Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
от партнера
Виргинский университетОб этом курсе
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Карьерные результаты учащихся
13%
начал новую карьеру, пройдя эти курсы
22%
получил значимые преимущества в карьере благодаря этому курсу
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Начальный уровень
Some familiarity with software development and product management is helpful, but not required.
Прибл. 11 часов на выполнение
Английский
Субтитры: Китайский (традиционное письмо), Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
Чему вы научитесь
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Приобретаемые навыки
Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
Карьерные результаты учащихся
13%
начал новую карьеру, пройдя эти курсы
22%
получил значимые преимущества в карьере благодаря этому курсу
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Начальный уровень
Some familiarity with software development and product management is helpful, but not required.
Прибл. 11 часов на выполнение
Английский
Субтитры: Китайский (традиционное письмо), Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
от партнера
Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
3 ч. на завершение
Achieving Focus and #Winning
As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus.
3 ч. на завершение
20 видео ((всего 99 мин.)), 1 материал для самостоятельного изучения, 3 тестов
3 ч. на завершение
Using Today's Product Management Methods
You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.
3 ч. на завершение
20 видео ((всего 113 мин.))
2 ч. на завершение
Exploring a New Product Idea
Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas.
2 ч. на завершение
13 видео ((всего 73 мин.))
3 ч. на завершение
Amplifying an Existing Product
If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive.
3 ч. на завершение
19 видео ((всего 105 мин.))
Рецензии
Лучшие отзывы о курсе DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
от партнера LK24 июня 2018 г.
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
от партнера RA15 февр. 2020 г.
The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!
от партнера JB19 мая 2019 г.
I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.
от партнера SG21 мая 2020 г.
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
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