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Специализация

Курс 2 из 5 в программе

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Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский

Приобретаемые навыки

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
Специализация

Курс 2 из 5 в программе

100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Часов на завершение

Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
1 ч. на завершение

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job....
Reading
8 видео ((всего 58 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video8 видео
1.1 The Lean Approach5мин
1.2 MVP: Minimum Viable Product4мин
1.3 The Lean Approach: Hypotheses and Preliminary Experiments4мин
1.4 The Pivot3мин
1.5 Taking the Leap: Quitting Your Day Job5мин
1.6 The Art of the Pitch6мин
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27мин
Reading1 материал для самостоятельного изучения
Module 1 PDFs of Lecture Slides10мин
Quiz1 практическое упражнение
Module 1 Quiz: Products, Pitches and Pivots20мин
Неделя
2
Часов на завершение
2 ч. на завершение

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation....
Reading
7 видео ((всего 85 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video7 видео
2.1 The Role of Early Hires8мин
2.2 Goals and Motivations13мин
2.3 Founder's Agreements14мин
2.4 Hiring Key Management3мин
2.5 Finding Technical Resources7мин
2.6 Allocating Equity Among Team Members25мин
Reading1 материал для самостоятельного изучения
Module 2 PDFs of Lecture Slides10мин
Quiz1 практическое упражнение
Module 2 Quiz: Building the Founding Team20мин
Неделя
3
Часов на завершение
1 ч. на завершение

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors....
Reading
5 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video5 видео
3.1 Mentors, Advisors and Advisory Boards4мин
3.2 Professional Services: Lawyers and Accountants5мин
3.3 Intellectual Property Overview14мин
3.4 Summary - Legal Forms of the Enterprise9мин
Reading1 материал для самостоятельного изучения
Module 3 PDFs of Lecture Slides10мин
Quiz1 практическое упражнение
Module 3 Quiz: Creating Networks20мин
Неделя
4
Часов на завершение
2 ч. на завершение

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success. ...
Reading
7 видео ((всего 106 мин.)), 2 материалов для самостоятельного изучения, 1 тест
Video7 видео
4.1 About Us - Authenticity and Personality18мин
4.2 Bias and Meritocracy in Entrepreneurship7мин
4.3 Incubators and Accelerators4мин
4.4 Entrepreneurial Strategy23мин
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30мин
Reading2 материала для самостоятельного изучения
(Optional) Audio Interview with Big Ass Fans10мин
Module 4 PDFs of Lecture Slides10мин
Quiz1 практическое упражнение
Module 4 Quiz: Branding and the Entrepreneurial System20мин
4.8
Рецензии: 127Chevron Right
Формирование карьерного пути

83%

начал новую карьеру, пройдя эти курсы
Карьерные преимущества

82%

получил значимые преимущества в карьере благодаря этому курсу
Продвижение по карьерной лестнице

43%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

автор: NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

Преподавателя

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

О University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

О специализации ''Entrepreneurship'

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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