How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
Этот курс входит в специализацию ''Специализация Предпринимательство'
Entrepreneurship 1: Developing the Opportunity
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Приобретаемые навыки
Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
62%
получил значимые преимущества в карьере благодаря этому курсу
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Курс 1 из 5 в программе
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Прибл. 12 часа на выполнение
Предполагаемая нагрузка: 4 weeks of study, 1-2 hours/week
Английский
Субтитры: Английский, Вьетнамский, Арабский
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Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Программа курса: что вы изучите
21 минуты на завершение
Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
21 минуты на завершение
3 видео ((всего 21 мин.))
3 видео
0.2 What Is Entrepreneurship?5мин
0.3 Can You Teach Entrepreneurship?6мин
3 ч. на завершение
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
3 ч. на завершение
9 видео ((всего 137 мин.)), 2 материалов для самостоятельного изучения, 1 тест
9 видео
1.2 Profile of the Entrepreneur5мин
1.3 Entrepreneurship in Established Firms18мин
1.4 Venture Creation's Role in Society8мин
1.5 Types of Enterprises5мин
1.6 Technology Entrepreneurship14мин
1.7 Impact Entrepreneurship13мин
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15мин
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32мин
2 материала для самостоятельного изучения
PDFs of Lecture Slides10мин
Audio Interviews with the Founders of Terrafugia and Wanderu10мин
1 практическое упражнение
Module 1: Introduction to Entrepreneurship Quiz20мин
2 ч. на завершение
Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
2 ч. на завершение
7 видео ((всего 91 мин.)), 2 материалов для самостоятельного изучения, 1 тест
7 видео
2.2 Push and Pull and the Sources of Innovation13мин
2.3 Customers as Sources of Opportunities16мин
2.4 Importance of the Idea (VIDE Model)13мин
2.5 Assessing Opportunities7мин
2.6 The Tournament Approach7мин
(Optional) From Idea to Opportunity: Interview with Amy Errett24мин
2 материала для самостоятельного изучения
PDFs of Lecture Slides10мин
Audio Interviews with Founders of TemperPack and Of Mercer10мин
1 практическое упражнение
Module 2: Opportunity Analysis Quiz20мин
2 ч. на завершение
Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
2 ч. на завершение
8 видео ((всего 107 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
3.2 Understanding User Needs26мин
3.3 Competitive Analysis9мин
3.4 Generating Ideas with Individuals and Groups4мин
3.5 Planning: Assumptions11мин
3.6 Planning: Discovery Driven Planning17мин
3.7 Planning: Discovery Driven Planning Worksheet8мин
(Optional) Talent Management and Development: Interview with Jackie Reses15мин
2 материала для самостоятельного изучения
PDFs of Lecture Slides and Better Desk Spreadsheet10мин
Audio Interview with Founders of Minibar and Relay Rides10мин
1 практическое упражнение
Module 3: Markets, Need Finding and Plannning Quiz20мин
2 ч. на завершение
Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
2 ч. на завершение
8 видео ((всего 97 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
4.2 Testing your Idea: Customer Interviews9мин
4.3 Testing your Idea: Surveys17мин
4.4 Creating a Prototype: Physical Goods19мин
4.5 Creating a Prototype: Software17мин
4.6 Creating a Prototype: Services4мин
4.7 Summary and What's Ahead1мин
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20мин
2 материала для самостоятельного изучения
PDF's of Lecture Slides10мин
Audio Interview with Founders of Caviar10мин
1 практическое упражнение
Module 4: Pitching, Testing and Prototype Quiz20мин
Рецензии
Лучшие отзывы о курсе ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
от партнера AGMay 4, 2017
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
от партнера GGDec 3, 2018
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
от партнера CPOct 24, 2018
The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.
от партнера SKDec 27, 2019
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
Специализация Предпринимательство: общие сведения
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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