Об этом курсе
4.5
Оценки: 35
Рецензии: 11
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Начальный уровень

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Часов на завершение

Прибл. 10 часа на выполнение

Предполагаемая нагрузка: 3 hours/week...
Доступные языки

Английский

Субтитры: Английский
100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень

Начальный уровень

Часов на завершение

Прибл. 10 часа на выполнение

Предполагаемая нагрузка: 3 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
2 ч. на завершение

Telling a Brand Story Through Images

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨....
Reading
11 видео ((всего 82 мин.)), 2 материалов для самостоятельного изучения, 1 тест
Video11 видео
Purpose of the Creative Pitch: Interview with Maria Haro9мин
Process Overview2мин
The History of Branding Through Images4мин
The Art of Story Branding6мин
Story Branding Through Images and Concepts6мин
Understanding the Language of Image-Making I10мин
Understanding the Language of Image-Making II11мин
Understanding the Language of Image-Making III7мин
Narrative: First Contact with the Client16мин
Optional Portfolio Assignment3мин
Reading2 материала для самостоятельного изучения
***Important note before starting the course***10мин
Recommended/Optional: ¨Photographically Speaking¨10мин
Quiz1 практическое упражнение
Let's Talk About Some Images16мин
Неделя
2
Часов на завершение
1 ч. на завершение

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement. ...
Reading
6 видео ((всего 23 мин.)), 1 тест
Video6 видео
Which is More Important: Brand or Product?2мин
Brand Analysis2мин
The Positioning Statement: Interview with Maria Haro3мин
How to Write a Brand Positioning Statement1мин
Narrative: Talking About the Values of the Brand10мин
Quiz1 практическое упражнение
Testing Your Skills14мин
Неделя
3
Часов на завершение
1 ч. на завершение

Creative Advertising Concepts

In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch. ...
Reading
7 видео ((всего 26 мин.)), 1 тест
Video7 видео
What is Creative Advertising?5мин
Examining Ads: Creating Conceptual Advertising (images)6мин
How to Convey the Unique Selling Propositions of the Brand4мин
From Brand to Concept1мин
Presenting the Creative Concepts to the Client3мин
Narrative: Presenting the Creative Pitch to the Client4мин
Quiz1 практическое упражнение
Test Your Skills10мин
Неделя
4
Часов на завершение
3 ч. на завершение

The Production Plan and the Creative Pitch

In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck. ...
Reading
11 видео ((всего 39 мин.)), 2 тестов
Video11 видео
Defining the Brand Through the Production Team2мин
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5мин
Production Team Interviews: Stylist Isabel Ottino8мин
Production Team Interviews: Art Designer Adrian Tai8мин
Narrative: Presenting the Production Plan to the Client6мин
The Creative Pitch Deck1мин
Explaining the Activity: The Campaign Challenge1мин
The Photo Shoot1мин
What Did We Learn?1мин
Farewell!54
Quiz1 практическое упражнение
Test Your Skills10мин
4.5
Рецензии: 11Chevron Right

Лучшие рецензии

автор: YHOct 2nd 2018

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

автор: MKDec 19th 2017

Very beneficial course. Apt & to the point content in very less time.

Преподаватель

Avatar

Brian Hallett

Associate Professor
Master in Visual and Digital Media

О IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

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