Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
от партнера
Пенсильванский университет
National Arts Strategies
Стратегия для организации сферы искусства и культуры
Пенсильванский университетОб этом курсе
Недавно просмотрено: 17,900
Карьерные результаты учащихся
50%
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38%
получил значимые преимущества в карьере благодаря этому курсу
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Прибл. 11 часов на выполнение
Английский
Субтитры: Английский
Карьерные результаты учащихся
50%
начал новую карьеру, пройдя эти курсы
38%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 11 часов на выполнение
Английский
Субтитры: Английский
от партнера
Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
National Arts Strategies
Программа курса: что вы изучите
1 ч. на завершение
Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
1 ч. на завершение
9 видео ((всего 65 мин.)), 1 материал для самостоятельного изучения, 1 тест
9 видео
1.2 | Introduction to Unit One47
1.3 | Value Through the Ages7мин
1.4 | What Has Changed?9мин
1.5 | Mission & Value12мин
1.6 | Value Now9мин
1.7 | Value, Capacity & Support12мин
1.8 | Scope & Scale9мин
1.9 | Off the Record: Value Creation in the Arts1мин
1 материал для самостоятельного изучения
Unit 1 Slides10мин
1 практическое упражнение
Unit 1 Quiz12мин
3 ч. на завершение
Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
3 ч. на завершение
8 видео ((всего 46 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
2.2 | Dominant Logic6мин
2.3 | Frugal Engineering5мин
2.4 | Logic Models: Designing Your Business Model7мин
2.5 | Logic Models: Real World Application10мин
2.6 | What Makes a Resilient Organization?5мин
2.7 | Identifying & Managing Risk7мин
2.8 | Off the Record: Logic Models1мин
2 материала для самостоятельного изучения
Unit 2 Slides10мин
Additional Reading and Resources10мин
3 ч. на завершение
Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
3 ч. на завершение
6 видео ((всего 42 мин.)), 1 материал для самостоятельного изучения, 1 тест
6 видео
3.2 | What's Going On in Our World?8мин
3.3 | Competitive Analysis: Analyzing the Environment11мин
3.4 | Competitive Analysis: Real World Application8мин
3.5 | Working Collaboratively10мин
3.6 | Off the Record: Competition & Collaboration2мин
1 материал для самостоятельного изучения
Unit 3 Slides10мин
3 ч. на завершение
Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
3 ч. на завершение
6 видео ((всего 43 мин.)), 1 материал для самостоятельного изучения, 1 тест
6 видео
4.2 | Why Is it Imperative that We Define Our Promise8мин
4.3 | Marketing?5мин
4.4 | Public, Product, Place, Promotion & Pricing15мин
4.5 | Brands & Beyond9мин
4.6 | Off the Record: Marketing1мин
1 материал для самостоятельного изучения
Unit 4 Slides10мин
Рецензии
Лучшие отзывы о курсе СТРАТЕГИЯ ДЛЯ ОРГАНИЗАЦИИ СФЕРЫ ИСКУССТВА И КУЛЬТУРЫ
от партнера AR8 нояб. 2015 г.
Very good practical tools shared, and the assignments help to really make sense of them. Some of the "artsy" material felt a little soft and could've been condensed.
от партнера IS24 апр. 2020 г.
It was my first Coursera course! This particular one is very compact, has plenty of information and tools to use and I highly recommend it!
от партнера JM26 апр. 2020 г.
The Arts and Culture Strategy course has taught me tools and strategies that I will use to look at my institution in new ways.
от партнера CJ29 апр. 2020 г.
Definitely an enjoyable course! I have learned a lot and gained confidence for future work activities.
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