Arts and Culture Strategy
от партнера
University of Pennsylvania
National Arts Strategies
Arts and Culture Strategy
University of Pennsylvania
Об этом курсе
4.5
73 ratings
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Программа курса: что вы изучите
1
Раздел
Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
9 видео (всего 65 мин.), 1 материал для самостоятельного изучения, 1 тест
9 видео
1.2 | Introduction to Unit Oneмин
1.3 | Value Through the Ages7мин
1.4 | What Has Changed?9мин
1.5 | Mission & Value12мин
1.6 | Value Now9мин
1.7 | Value, Capacity & Support12мин
1.8 | Scope & Scale9мин
1.9 | Off the Record: Value Creation in the Arts1мин
1 материал для самостоятельного изучения
Unit 1 Slides10мин
1 практическое упражнение
Unit 1 Quiz12мин
2
Раздел
Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
8 видео (всего 46 мин.), 2 материалов для самостоятельного изучения, 1 тест
8 видео
2.2 | Dominant Logic6мин
2.3 | Frugal Engineering5мин
2.4 | Logic Models: Designing Your Business Model7мин
2.5 | Logic Models: Real World Application10мин
2.6 | What Makes a Resilient Organization?5мин
2.7 | Identifying & Managing Risk7мин
2.8 | Off the Record: Logic Models1мин
2 материала для самостоятельного изучения
Unit 2 Slides10мин
Additional Reading and Resources10мин
3
Раздел
Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
6 видео (всего 42 мин.), 1 материал для самостоятельного изучения, 1 тест
6 видео
3.2 | What's Going On in Our World?8мин
3.3 | Competitive Analysis: Analyzing the Environment11мин
3.4 | Competitive Analysis: Real World Application8мин
3.5 | Working Collaboratively10мин
3.6 | Off the Record: Competition & Collaboration2мин
1 материал для самостоятельного изучения
Unit 3 Slides10мин
4
Раздел
Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
6 видео (всего 43 мин.), 1 материал для самостоятельного изучения, 1 тест
6 видео
4.2 | Why Is it Imperative that We Define Our Promise8мин
4.3 | Marketing?5мин
4.4 | Public, Product, Place, Promotion & Pricing15мин
4.5 | Brands & Beyond9мин
4.6 | Off the Record: Marketing1мин
1 материал для самостоятельного изучения
Unit 4 Slides10мин
4.5
67%
83%
Лучшие рецензии
автор: AF•Oct 29th 2015
I learnt new definitions, basics and realised the mistakes in my method, earlier.
автор: P•Jul 30th 2016
Well structured and thorough. Could have more clearcut real examples.
Преподавателя
Peter Frumkin
ProfessorNonprofit Leadership Program, School of Social Policy & Practice
Mrs. Russell Willis Taylor
Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts StrategiesО University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
О National Arts Strategies
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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