НЕДЕЛЯ 1

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.

5 видео

Видео: 1.1 What is innovation management?
Видео: 1.2 Product, service and process innovations
Видео: 1.3 Incremental and radical innovations
Видео: 1.4 Architectural and modular innovations
Discussion Prompt: What have you learned?
Discussion Prompt: Any difficulties?

НЕДЕЛЯ 2

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.

2 видео, 1 тренировочный тест

Видео: 2.2 Innovation adoption at the individual level
Тренировочный тест: Quiz week 2

НЕДЕЛЯ 3

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!

5 видео

Видео: 3.2 What makes people creative?
Видео: 3.3 How can we enhance creativity?
Видео: 3.4 How can groups be creative?
Видео: 3.5 Interview on creativity consulting

Оцениваемый: Design a brainstorm session for a group you work in!

НЕДЕЛЯ 4

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.

3 видео, 1 тренировочный тест

Видео: 4.2 Idea management types
Видео: 4.3 Idea management challenges
Тренировочный тест: Quiz week 4

НЕДЕЛЯ 5

Strategy - Innovation Strategy

Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strategy. In addition, you will study the typologies and evolution of change in the business environment, and discuss tools that can help you make sense of your business environments. An important element in this module is that the change does not always occur independent of the firms, but firms are both subjects and agents of change. In particular, you will discuss how firms can shape their environment through disruptive innovations.

5 видео

Видео: Interview with Frans van Houten
Видео: 5.2 Innovation strategy in an ever-changing world - part 1
Видео: 5.3 Innovation strategy in an ever-changing world - part 2
Видео: 5.4 Disruptive innovation
Discussion Prompt: Do you agree with Clayton Christensen?

Оцениваемый: Your dream company and disruptive innovation

НЕДЕЛЯ 6

Strategy - Portfolio Management

This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three practical examples of the proactive process: Ericsson, Lego and Philips. Next, we will elaborate on an important consideration in portfolio management, which is protecting intellectual property. Finally, you will learn two specific tools that you can use in portfolio management. The first is a financial tool, the real options method, and the second one is the planning tool called ‘roadmapping’.

4 видео

Видео: Interview with Hans Boeve
Видео: 6.2 Protecting intellectual property
Видео: 6.3 Tools for portfolio management
Discussion Prompt: Why is it important that firms engage in portfolio management?
Discussion Prompt: Any difficulties?

НЕДЕЛЯ 7

Execution - Implementing Innovation

By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.

4 видео, 1 тренировочный тест

Видео: 7.2 Stage gate models in detail and practice
Видео: Casestudy: Casserole Homecooker
Видео: 7.3 Managing innovation projects: enlightened experimentation
Тренировочный тест: Quiz week 7

НЕДЕЛЯ 8

Execution - Teams and Networks

How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and of what they are not – you will learn how these every-day concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.

4 видео, 1 материал для самостоятельного изучения

Видео: 8.2 The key elements of team success
Видео: 8.3 What is the process by which teams contribute to innovation?
Видео: 8.4 What are the effects of social network structure on innovation?
Reading: Optional readings

Оцениваемый: Your innovation experience in teams and networks

НЕДЕЛЯ 9

Final exam

Оцениваемый: Final exam

Уровень	Начинающий
Язык	Английский, Субтитры: Вьетнамский
Как пройти курс	Чтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей	4.6 звезды Средняя оценка пользователей: 4.6Посмотрите, что пишут учащиеся

Innovation Management

Innovation Management