What is product management, and why is it important to learn about?

Product management encompasses the processes used to develop, market, and sell a product. Like project planning in other fields, the effective use of these techniques is important to ensuring that products are delivered on time and within their budget. However, product management is being transformed by the ability to access unprecedented amounts of marketing and consumer data, as well as the emergence of the market for digital products like apps which have a much more complex product lifecycle. Thus, expertise in modern product management methods is critically important. Whether you’re developing physical or software products, a familiarity with digital marketing analytics, user testing, and other customer research techniques provide invaluable insights on product/market fit to guide the development and marketing process. In industries like tech that prize innovation and speed, new frameworks like design thinking, Agile, and Scrum are popular ways to structure product development teams and processes to rapidly ideate, iterate, and bring new digital products to market. Regardless of the product you’re developing and your preferred methodology, the work of a product manager is still fundamentally about managing teams and ensuring they work together effectively. So, while modern product management techniques are increasingly important for meeting the needs of today’s marketplace, interpersonal “soft skills” will always be essential tools for professionals in this field.

What careers can I pursue with a background in product management?

Skilled product managers are essential to the success of any company creating new products to sell, including any type of physical product ranging from new toys to manufacturing equipment to consumer electronics. While every physical product category has its own specific production and marketing requirements, there are also many shared similarities for product management processes that can allow professionals in this field to pursue careers across different industries. In contrast, product managers need more specialized expertise to work in tech, where a familiarity with specific software development and product management methodologies is a prerequisite for many companies. Product managers are also greatly elevated in importance in tech, to the point where McKinsey has called them “mini-CEOs” - and noted an emerging trend of product management “emerging as a new training ground for future tech CEOs.”

Can I learn product management through online courses available on Coursera?

Yes, Coursera has a wide range of courses available in business as well as computer science topics - including product management, which often sits at the intersection of these two fields. You can learn about traditional product management techniques as well as specialized digital product methodologies from top-ranked institutions like the University of Virginia, HEC Paris, and the University of Alberta, or leading companies like Atlassian. Learning online also lets you to pursue your product management education on a flexible schedule, allowing you to build valuable new skills while continuing to work at your current job - or working on your latest entrepreneurial venture.

What skills or experience do I need to already have, before starting to learn product management?

Before you start to learn product management, it’s helpful to have a background or experience in strategic thinking, communication, research, technology, project management, presentation, and financial or analytical practices. Getting good at these skills will help you if you choose to work in this field. Working in product management generally means you are seeking ways to improve your product, whether it’s a software product or a box of cereal. Using your leadership skills, you could show a strategic vision that’s positive for your company’s product. Your skills in strategy, marketing, sales, engineering, and administrative work could also be beneficial to learning and working in product management.

What kinds of people are best suited for roles in product management?

The kinds of people who are best suited for roles in product management are professionals who have a strategic or analytical background, can communicate ideas well, have knowledge of the product technology, and are able to persuade investors or executives on the merit of the product’s benefits. Working as a software developer, product associate, or junior marketing exec could possibly lead to moving into an eventual product management role. This person would also have to be qualified for the role. That would mean that the person should show capabilities in strategy, planning, and leadership, while also having the right temperament and qualifications for the role.

How do I know if learning product management is right for me?

If you're a person who loves to strategize and plan how a product works, understand what its benefits are, and show how it can potentially improve one’s life, you may be a good fit for a role in product management. It takes a special personality to meet those requirements. If you can speak with knowledge and enthusiasm about a product to tech developers, salespeople, and senior executives, your personality may be right for this type of job. Being a product manager is currently a high-demand job, as many companies need people like this who can work equally with a variety of teams.

Обзор
Product Management

Фильтр

Результатов для запроса ''product management': 1132

University of Virginia
Digital Product Management
Получаемые навыки: Design and Product, Agile Software Development, Software Engineering, Leadership and Management, Product Management, Computer Science, Entrepreneurship, Strategy and Operations, Product Development, Scrum (Software Development), Business Analysis, Data Analysis, User Experience, Product Design, Strategy, Business Intelligence, Business Process Management, Continuous Delivery, DevOps, Human Computer Interaction, Operations Management, Persona Research, Project Management, Research and Design, Sales, Software Testing, Supply Chain Systems, Supply Chain and Logistics, User Research
4.7
(рецензий: 8.6k)
Beginner · Specialization · 3-6 Months
Google
Google Project Management:
Получаемые навыки: Strategy and Operations, Project Management, Leadership and Management, Communication, Entrepreneurship, Agile Software Development, Collaboration, Software Engineering, Human Resources, Scrum (Software Development), Finance, Leadership Development, Planning, Supply Chain and Logistics, Business Psychology, Change Management, Organizational Development, Product Management, Risk Management, Budget Management, Business Analysis, Business Communication, Business Process Management, Conflict Management, Data Analysis, Data Visualization, Design and Product, Operations Management, Spreadsheet Software, Storytelling, Writing, Application Development, Culture, Influencing, Marketing, Operations Research, Probability & Statistics, Problem Solving, Procurement, Product Design, Public Relations, Research and Design, Sales, Software Engineering Tools, Software Testing, Statistical Tests, Strategy, Supply Chain Systems, User Experience, Vendor Management
4.8
(рецензий: 69.2k)
Beginner · Professional Certificate · 3-6 Months
University of Alberta
Software Product Management
Получаемые навыки: Software Engineering, Design and Product, Agile Software Development, Entrepreneurship, Strategy and Operations, Product Management, Leadership and Management, Computer Science, Planning, Supply Chain and Logistics, Product Design, Project Management, Data Visualization, Probability & Statistics, Statistical Tests, Statistical Visualization, Scrum (Software Development), Product Development, Application Development, Communication, User Research, Finance, Risk Management, Collaboration, Conflict Management, Data Science, Human Resources, Estimation, Operations Management, Product Lifecycle, Software Engineering Tools, Software Testing
4.7
(рецензий: 10.9k)
Beginner · Specialization · 3-6 Months
Advancing Women in Tech
Real-World Product Management
Получаемые навыки: Entrepreneurship, Design and Product, Leadership and Management, Product Management, Strategy and Operations, Research and Design, Marketing, Market Analysis, Market Research, Sales, B2B Sales, Business Analysis, Customer Relationship Management, Customer Success, Data Analysis, Finance, Product Development, Product Strategy, Software Engineering, Software Testing, Statistical Analysis, Business Psychology, Collaboration, Communication, Computer Programming, Computer Programming Tools, Customer Analysis, Cyberattacks, Data Management, Databases, Decision Making, Estimation, Human Computer Interaction, Innovation, Journalism, Marketing Psychology, Probability & Statistics, Problem Solving, Product Design, SQL, Security Engineering, Statistical Programming, Strategy, Technical Product Management, User Experience
4.5
(рецензий: 651)
Beginner · Specialization · 3-6 Months
University of Maryland, College Park
Product Ideation, Design, and Management
Получаемые навыки: Design and Product, Entrepreneurship, Leadership and Management, Strategy and Operations, Product Management, Product Development, Human Resources, Marketing, Research and Design, Sales, Strategy, Human Computer Interaction, Market Analysis, Supply Chain and Logistics, Product Marketing, Business Analysis, Business Psychology, User Experience, Market Research, Software Engineering, Product Strategy, Project Management, Product Design, Accounting, Agile Software Development, Collaboration, Communication, Data Analysis, Finance, Financial Analysis, Product Lifecycle, User Research, People Development, Customer Analysis, Entrepreneurial Finance, Financial Management, Software Testing, Adaptability, Behavioral Economics, Computer Architecture, Computer Networking, Critical Thinking, Decision Making, Innovation, Leadership Development, Network Architecture, Operations Management, Problem Solving, Professional Development, Software Architecture, Theoretical Computer Science
4.5
(рецензий: 282)
Beginner · Specialization · 3-6 Months
Бесплатно
Universidad de Palermo
Product Management
Получаемые навыки: Design and Product, Entrepreneurship, Leadership and Management, Marketing, Product Management, Strategy and Operations, Brand Management, Communication, Experiment, General Statistics, Market Analysis, Marketing Management, Operations Research, Probability & Statistics, Product Strategy, Research and Design, Sales, Social Media, Strategy
4.5
(рецензий: 87)
Beginner · Course · 1-4 Weeks
Duke University
AI Product Management
Получаемые навыки: Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Probability & Statistics, Regression, Human Computer Interaction, Data Analysis, Data Mining, Deep Learning, Leadership and Management, Business Psychology, Computer Networking, Database Administration, Databases, Finance, Network Security, Regulations and Compliance, Research and Design, Security Engineering, User Experience, User Experience Design, Artificial Neural Networks, Computer Vision, Natural Language Processing, Statistical Machine Learning, Algorithms, Data Management, Data Science, Data Structures, Design and Product, Econometrics, Entrepreneurship, Feature Engineering, General Statistics, Operating Systems, Product Management, Project Management, Strategy and Operations, Systems Design, Theoretical Computer Science
4.7
(рецензий: 137)
Beginner · Specialization · 3-6 Months
Google
Agile Project Management
Получаемые навыки: Agile Software Development, Software Engineering, Project Management, Scrum (Software Development), Strategy and Operations, Collaboration, Leadership and Management, Communication, Entrepreneurship, Product Management, Business Psychology, Change Management, Conflict Management, Design and Product, Human Resources, Organizational Development, Planning, Supply Chain and Logistics, Influencing, Problem Solving, Product Design, Software Engineering Tools, User Experience
4.8
(рецензий: 7k)
Beginner · Course · 1-4 Weeks
University of Maryland, College Park
Product Management Essentials
Получаемые навыки: Design and Product, Entrepreneurship, Product Management, Strategy and Operations, Leadership and Management, Product Development, Agile Software Development, Collaboration, Communication, Human Computer Interaction, Market Analysis, Market Research, Marketing, Product Design, Product Lifecycle, Product Marketing, Research and Design, Sales, Software Engineering, Strategy, User Experience
4.6
(рецензий: 159)
Beginner · Course · 1-4 Weeks

Результаты поиска, связанного с product management

product management essentials

digital product management

ai product management

digital product management: modern fundamentals

software product management

software product management capstone

drug development product management

brand and product management

10 самых популярных курсов по запросу product management

Digital Product Management: University of Virginia
Google Project Management:: Google
Software Product Management: University of Alberta
Real-World Product Management: Advancing Women in Tech
Product Ideation, Design, and Management: University of Maryland, College Park
Product Management Certificate: IIM Kozhikode
Product Management: Universidad de Palermo
AI Product Management: Duke University
Agile Project Management: Google
Build a Product Roadmap with Aha!: Coursera Project Network

Навыки, которые вы можете получить здесь: Marketing

Рынок (экономика) (28)

Социальные Сети (15)

Маркетинговая Стратегия (14)

Аналитика (13)

Брэнд (13)

Цифровой Маркетинг (13)

Маркетинговая Аналитика (11)

План (11)

Реклама (9)

Моделирование (9)

Маркетинг В Социальных Сетях (9)

Управление Брендом (7)

Часто задаваемые вопросы на тему управление продуктом

Product management encompasses the processes used to develop, market, and sell a product. Like project planning in other fields, the effective use of these techniques is important to ensuring that products are delivered on time and within their budget. However, product management is being transformed by the ability to access unprecedented amounts of marketing and consumer data, as well as the emergence of the market for digital products like apps which have a much more complex product lifecycle.
Thus, expertise in modern product management methods is critically important. Whether you’re developing physical or software products, a familiarity with digital marketing analytics, user testing, and other customer research techniques provide invaluable insights on product/market fit to guide the development and marketing process. In industries like tech that prize innovation and speed, new frameworks like design thinking, Agile, and Scrum are popular ways to structure product development teams and processes to rapidly ideate, iterate, and bring new digital products to market.
Regardless of the product you’re developing and your preferred methodology, the work of a product manager is still fundamentally about managing teams and ensuring they work together effectively. So, while modern product management techniques are increasingly important for meeting the needs of today’s marketplace, interpersonal “soft skills” will always be essential tools for professionals in this field.‎
Skilled product managers are essential to the success of any company creating new products to sell, including any type of physical product ranging from new toys to manufacturing equipment to consumer electronics. While every physical product category has its own specific production and marketing requirements, there are also many shared similarities for product management processes that can allow professionals in this field to pursue careers across different industries.
In contrast, product managers need more specialized expertise to work in tech, where a familiarity with specific software development and product management methodologies is a prerequisite for many companies. Product managers are also greatly elevated in importance in tech, to the point where McKinsey has called them “mini-CEOs” - and noted an emerging trend of product management “emerging as a new training ground for future tech CEOs.”‎
Yes, Coursera has a wide range of courses available in business as well as computer science topics - including product management, which often sits at the intersection of these two fields. You can learn about traditional product management techniques as well as specialized digital product methodologies from top-ranked institutions like the University of Virginia, HEC Paris, and the University of Alberta, or leading companies like Atlassian.
Learning online also lets you to pursue your product management education on a flexible schedule, allowing you to build valuable new skills while continuing to work at your current job - or working on your latest entrepreneurial venture.‎
Before you start to learn product management, it’s helpful to have a background or experience in strategic thinking, communication, research, technology, project management, presentation, and financial or analytical practices. Getting good at these skills will help you if you choose to work in this field. Working in product management generally means you are seeking ways to improve your product, whether it’s a software product or a box of cereal. Using your leadership skills, you could show a strategic vision that’s positive for your company’s product. Your skills in strategy, marketing, sales, engineering, and administrative work could also be beneficial to learning and working in product management.‎
The kinds of people who are best suited for roles in product management are professionals who have a strategic or analytical background, can communicate ideas well, have knowledge of the product technology, and are able to persuade investors or executives on the merit of the product’s benefits. Working as a software developer, product associate, or junior marketing exec could possibly lead to moving into an eventual product management role. This person would also have to be qualified for the role. That would mean that the person should show capabilities in strategy, planning, and leadership, while also having the right temperament and qualifications for the role.‎
If you're a person who loves to strategize and plan how a product works, understand what its benefits are, and show how it can potentially improve one’s life, you may be a good fit for a role in product management. It takes a special personality to meet those requirements. If you can speak with knowledge and enthusiasm about a product to tech developers, salespeople, and senior executives, your personality may be right for this type of job. Being a product manager is currently a high-demand job, as many companies need people like this who can work equally with a variety of teams.‎

Часто задаваемые вопросы предоставляются в ознакомительных целях. Учащимся рекомендуется дополнительно убедиться в том, что интересующие их курсы и другие материалы соответствуют их личным, профессиональным и финансовым потребностям.