Об этом курсе: This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
Для кого этот курс: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
Преподаватели: Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
| Основные сведения | |
| Уровень | Начинающий |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
- Reading: Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
- Reading: Meet Dr. Thomas J. Mierzwa
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- Видео: Welcome to week one
- Видео: What are some basic types of innovations?
- Видео: How can an audit reveal innovation competence and weakness?
- Видео: How many ways can companies innovate?
- Видео: How does innovation occur at different business levels?
- Видео: How does technology uncertainty influence an innovation in the marketplace?
- Видео: What are key "associating" skills of innovators?
- Reading: How P&G Tripled Its Innovation Success Rate (Optional)
- Видео: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Видео: How do you evaluate a winning innovation idea when you see one?
- Видео: Who are innovation's creative role players?
- Видео: Who are innovation's implementation role players?
- Видео: How do manager, entrepreneur, and innovator roles differ?
- Видео: How can innovation be framed as a process?
- Видео: Do different organizational forms matter for innovation initiatives?
- Видео: What organizational forms do innovation venture units take?
- Видео: How does corporate culture influence innovation and creativity?
- Видео: How can knowledge management enable innovation?
- Видео: What factors influence the feasibility of an innovation?
- Видео: How is innovation value classified within a firm?
- Видео: How can benchmarking become an innovation practice?
- Видео: How do innovation tournaments serve as a best practice?
- Видео: How do innovation managers survive an innovation project?
- Видео: What's inside an innovation portfolio?
- Видео: How do disruptive innovations change the marketplace?
- Видео: How are innovations revealed in a blue ocean strategy?
- Видео: How can lead users contribute to an innovation strategy?
- Reading: Creating Breakthroughs at 3M (Optional)
- Видео: How can open innovation become an entrepreneurial strategy?
- Видео: Summary of key concepts
- Видео: Learn More with the Master of Professional Studies in Technology Entrepreneurship
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
| Получить доступ к оцениваемым материалам курса | Доступен |
| Получить итоговую оценку | Доступен |
| Получите сертификат о прохождении курса, ссылкой на который можно делиться с другими людьми | Доступен |
JM
open my mind for new business ideas and also to motivate others/