Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
от партнера
Стратегия для организации сферы искусства и культуры
Пенсильванский университетОб этом курсе
Карьерные результаты учащихся
33%
25%
Карьерные результаты учащихся
33%
25%
от партнера

Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

National Arts Strategies
Программа курса: что вы изучите
Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
Рецензии
Лучшие отзывы о курсе СТРАТЕГИЯ ДЛЯ ОРГАНИЗАЦИИ СФЕРЫ ИСКУССТВА И КУЛЬТУРЫ
Very good practical tools shared, and the assignments help to really make sense of them. Some of the "artsy" material felt a little soft and could've been condensed.
It was my first Coursera course! This particular one is very compact, has plenty of information and tools to use and I highly recommend it!
The Arts and Culture Strategy course has taught me tools and strategies that I will use to look at my institution in new ways.
An excellent course with great presentations and very useful and interesting assignments! Thank you!
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оплатив сертификацию?
Is financial aid available?
Остались вопросы? Посетите Центр поддержки учащихся.