Об этом курсе: New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Автор: Рочестерский университет
Преподаватели: Mark Wilson, Lecturer in Entrepreneurship
Simon Business School
| Выполнение | 1-3 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 видео, 1 материал для самостоятельного изучения
- Видео: Intro to the Course
- Видео: Welcome to the Revolution
- Reading: The TEAM Program
- Видео: Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Видео: Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Видео: Innovation Creed Books
- Видео: Dimensions around Innovation: Setting, Scope, Change
- Видео: Dimensions around Innovation: Technology
- Видео: Dimensions around Innovation: Integration
- Видео: Dimensions around Innovation: Reach
- Видео: Personal Drivers: Your Innovation Creed
- Видео: Team Creed
- Видео: Instructions for Week #1 Assignment
Оцениваемый: Exam for Week 1
Оцениваемый: Innovation Creed Assignment
НЕДЕЛЯ 2
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 видео
- Видео: Top Challenges That Stunt Commercialization: #1 -‐#2
- Видео: Top Challenges That Stunt Commercialization: #3 -‐ #7
- Видео: Top Challenges That Stunt Commercialization: #8 -‐ #16
- Видео: Questions That Uncover These Challenges
- Видео: Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Видео: Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
Оцениваемый: Exam for Week 2
НЕДЕЛЯ 3
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 видео
- Видео: Intro to Week #3
- Видео: Perfect Answers to the World’s Perfect Idea
- Видео: Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Видео: Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
- Видео: Test the Filter
- Видео: Idea Filter Books
- Видео: Medical Devices
- Видео: Week 3 Assignment Part 1
- Видео: Idea Filter for Radical Invention
- Видео: Week 3 Assignment Part 2
Оцениваемый: Idea Filter Assignment
НЕДЕЛЯ 4
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 видео
- Видео: Intro to Week #4
- Видео: Life-Style Vs Investable/Scalable Innovation
- Видео: Social Entrepreneurship
- Видео: Radical vs Incremental Innovation
- Видео: Using the Filter: Green Crayon Filtering
- Видео: Hypothetical Idea Being Scored
- Видео: Using the Filter to Rate a Collection of Ideas
- Видео: David Chauncey: Introduction & Filter Set Up
- Видео: David Chauncey: Corporate Business Development
- Видео: David Chauncey: Rendering the Possibilities
- Видео: David Chauncey: Sales Calls and the Back of an Envelope
- Видео: Closing Message
Оцениваемый: Exam for Week 4
Часто задаваемые вопросы
Как это работает
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Авторы
Рочестерский университет
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Рейтинги и отзывы
It's a great course - i very much enjoyed all the contents. The Theory and Exercises are all good - the course questions for the quizes/exams are sometimes too hard. It could be a little more ' considerate ' regarding company politics, culture or circumstances - and not too rigid. Overall, great learning experience.
Excellent, easy to put it into practice, thank you!
I guess, the this course need to be enpowered by practical case
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AF
Proved to be very useful for me personally. Would be great to see part 2 now!