Специализация Entrepreneurship

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Специализация Entrepreneurship

Turn Your Idea into a Funded Business. Develop, launch, fund and grow your own business

Об этой специализации

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

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5 courses

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Курсы
Beginner Specialization.
No prior experience required.
  1. 1-Й КУРС

    Entrepreneurship 1: Developing the Opportunity

    Предстоящая сессия: апр 3–май 8.
    Выполнение
    Продолжительность курса - 4 недели, 1-2 часа в неделю.
    Субтитры
    English

    О курсе

    How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
  2. 2-Й КУРС

    Предпринимательство 2. Запуск стартапа.

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 недели обучения, 1-3 часа в неделю
    Субтитры
    English

    О курсе

    Когда у вас есть прототип и четкое видение перспективы, вам нужно узнать, как создать возобновляемую и масштабируемую бизнес-модель. Предоставляя вам всеобъемлющий обзор основных составляющих запуска стартапа, курс "Предпринимательство 2: Запуск стартапа" предлагает реальные практические знания о подходе, о необходимом минимуме, о том, когда следует развернуться, а когда - покинуть основную работу, об искусстве продвижения, о построении и руководстве командой, о распределении капитала, создании внешней команды, совещаниях членов совета, профессиональных сервисах и бизнес-стратегии. В конце этого курса вы сможете создать стратегию для запуска, знать, каких сотрудников необходимо нанять и как ими руководить, чтобы добиться наиболее значимых результатов, и о том, какие юридические аспекты существуют. Вы также будете готовы к курсу "Предпринимательство 3: Развитие стратегии".
  3. 3-Й КУРС

    Entrepreneurship 3: Growth Strategies

    Предстоящая сессия: апр 3–май 8.
    Выполнение
    Продолжительность курса - 4 недели, 1-2 часа в неделю.
    Субтитры
    English

    О курсе

    Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
  4. 4-Й КУРС

    Entrepreneurship 4: Financing and Profitability

    Текущая сессия: мар 27–май 1.
    Выполнение
    Продолжительность курса - 4 недели, 1-2 часа в неделю.
    Субтитры
    English

    О курсе

    Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
  5. 5-Й КУРС

    Wharton Entrepreneurship Capstone

    Предстоящая сессия: апр 3–май 15.
    Субтитры
    English

    О дипломном проекте

    In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.

Авторы

  • Пенсильванский университет

    The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

    The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

  • Kartik Hosanagar

    Kartik Hosanagar

    Professor
  • Ethan Mollick

    Ethan Mollick

    Edward B. and Shirley R. Shils Assistant Professor
  • Laura Huang

    Laura Huang

    Assistant Professor
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • Karl  T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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