Об этом курсе
4.1
21 ratings
7 reviews
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success....
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Предполагаемая нагрузка: 1-3 hours/week

Прибл. 12 ч. на завершение
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English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 1-3 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
3 ч. на завершение

Week 1 - Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed...
Reading
12 видео (всего 96 мин.), 1 материал для самостоятельного изучения, 2 тестов
Video12 видео
Welcome to the Revolution 16мин
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8мин
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10мин
Innovation Creed Books 5мин
Dimensions around Innovation: Setting, Scope, Change 10мин
Dimensions around Innovation: Technology 6мин
Dimensions around Innovation: Integration5мин
Dimensions around Innovation: Reach 3мин
Personal Drivers: Your Innovation Creed9мин
Team Creed 4мин
Instructions for Week #1 Assignment4мин
Reading1 материал для самостоятельного изучения
The TEAM Program10мин
Quiz2 практического упражнения
Exam for Week 140мин
Innovation Creed Assignment12мин

2

Раздел
Clock
2 ч. на завершение

Week 2 - Why so hard?

Top reasons why commercializing technology is so difficult...
Reading
6 видео (всего 58 мин.), 1 тест
Video6 видео
Top Challenges That Stunt Commercialization: #3 -­‐ #7 7мин
Top Challenges That Stunt Commercialization: #8 -­‐ #16 10мин
Questions That Uncover These Challenges 8мин
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9мин
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13мин
Quiz1 практическое упражнение
Exam for Week 240мин

3

Раздел
Clock
1 ч. на завершение

Week 3 - Customizing Your Filter

Turning those challenges into an Idea Filter...
Reading
10 видео (всего 66 мин.), 1 тест
Video10 видео
Perfect Answers to the World’s Perfect Idea 9мин
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6мин
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7мин
Test the Filter 5мин
Idea Filter Books 5мин
Medical Devices10мин
Week 3 Assignment Part 19мин
Idea Filter for Radical Invention 5мин
Week 3 Assignment Part 2 3мин
Quiz1 практическое упражнение
Idea Filter Assignment12мин

4

Раздел
Clock
2 ч. на завершение

Week 4 - Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed...
Reading
12 видео (всего 92 мин.), 1 тест
Video12 видео
Life-Style Vs Investable/Scalable Innovation 6мин
Social Entrepreneurship7мин
Radical vs Incremental Innovation 15мин
Using the Filter: Green Crayon Filtering 7мин
Hypothetical Idea Being Scored 10мин
Using the Filter to Rate a Collection of Ideas 11мин
David Chauncey: Introduction & Filter Set Up11мин
David Chauncey: Corporate Business Development 4мин
David Chauncey: Rendering the Possibilities 5мин
David Chauncey: Sales Calls and the Back of an Envelope6мин
Closing Message мин
Quiz1 практическое упражнение
Exam for Week 440мин
4.1
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: MSJan 15th 2017

It is a great course to take for anyone who is active in field of technology commercialization.

автор: AFOct 30th 2017

Proved to be very useful for me personally. Would be great to see part 2 now!

Преподаватель

Mark Wilson

Lecturer in Entrepreneurship
Simon Business School

О University of Rochester

The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery....

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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