Об этом курсе
4.5
Оценки: 73
Рецензии: 22
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4-6 hours/week

Прибл. 15 ч. на завершение
Comment Dots

English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4-6 hours/week

Прибл. 15 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...
Reading
9 видео (всего 65 мин.), 1 материал для самостоятельного изучения, 1 тест
Video9 видео
1.2 | Introduction to Unit Oneмин
1.3 | Value Through the Ages7мин
1.4 | What Has Changed?9мин
1.5 | Mission & Value12мин
1.6 | Value Now9мин
1.7 | Value, Capacity & Support12мин
1.8 | Scope & Scale9мин
1.9 | Off the Record: Value Creation in the Arts1мин
Reading1 материала для самостоятельного изучения
Unit 1 Slides10мин
Quiz1 практического упражнения
Unit 1 Quiz12мин

2

Раздел
Clock
3 ч. на завершение

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....
Reading
8 видео (всего 46 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video8 видео
2.2 | Dominant Logic6мин
2.3 | Frugal Engineering5мин
2.4 | Logic Models: Designing Your Business Model7мин
2.5 | Logic Models: Real World Application10мин
2.6 | What Makes a Resilient Organization?5мин
2.7 | Identifying & Managing Risk7мин
2.8 | Off the Record: Logic Models1мин
Reading2 материала для самостоятельного изучения
Unit 2 Slides10мин
Additional Reading and Resources10мин

3

Раздел
Clock
3 ч. на завершение

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....
Reading
6 видео (всего 42 мин.), 1 материал для самостоятельного изучения, 1 тест
Video6 видео
3.2 | What's Going On in Our World?8мин
3.3 | Competitive Analysis: Analyzing the Environment11мин
3.4 | Competitive Analysis: Real World Application8мин
3.5 | Working Collaboratively10мин
3.6 | Off the Record: Competition & Collaboration2мин
Reading1 материала для самостоятельного изучения
Unit 3 Slides10мин

4

Раздел
Clock
3 ч. на завершение

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....
Reading
6 видео (всего 43 мин.), 1 материал для самостоятельного изучения, 1 тест
Video6 видео
4.2 | Why Is it Imperative that We Define Our Promise8мин
4.3 | Marketing?5мин
4.4 | Public, Product, Place, Promotion & Pricing15мин
4.5 | Brands & Beyond9мин
4.6 | Off the Record: Marketing1мин
Reading1 материала для самостоятельного изучения
Unit 4 Slides10мин
4.5
Direction Signs

67%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: AFOct 29th 2015

I learnt new definitions, basics and realised the mistakes in my method, earlier.

автор: PJul 30th 2016

Well structured and thorough. Could have more clearcut real examples.

Преподавателя

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

О University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

О National Arts Strategies

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Остались вопросы? Посетите Центр поддержки учащихся.