Chevron Left
Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,933
Рецензии: 1,702

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1576–1600 из 1,697 отзывов о курсе Маркетинговая аналитика

автор: Aditi S

10 мая 2020 г.

Awesome loved it!

автор: Jorge P

4 янв. 2017 г.

Excellent teacher

автор: Gokul R

29 авг. 2020 г.

It's really good

автор: SAIF E

30 мая 2020 г.

very good couese

автор: Geraldine

2 мая 2020 г.


автор: Phitcha P

1 мая 2020 г.


автор: Joram W

12 нояб. 2020 г.

amazing course

автор: Anjali

8 окт. 2020 г.

It was amazing

автор: Muhammad F

20 мая 2020 г.

Squash time :D

автор: Cyril K

4 янв. 2021 г.


автор: Siddhant B

21 апр. 2020 г.


автор: Luis H M R S

27 авг. 2018 г.

Good Course.

автор: Snehil P

25 авг. 2020 г.

good course

автор: Somesh M

15 июля 2020 г.


автор: Ammar A

4 июля 2020 г.

thank you



автор: sourabh

18 июня 2020 г.

Nice course

автор: suraj

3 мая 2020 г.

good course

автор: Mohamed I

8 сент. 2021 г.

It is good

автор: Uyen H

22 мая 2020 г.

I like it!

автор: 肖夏

1 мая 2020 г.


автор: robinmourik

21 нояб. 2019 г.

good one

автор: Francisco A M M

12 нояб. 2020 г.


автор: abhinav p

12 дек. 2020 г.


автор: JODY T

7 июля 2020 г.


автор: Hasib U

15 июня 2020 г.