Об этом курсе
4.6
409 ratings
114 reviews
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....
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Beginner Level

Начальный уровень

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Предполагаемая нагрузка: 3 hours/week

Прибл. 17 ч. на завершение
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English

Субтитры: English, Vietnamese

Приобретаемые навыки

Social NetworkManagementInnovationInnovation Management
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 3 hours/week

Прибл. 17 ч. на завершение
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English

Субтитры: English, Vietnamese

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks....
Reading
5 видео (всего 24 мин.)
Video5 видео
1.1 What is innovation management?5мин
1.2 Product, service and process innovations6мин
1.3 Incremental and radical innovations2мин
1.4 Architectural and modular innovations5мин

2

Раздел
Clock
1 ч. на завершение

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations....
Reading
2 видео (всего 26 мин.), 1 тест
Video2 видео
2.2 Innovation adoption at the individual level12мин
Quiz1 практическое упражнение
Quiz week 210мин

3

Раздел
Clock
3 ч. на завершение

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation! ...
Reading
5 видео (всего 48 мин.), 1 тест
Video5 видео
3.2 What makes people creative?8мин
3.3 How can we enhance creativity?12мин
3.4 How can groups be creative?9мин
3.5 Interview on creativity consulting8мин

4

Раздел
Clock
1 ч. на завершение

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations. ...
Reading
3 видео (всего 32 мин.), 1 тест
Video3 видео
4.2 Idea management types13мин
4.3 Idea management challenges9мин
Quiz1 практическое упражнение
Quiz week 410мин
4.6
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Лучшие рецензии

автор: MSMay 20th 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

автор: RLApr 30th 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

Преподавателя

Serge Rijsdijk

Assistant Professor
Rotterdam School of Management, Erasmus University

Jan van den Ende

Professor
Rotterdam School of Management, Erasmus University

Sandra Langeveld

Teaching and research coordinator
Rotterdam School of Management, Erasmus University

Murat Tarakci

Assistant Professor
Rotterdam School of Management, Erasmus University

Stefano Tasselli

Assistant Professor
Rotterdam School of Management, Erasmus University

Daan Stam

Associate Professor
Rotterdam School of Management, Erasmus University

Dirk Deichmann

Assistant Professor
Rotterdam School of Management, Erasmus University

О Erasmus University Rotterdam

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen. ...

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  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

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