Об этом курсе
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Начальный уровень

Прибл. 17 часа на выполнение

Предполагаемая нагрузка: 3 hours/week...

Английский

Субтитры: Английский, Вьетнамский

Приобретаемые навыки

Social NetworkManagementInnovationInnovation Management

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Гибкие сроки

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Начальный уровень

Прибл. 17 часа на выполнение

Предполагаемая нагрузка: 3 hours/week...

Английский

Субтитры: Английский, Вьетнамский

Программа курса: что вы изучите

Неделя
1
1 ч. на завершение

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks....
5 видео ((всего 24 мин.))
5 видео
1.1 What is innovation management?5мин
1.2 Product, service and process innovations6мин
1.3 Incremental and radical innovations2мин
1.4 Architectural and modular innovations5мин
Неделя
2
1 ч. на завершение

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations....
2 видео ((всего 26 мин.)), 1 тест
2 видео
2.2 Innovation adoption at the individual level12мин
1 практическое упражнение
Quiz week 210мин
Неделя
3
3 ч. на завершение

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation! ...
5 видео ((всего 48 мин.)), 1 тест
5 видео
3.2 What makes people creative?8мин
3.3 How can we enhance creativity?12мин
3.4 How can groups be creative?9мин
3.5 Interview on creativity consulting8мин
Неделя
4
1 ч. на завершение

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations. ...
3 видео ((всего 32 мин.)), 1 тест
3 видео
4.2 Idea management types13мин
4.3 Idea management challenges9мин
1 практическое упражнение
Quiz week 410мин
4.6
Рецензии: 140Chevron Right

45%

начал новую карьеру, пройдя эти курсы

38%

получил значимые преимущества в карьере благодаря этому курсу

11%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: MSMay 20th 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

автор: RLApr 30th 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

Преподаватели

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Serge Rijsdijk

Assistant Professor
Rotterdam School of Management, Erasmus University
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Jan van den Ende

Professor
Rotterdam School of Management, Erasmus University
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Sandra Langeveld

Teaching and research coordinator
Rotterdam School of Management, Erasmus University
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Murat Tarakci

Assistant Professor
Rotterdam School of Management, Erasmus University
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Stefano Tasselli

Assistant Professor
Rotterdam School of Management, Erasmus University
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Daan Stam

Associate Professor
Rotterdam School of Management, Erasmus University
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Dirk Deichmann

Assistant Professor
Rotterdam School of Management, Erasmus University

О Роттердамский университет им. Эразма

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen. ...

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