Об этом курсе
4.2
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Специализация
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Английский

Субтитры: Английский
Специализация
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Прибл. 13 часа на выполнение

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Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
4 ч. на завершение

Innovation Environments and Capabilities

In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities....
Reading
9 видео ((всего 76 мин.)), 5 материалов для самостоятельного изучения, 1 тест
Video9 видео
Welcome to week one2мин
What are some basic types of innovations?8мин
How can an audit reveal innovation competence and weakness?10мин
How many ways can companies innovate?11мин
How does innovation occur at different business levels?6мин
How does technology uncertainty influence an innovation in the marketplace?9мин
What are key "associating" skills of innovators?10мин
Preview of the Master of Professional Studies in Technology Entrepreneurship10мин
Reading5 материала для самостоятельного изучения
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs10мин
Meet Dr. Thomas J. Mierzwa10мин
Connect with your Classmates10мин
Our Recommended Textbook for the Course10мин
How P&G Tripled Its Innovation Success Rate (Optional)10мин
Неделя
2
Часов на завершение
3 ч. на завершение

Organizational Structures and Operational Formats

In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company....
Reading
8 видео ((всего 73 мин.)), 1 тест
Video8 видео
How do you evaluate a winning innovation idea when you see one?12мин
Who are innovation's creative role players?8мин
Who are innovation's implementation role players?10мин
How do manager, entrepreneur, and innovator roles differ?12мин
How can innovation be framed as a process?7мин
Do different organizational forms matter for innovation initiatives?6мин
What organizational forms do innovation venture units take?12мин
Неделя
3
Часов на завершение
3 ч. на завершение

Corporate Culture

In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation....
Reading
7 видео ((всего 55 мин.)), 1 тест
Video7 видео
How does corporate culture influence innovation and creativity?12мин
How can knowledge management enable innovation?6мин
What factors influence the feasibility of an innovation?8мин
How is innovation value classified within a firm?8мин
How can benchmarking become an innovation practice?9мин
How do innovation tournaments serve as a best practice?7мин
Неделя
4
Часов на завершение
4 ч. на завершение

Creating an Innovation Strategy

In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company....
Reading
9 видео ((всего 97 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video9 видео
How do innovation managers survive an innovation project?9мин
What's inside an innovation portfolio?8мин
How do disruptive innovations change the marketplace?11мин
How are innovations revealed in a blue ocean strategy?11мин
How can lead users contribute to an innovation strategy?9мин
How can open innovation become an entrepreneurial strategy?11мин
Summary of key concepts21мин
Learn More with the Master of Professional Studies in Technology Entrepreneurship10мин
Reading1 материал для самостоятельного изучения
Creating Breakthroughs at 3M (Optional)10мин
4.2
Рецензии: 1Chevron Right

Лучшие рецензии

автор: JMJun 8th 2018

open my mind for new business ideas and also to motivate others/

Преподаватель

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Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

О University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

О специализации ''Corporate Entrepreneurship: Innovating within Corporations'

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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