About this course: How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

Created by: University of Pennsylvania

Taught by: Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Taught by: Laura Huang, Assistant Professor
Management
Taught by: Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
The Wharton School
Taught by: Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor
Assistant Professor of Management- Wharton School
Taught by: David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Taught by: Kartik Hosanagar, Professor
Wharton School
Taught by: David Hsu, Richard A. Sapp Professor of Management
The Wharton School

Basic Info	Course 1 of 5 in the Entrepreneurship Specialization.
Commitment	4 weeks of study, 1-2 hours/week
Language	English, Subtitles: Vietnamese, Arabic
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.8 stars Average User Rating 4.8See what learners said

Syllabus

WEEK 1

Introduction and Course Materials

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions i...

3 videos

Module 1: Introduction to Entrepreneurship

This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key ...

9 videos, 2 readings

Graded: Module 1: Introduction to Entrepreneurship Quiz

WEEK 2

Module 2: Opportunity Analysis

In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating p...

7 videos, 2 readings

Graded: Module 2: Opportunity Analysis Quiz

WEEK 3

Module 3: Markets, Need-Finding and Planning

This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well a...

8 videos, 2 readings

Graded: Module 3: Markets, Need Finding and Plannning Quiz

WEEK 4

Module 4: Pitching, Testing, and Prototyping

In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods...

7 videos, 2 readings

Graded: Module 4: Pitching, Testing and Prototype Quiz

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available

Ratings and Reviews

Rated 4.8 out of 5 of 839 ratings

This course was so helpful to me in terms of looking for opportunities and how to make a plan and strategy to develop my idea.

One of the high grade, informative and interactive online course on entrepreneurship. The knowledge acquired is definitely worth the time and effort.

Content is too rich to learn key aspects of Entrepreneurship but while accessing lecture videos the motion of the picture gets stuck and only allow audio to run. All in all every thing is perfect only just one request of smoother video streaming without interruption.. Really thanks all Faculty member to teach us key aspects of Entrepreneurship and showing us the area where we do mistakes.

i like the course very much, it offers good analysis for finding an oppertunity for startups .

Share

Entrepreneurship 1: Developing the Opportunity

Entrepreneurship 1: Developing the Opportunity

Entrepreneurship 1: Developing the Opportunity