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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 11,028
Рецензии: 2,160

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

AS
29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT
2 дек. 2015 г.

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

2001–2025 из 2,134 отзывов о курсе Введение в маркетинг

автор: Sanket A

18 мар. 2020 г.

Highly Recommended and useful course.

автор: Pascal J

3 окт. 2017 г.

Great course with real life examples!

автор: pranay c

13 янв. 2016 г.

Very Helpful To revise all the topics

автор: Varun

6 июня 2020 г.

Good introduction to basic marketing

автор: Kevin P

2 апр. 2020 г.

Tough course for me. Yet informative

автор: Mrinal C

13 янв. 2020 г.

More assignments and quizzes needed.

автор: Agastya

27 мая 2017 г.

Missing more future facing concepts?

автор: Augusto P B

6 мар. 2017 г.

Excellent introduction to Marketing

автор: Brennen B C

1 дек. 2018 г.

Pretty good course, challenged me

автор: Kimberly B

20 авг. 2017 г.

Great overview - I learned a lot!

автор: Nato C

1 сент. 2016 г.

Very interesting and informative!

автор: Sana A

5 мая 2016 г.

It's a great foundational course.

автор: Kunwar M

17 мая 2020 г.

GREAT COURSE TO CLEAR YOU BASICS

автор: Shady R K

3 нояб. 2017 г.

nice course and nice instructors

автор: Deleted A

9 июля 2017 г.

Excellent course for a beginner.

автор: Maitrey M

23 апр. 2016 г.

I wish there were more examples.

автор: Nicholas R

30 дек. 2019 г.

Some of the examples are dated.

автор: John B

16 нояб. 2019 г.

Nice introduction to marketing

автор: Melvin M B

10 июня 2020 г.

Great Professors and Lessons.

автор: Xavier A

3 окт. 2016 г.

Really useful and interesting

автор: SURYANSH P

13 нояб. 2020 г.

I really enjoyed this course

автор: Lovepreet S

23 мая 2020 г.

Very helpful for for success

автор: Theresia G

21 сент. 2018 г.

I learn a lot of new things.

автор: Kuteyi D

7 апр. 2018 г.

The content is really great!

автор: Osama G R A

23 июня 2017 г.

how amazing this course is!!