About this course: New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Created by: University of Rochester
Taught by: Mark Wilson, Lecturer in Entrepreneurship
Simon Business School
| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 videos, 1 reading
Graded: Exam for Week 1
Graded: Innovation Creed Assignment
WEEK 2
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 videos
Graded: Exam for Week 2
WEEK 3
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 videos
Graded: Idea Filter Assignment
WEEK 4
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 videos
Graded: Exam for Week 4
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Ratings and Reviews
I guess, the this course need to be enpowered by practical case
Excellent course, especially if you're involved in mutiple projects at once. It helps you distill the reasons why you would run a startup or get involved in one. You learn to see through the details of the day and look at fundamental principles of many startup projects.
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BF
Excellent, easy to put it into practice, thank you!