How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
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A Scientific Approach to Innovation Management
Университет БоккониОб этом курсе
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Прибл. 14 часов на выполнение
Английский
Субтитры: Французский, Португальский (Европа), Русский, Английский, Испанский
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Прибл. 14 часов на выполнение
Английский
Субтитры: Французский, Португальский (Европа), Русский, Английский, Испанский
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Университет Боккони
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Программа курса: что вы изучите
3 ч. на завершение
THE INNOVATION DECISION
We provide a general discussion of innovation as problem-solving and we link the discuss the building blocks of the scientific approach to innovation decisions – from how to formulate the problem, to how to formulate the hypotheses and the theory, and how to test them. The whole discussion will be framed and applied to concrete managerial problems, including a discussion of the specific managerial tools that facilitate the application of a scientific approach to innovation management.
3 ч. на завершение
15 видео ((всего 108 мин.)), 3 материалов для самостоятельного изучения, 1 тест
4 ч. на завершение
THEORY AND DATA FOR INNOVATION MANAGEMENT
We provide more details about the scientific approach and we introduce probabilities to understand how and why certain decisions lead to some outcomes instead of others and how to make better decisions. We also focus on how to formulate and test hypotheses in practice, and how to interpret these tests. We finally discuss how to design and run experiments.
4 ч. на завершение
17 видео ((всего 140 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
2 ч. на завершение
DATA ANALYSIS
We cover the basics of data analysis, beginning with the distinction between correlation and causality in the analysis of data. We also teach how to make predictions using regression analysis and link these methods to the scientific approach, showing what role these analyses play, how they help to make scientific decisions and why.
2 ч. на завершение
8 видео ((всего 63 мин.)), 3 материалов для самостоятельного изучения, 1 тест
2 ч. на завершение
ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS
This is s a more advanced part in which we discuss causality and provide the students with some broad exposure to big data and machine learning, and we discuss what they can do for managerial decisions.We provide a general wrap-up and conclusion of the course, including a discussion of when the scientific approach is most appropriate or has limitations. This helps to see when to apply it, or when to apply other approaches, including our own gut feelings.
2 ч. на завершение
7 видео ((всего 53 мин.)), 3 материалов для самостоятельного изучения, 1 тест
Рецензии
Лучшие отзывы о курсе A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT
от партнера GR3 февр. 2020 г.
My idea of approaching decisions really changed thanks to this course. Professors are good at accompanying you along the way. Also very useful for those who don't deal with innovation.
от партнера AM18 окт. 2020 г.
Clear, concrete and useful. This course help you to think strategically when approaching an idea or you have to evaluate an idea in a broader context
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