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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 6,110
Рецензии: 1,751

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

AG

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

201–225 из 1,750 отзывов о курсе Маркетинговая аналитика

автор: Karina G C

18 мая 2022 г.

Me gusto la manera como relaciona los temas del curso con la vida diaria, necesariamente se necesita saber y aprender muchos datos para poder enfrentarnos en temas de Negocios, y vaya que si lo aprendi de aqui !

Gracias !!

автор: Aurelia R D

2 авг. 2020 г.

Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!

автор: Bagas C N

5 июля 2020 г.

It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.

автор: cindy b

1 июня 2020 г.

Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.

автор: Arpit S

28 авг. 2020 г.

Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.

автор: Maxim K

6 июля 2016 г.

Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!

автор: Apurv A

29 апр. 2020 г.

I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts

автор: Maleah M

3 апр. 2019 г.

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

автор: SOUMYA S

25 апр. 2020 г.

It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.

автор: Stuti S

29 мая 2020 г.

It was the best experience of studying online. learning about Marketing Analytics was beneficial.

I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.

автор: dio H

27 авг. 2020 г.

This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b

автор: Khushi T

1 мая 2020 г.

A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.

автор: ATSAWADET R

14 мая 2020 г.

It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.

автор: Charchit S

17 апр. 2020 г.

Hi Team Coursera!

This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.

Thanks,

Charchit

автор: Sandeep K

29 апр. 2020 г.

Good course for beginners and nice way to explain the fundamentals by Mentor.

Thanks to team cursera for their valuable inputs.

Big thanks for our mentor as their videos helps me catalyst in learning new concepts.

автор: Shashank B

26 июля 2020 г.

Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera

автор: yepin S

30 дек. 2020 г.

This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.

I really like this professor, he made it easy to understand every single difficult points.

That's really awesome!

автор: Krishnamurthy S

14 мая 2020 г.

A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.

автор: Mehdi A

26 дек. 2020 г.

that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.

автор: Hitesh G

10 апр. 2020 г.

This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.

автор: TEJAS P

12 мая 2020 г.

Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.

автор: Chandra M

20 дек. 2017 г.

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

автор: Aizat B M J

17 июня 2020 г.

A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.

автор: Akshat A

15 апр. 2020 г.

The course is very good, help me understand many new things.

Raj sir is fantastic and explained the things smoothly with very good examples

thank you so much for giving me this opportunity to learn from you.