About this course: New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Created by: University of Rochester
Taught by: Mark Wilson, Lecturer in Entrepreneurship
Simon Business School
| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 videos, 1 reading
- Video: Intro to the Course
- Video: Welcome to the Revolution
- Reading: The TEAM Program
- Video: Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Video: Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Video: Innovation Creed Books
- Video: Dimensions around Innovation: Setting, Scope, Change
- Video: Dimensions around Innovation: Technology
- Video: Dimensions around Innovation: Integration
- Video: Dimensions around Innovation: Reach
- Video: Personal Drivers: Your Innovation Creed
- Video: Team Creed
- Video: Instructions for Week #1 Assignment
Graded: Exam for Week 1
Graded: Innovation Creed Assignment
WEEK 2
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 videos
- Video: Top Challenges That Stunt Commercialization: #1 -‐#2
- Video: Top Challenges That Stunt Commercialization: #3 -‐ #7
- Video: Top Challenges That Stunt Commercialization: #8 -‐ #16
- Video: Questions That Uncover These Challenges
- Video: Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Video: Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
Graded: Exam for Week 2
WEEK 3
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 videos
- Video: Intro to Week #3
- Video: Perfect Answers to the World’s Perfect Idea
- Video: Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Video: Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
- Video: Test the Filter
- Video: Idea Filter Books
- Video: Medical Devices
- Video: Week 3 Assignment Part 1
- Video: Idea Filter for Radical Invention
- Video: Week 3 Assignment Part 2
Graded: Idea Filter Assignment
WEEK 4
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 videos
- Video: Intro to Week #4
- Video: Life-Style Vs Investable/Scalable Innovation
- Video: Social Entrepreneurship
- Video: Radical vs Incremental Innovation
- Video: Using the Filter: Green Crayon Filtering
- Video: Hypothetical Idea Being Scored
- Video: Using the Filter to Rate a Collection of Ideas
- Video: David Chauncey: Introduction & Filter Set Up
- Video: David Chauncey: Corporate Business Development
- Video: David Chauncey: Rendering the Possibilities
- Video: David Chauncey: Sales Calls and the Back of an Envelope
- Video: Closing Message
Graded: Exam for Week 4
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
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Creators
University of Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Ratings and Reviews
Excellent, easy to put it into practice, thank you!
I guess, the this course need to be enpowered by practical case
Excellent course, especially if you're involved in mutiple projects at once. It helps you distill the reasons why you would run a startup or get involved in one. You learn to see through the details of the day and look at fundamental principles of many startup projects.
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It's a great course - i very much enjoyed all the contents. The Theory and Exercises are all good - the course questions for the quizes/exams are sometimes too hard. It could be a little more ' considerate ' regarding company politics, culture or circumstances - and not too rigid. Overall, great learning experience.