Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
автор: titus l•
Feb 20, 2016
It is however a real eye opener to see the applications of customer analytics. However, I do wish there was more time to understand the statistics and the math behind the modelling. This course tells you the potential, but doesn't delve into the treatment of data. Also there is insufficient case studies and practice questions unlike the operations analytics module so it was difficult to get a handle of concepts without application.
автор: Alex S•
Feb 25, 2017
Unlike the other three business analytics courses I completed, I thought this one was light on content, and lacking adequate coverage of concrete tools (formulas, software programs, etc.). In addition, the quiz questions for weeks 4 and 5 seemed to come out of left field, as if they had been prepared for a longer, more comprehensive course; not based on the small amount of material presented.
автор: Micah R•
Oct 31, 2015
Material is too introductory, barely skims the surface. It fails to dive into fundamental concepts beyond mere definitions, and the accompanying examples get bogged down in irrelevant details. The last section dealing with Application with Prof Bradlow is the only one that had some value, presenting a broad array of topics in an organized, simplified yet well-rounded manner.
автор: Lukas F•
May 19, 2017
This course gives you an overview of customer analytics on a very basic level, however, sometimes too basic, even on a highschool niveau. For a paid service I expect the text to be tipo-free and the questions unambiguous. Some of the answers only consider the information just given in the video but not the big picture, therefore, they simply wrong.
May 23, 2016
For the price paid I would expect something more... It gives you an idea and show you examples. Good background course in order to show your interest in the subject. It could have been organized in a different way in order to make tinteractive and
автор: Varun R•
Feb 17, 2017
Some really good weeks (Predictive Analytics and Case Studies) and some really bad weeks (Descriptive Analytics - surveys is not Descriptive Analytics and Prescriptive Analytics - which talks of marginal economics more than Analytics)
автор: Benjamin B•
Nov 05, 2015
This course doesn't go enough in detail concerning the different customer analytics methods. The last part on applications focuses too much on what was going on in marketing in the past and doesn't address digital marketing enough.
автор: Zivile M•
Jan 29, 2016
The scope of the course is extremely limited. One could sit down and watch all 5 weeks' worth of lectures in one go. I would expect a lot more depth from something that is called a course. This is one good lecture at best.
автор: Grant I•
May 02, 2017
The course provided some useful insights into methods of statistically measuring customer value, however, they only provide you with the spreadsheets to input data without really ensuring you understand the und
автор: Eva M•
Mar 05, 2020
The level of questions on the quizzes week 3-5 does not match the level of the lectures and the "reading material" are just slides. Please provide additional reading materials, the videos are not enough.
автор: Kayundria H W•
Dec 04, 2015
The quiz questions are confusing and ambiguous.
The lectures are dry and static. Some video backgrounds are distracting (people traversing hallways and stairs).
Uninspiring to engage. Dated production.
автор: Matt S•
May 25, 2016
It's not that it's bad – the sections with Peter Fader are interesting and the supplementary reading is interesting – but the level is very introductory and the content is uneven in quality.
автор: Adrienne A•
Nov 12, 2016
Week 5 with Professor Bradlow is fantastic! More real-world examples and sample data sets to actually experiment with the concepts covered in this class would be welcome enhancements.
автор: Perry P•
Oct 10, 2015
Its honestly just a primer i learned no statistical modelling or how to program or how to obtain such data (data mine?).
I guess for a primer its good but application wise is meh
автор: James S•
Nov 01, 2015
Although the content was very interesting and the basic concepts were good to know, the student doesn't ultimately gain any tools that they use upon exit of the course.
Sep 03, 2018
Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.
автор: Katelyn J•
Oct 09, 2015
Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.
автор: Kaela W G•
Nov 12, 2015
Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.
автор: Anil K•
Jan 13, 2016
I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.
автор: Pedro M•
Jun 18, 2016
Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...
автор: Prateek S•
Oct 22, 2016
Not helpful just provides only some basic insights. Not expected such type of course content, it could be more enriched in the course content.
автор: Shikhar V•
Dec 09, 2015
Wasn't practical and I couldn't take away many learnings from this course. Would have liked some hands on real world problems to work on.
автор: Mengya Z•
Feb 19, 2018
Too high level and there's no detail tools and exercise for analytics. I felt I didn't learn much after this course. Quite disappointed.
автор: Lauri S•
Apr 10, 2016
While these courses have interesting subjects, the content is very light, requires little effort and hence results in little learning.
автор: sebastien k•
Sep 26, 2017
Good introduction to get an helicopter view on the topic.
Lacking of hands on exercises and explanation of more advanced concepts.