Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
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Виргинский университетОб этом курсе
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Карьерные результаты учащихся
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начал новую карьеру, пройдя эти курсы
27%
получил значимые преимущества в карьере благодаря этому курсу
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Начните сейчас и учитесь по собственному графику.
Гибкие сроки
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Начальный уровень
Some familiarity with software development and product management is helpful, but not required.
Прибл. 11 часов на выполнение
Английский
Субтитры: Китайский (традиционное письмо), Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
Чему вы научитесь
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Приобретаемые навыки
Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
Карьерные результаты учащихся
19%
начал новую карьеру, пройдя эти курсы
27%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some familiarity with software development and product management is helpful, but not required.
Прибл. 11 часов на выполнение
Английский
Субтитры: Китайский (традиционное письмо), Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
3 ч. на завершение
Achieving Focus and #Winning
As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus.
3 ч. на завершение
20 видео ((всего 99 мин.)), 1 материал для самостоятельного изучения, 3 тестов
20 видео
DPM Specialization Intro4мин
You, the Product Manager5мин
Why Is a Product Never a Product?6мин
You and Your Customer4мин
You and Your Design Team4мин
You and Your Development Team4мин
Product Manager vs. Product Owner8мин
Greg Cohen on PM vs. PO?8мин
What Is Data Science?3мин
You and Your Data Science Team6мин
Meet Enable Quiz, Our Startup Company Example3мин
You and Your Consulting and/or Support Team5мин
Focal Tool: The Customer Journey4мин
Nastia Root on Creating a Strong Interface with Support4мин
You and Your Sales and Marketing Team7мин
You and Your Finance/Accounting and Legal Teams4мин
You and Your Project Manager3мин
You and Your Management Team4мин
Week 1 Takeaways1мин
1 материал для самостоятельного изучения
Course Overview & Requirements10мин
3 практических упражнения
Practice Quiz on the #Winning PM9мин
Practice Quiz on Many Areas, One Focus21мин
Week 1 Final Quiz30мин
3 ч. на завершение
Using Today's Product Management Methods
You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.
3 ч. на завершение
20 видео ((всего 113 мин.))
20 видео
What Kind of PM Are You?3мин
Methods and PMs8мин
Agile and Product Management7мин
Design Thinking and the Product Manager6мин
Lean Startup and the Product Manager9мин
Managing Habits: Trigger and Action5мин
Managing Habits: Variable Reward and Investment5мин
Nir Eyal on Managing Habits6мин
User Story Mapping for Product Managers7мин
Prototyping for Product Managers5мин
Usability Testing for Product Managers4мин
Collaborating with Enterprise Customers--Tips 1-48мин
Collaborating with Enterprise Customers--Tips 5-93мин
David Bland on Avoiding the Product Death Cycle2мин
Shaping Your Funnel Part 14мин
Shaping Your Funnel Part 26мин
Managing a Product with Hardware5мин
Making Time to Do Things Right3мин
Week 2 Takeaways4мин
4 практических упражнения
Practice Quiz on Solving the Right Problem12мин
Practice Quiz on Creating the Right Solution6мин
Practice Quiz on Applications in Product Management12мин
Week 2 Final Quiz30мин
2 ч. на завершение
Exploring a New Product Idea
Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas.
2 ч. на завершение
13 видео ((всего 73 мин.))
13 видео
Learning vs. Scaling7мин
The Importance of Good Enough: "Cooped Up" MVPs8мин
The Importance of Good Enough: "Greener Air" MVPs7мин
Non-Titular Product Managers53
David Chait on Non-Titular PMs5мин
Horizons of Growth5мин
Corporate Innovation Pipeline5мин
Creating a Healthy Innovation Pipeline6мин
David Bland on New Ventures Inside the Corporation8мин
Business Model Design I: Proposition Design5мин
Business Model Design II: Customer Journeys6мин
Week 3 Takeaways2мин
4 практических упражнения
Practice Quiz on Learning vs. Scaling18мин
Practice Quiz on Innovating in the Corporation6мин
Practice Quiz: From Proposition to Business Model6мин
Week 3 Final Quiz: Exploring a New Product Idea30мин
3 ч. на завершение
Amplifying an Existing Product
If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive.
3 ч. на завершение
19 видео ((всего 105 мин.))
19 видео
Identifying Business Model Types5мин
Business Model Design III: Delivery and Execution6мин
Tamara Carleton on Strategic Foresight6мин
The Trouble with New Features3мин
The Importance of Good Enough: Seedling Features5мин
Actionable Analytics5мин
Eric Qi Dong on Disciplined Analytics for the Product Manager7мин
Kiran Kadambi on Structuring Problems in Product Management13мин
Applying Data Science5мин
Andrew Kritzer on Data Science for the MBA6мин
Jim Rose on Continuous Integration and Delivery7мин
Jim Rose on Monolithic Architectures and Microservices4мин
Managing a Channel or Modality1мин
Nastia Root on Being a Growth PM5мин
It's Not a Meeting l5мин
It's Not a Meeting II7мин
Roadmap?6мин
Course and week close: Let's Not Make This Good-Bye34
3 практических упражнения
Practice Quiz: Focused Tuning and Testing15мин
Practice Quiz: Driving Growth through Focus15мин
Week 4 Final Quiz30мин
Рецензии
Лучшие отзывы о курсе DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
от партнера LK24 июня 2018 г.
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
от партнера JB19 мая 2019 г.
I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.
от партнера SG21 мая 2020 г.
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
от партнера MP28 дек. 2020 г.
Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.
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