Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Об этом курсе
Международная бизнес-школа IE
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars79,68 %
- 4 stars14,60 %
- 3 stars4,12 %
- 2 stars0,79 %
- 1 star0,79 %
Лучшие отзывы о курсе BRAND IDENTITY AND STRATEGY
I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.
It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.
I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.
Very interactive course. Loved it. Was able to relate to most of the brands given in the examples making it easy to understand.
Специализация Branding: The Creative Journey: общие сведения
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
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