: Mervan Yildiz

Jan 28, 2019

Second half was better

автор: Aya Abou Shakra

Jan 26, 2019

I found this course very beneficial. It is taught in an easy and flexible way. It added a great value to my profile. I highly recommend this course to anyone who is interested in Innovation! Thanks for the professional instructors who made it easier to succeed.

автор: Greta Korthaus

Jan 21, 2019

I really enjoyed this course. The content was presented very well, the quiz's are challenging, but doable and I will be able to implement a lot of the content into my work. I highly recommend this course to anyone working in an area where 'future thinking' and change management are needed.

автор: Martin Vogique

Jan 11, 2019

Very usefull to understand what is innovation

автор: David Masefield

Jan 01, 2019

Clear and concise!

автор: Lenka Švidrnnochová

Dec 28, 2018

Thank all teachers for good job!

The only drawback is the lack of people who can rate your assignments and whose assignments you can rate. The less people are in the course, the more time it takes to finish the course.