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Логотип Мэрилендский университет в Колледж-Парке

Мэрилендский университет в Колледж-Парке

Программа курса: что вы изучите

Неделя
1

Неделя 1

4 ч. на завершение

Innovation Environments and Capabilities

4 ч. на завершение
8 видео ((всего 65 мин.)), 6 материалов для самостоятельного изучения, 1 тест
8 видео
Welcome to week one2мин
What are some basic types of innovations?8мин
How can an audit reveal innovation competence and weakness?10мин
How many ways can companies innovate?11мин
How does innovation occur at different business levels?6мин
How does technology uncertainty influence an innovation in the marketplace?9мин
What are key "associating" skills of innovators?10мин
6 материалов для самостоятельного изучения
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3мин
Meet Dr. Thomas J. Mierzwa3мин
Connect with your Classmates10мин
Our Recommended Textbook for the Course10мин
How P&G Tripled Its Innovation Success Rate (Optional)10мин
Explore the Online Master of Professional Studies in Technology Entrepreneurship5мин
Неделя
2

Неделя 2

3 ч. на завершение

Organizational Structures and Operational Formats

3 ч. на завершение
8 видео ((всего 73 мин.))
8 видео
How do you evaluate a winning innovation idea when you see one?12мин
Who are innovation's creative role players?8мин
Who are innovation's implementation role players?10мин
How do manager, entrepreneur, and innovator roles differ?12мин
How can innovation be framed as a process?7мин
Do different organizational forms matter for innovation initiatives?6мин
What organizational forms do innovation venture units take?12мин
Неделя
3

Неделя 3

3 ч. на завершение

Corporate Culture

3 ч. на завершение
7 видео ((всего 55 мин.))
7 видео
How does corporate culture influence innovation and creativity?12мин
How can knowledge management enable innovation?6мин
What factors influence the feasibility of an innovation?8мин
How is innovation value classified within a firm?8мин
How can benchmarking become an innovation practice?9мин
How do innovation tournaments serve as a best practice?7мин
Неделя
4

Неделя 4

4 ч. на завершение

Creating an Innovation Strategy

4 ч. на завершение
8 видео ((всего 86 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
How do innovation managers survive an innovation project?9мин
What's inside an innovation portfolio?8мин
How do disruptive innovations change the marketplace?11мин
How are innovations revealed in a blue ocean strategy?11мин
How can lead users contribute to an innovation strategy?9мин
How can open innovation become an entrepreneurial strategy?11мин
Summary of key concepts21мин
2 материала для самостоятельного изучения
Creating Breakthroughs at 3M (Optional)10мин
Earn a Degree Online in Entrepreneurship and Innovation5мин

Рецензии

Лучшие отзывы о курсе CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS

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Специализация Corporate Entrepreneurship: Innovating within Corporations: общие сведения

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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