Who is this class for: Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.


Created by:  Università Bocconi

  • Andrea Rurale

    Taught by:  Andrea Rurale, Director

    Master in Arts Management and Administration (MAMA)
Commitment5 weeks of study, 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.8 out of 5 of 79 ratings

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Excellent course!! Learned a lot, very interesting and high quality material!

I really enjoyed this course. It was a good review of previous management courses I have taken with application to arts and heritage sites and museums. I feel it will benefit me as an employee of within the Museum field. The only struggle I had was occasionally being confused by some wording, as the instructor's first language is not English (although the course is in English.)

Excellenand very well managed courses along the journey. A big thanks for all the knowledge provided along these past weeks. With best regards, Virginie Francois