This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
Этот курс входит в специализацию ''Специализация Corporate Entrepreneurship: Innovating within Corporations'
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
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Специализация Corporate Entrepreneurship: Innovating within CorporationsМэрилендский университет в Колледж-Парке
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Курс 3 из 5 в программе
Гибкие сроки
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Начальный уровень
Прибл. 13 часа на выполнение
Предполагаемая нагрузка: 3 hours/week
Английский
Субтитры: Английский
Программа курса: что вы изучите
4 ч. на завершение
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
4 ч. на завершение
8 видео ((всего 65 мин.)), 6 материалов для самостоятельного изучения, 1 тест
8 видео
Welcome to week one2мин
What are some basic types of innovations?8мин
How can an audit reveal innovation competence and weakness?10мин
How many ways can companies innovate?11мин
How does innovation occur at different business levels?6мин
How does technology uncertainty influence an innovation in the marketplace?9мин
What are key "associating" skills of innovators?10мин
6 материала для самостоятельного изучения
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3мин
Meet Dr. Thomas J. Mierzwa3мин
Connect with your Classmates10мин
Our Recommended Textbook for the Course10мин
How P&G Tripled Its Innovation Success Rate (Optional)10мин
Explore the Online Master of Professional Studies in Technology Entrepreneurship5мин
3 ч. на завершение
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
3 ч. на завершение
8 видео ((всего 73 мин.))
8 видео
How do you evaluate a winning innovation idea when you see one?12мин
Who are innovation's creative role players?8мин
Who are innovation's implementation role players?10мин
How do manager, entrepreneur, and innovator roles differ?12мин
How can innovation be framed as a process?7мин
Do different organizational forms matter for innovation initiatives?6мин
What organizational forms do innovation venture units take?12мин
3 ч. на завершение
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
3 ч. на завершение
7 видео ((всего 55 мин.))
7 видео
How does corporate culture influence innovation and creativity?12мин
How can knowledge management enable innovation?6мин
What factors influence the feasibility of an innovation?8мин
How is innovation value classified within a firm?8мин
How can benchmarking become an innovation practice?9мин
How do innovation tournaments serve as a best practice?7мин
4 ч. на завершение
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
4 ч. на завершение
8 видео ((всего 86 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
How do innovation managers survive an innovation project?9мин
What's inside an innovation portfolio?8мин
How do disruptive innovations change the marketplace?11мин
How are innovations revealed in a blue ocean strategy?11мин
How can lead users contribute to an innovation strategy?9мин
How can open innovation become an entrepreneurial strategy?11мин
Summary of key concepts21мин
2 материала для самостоятельного изучения
Creating Breakthroughs at 3M (Optional)10мин
Earn a Degree Online in Entrepreneurship and Innovation5мин
4.2
Рецензии: 1Лучшие отзывы о курсе Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
open my mind for new business ideas and also to motivate others/
О Мэрилендский университет в Колледж-Парке
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Специализация Corporate Entrepreneurship: Innovating within Corporations: общие сведения
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
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