Об этом курсе: Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.
Автор: Калифорнийский институт искусств
Преподаватели: Anther Kiley, Faculty, Program in Graphic Design
School of Art
| Основные сведения | Course 2 of 5 in the Graphic Design Specialization |
| Уровень | Beginner |
| Выполнение | 4 weeks of study, 1-3 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design.
We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
6 видео, 5 материалов для самостоятельного изучения, 1 practice quiz
- Видео: Course Welcome
- 읽기 자료: About this Course
- 읽기 자료: About the Assignments
- 읽기 자료: Course Tools
- 읽기 자료: Additional Resources
- Видео: Font versus Typeface
- 읽기 자료: Reviewing key terms
- 연습 문제: Type Terms
- Видео: Stroke and Proportion
- Видео: Type Anatomy
- Видео: Measuring Type
- Видео: Choosing a Typeface
Оцениваемый: Describing Type
НЕДЕЛЯ 2
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we
will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend
your exploration through some independent research into a typeface of your choosing.
7 видео
- Видео: Typefaces and their Stories
- Видео: Bembo: Humanist Letters
- Видео: Didot: Enlightened Refinement
- Видео: Clarendon: Type for the Masses
- Видео: Futura: the Typographic Avant-Garde
- Видео: Helvetica: International Modern
- Видео: Scala Sans: Typographic Remix
Оцениваемый: Research a Typeface
НЕДЕЛЯ 3
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end
of the week.
6 видео
- Видео: Working with Type
- Видео: Typographic Space
- Видео: Page Space
- Видео: The Grid
- Видео: Creating Hierarchy
- Видео: Typographic Conventions
Оцениваемый: Typeset Your Research
НЕДЕЛЯ 4
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices
to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the
design of a full-scale typographic poster.
4 видео, 1 материал для самостоятельного изучения
- Видео: Making Meaningful Type
- Видео: Typesetting with Expression
- Видео: Beyond Typesetting
- Видео: The Typographic Poster
- 읽기 자료: Course Credits
Оцениваемый: Design a Typographic Poster
Часто задаваемые вопросы
Как это работает
수업 활동
각 강좌는 대화형 교과서 형식으로 이루어지며, 사전 녹화된 비디오, 테스트, 프로젝트를 포함합니다.
동료로부터의 도움
수천 명의 다른 동료 학습자와 함께 논의하고, 강좌 자료에 대하여 토론하고, 개념 습득을 위해 서로 도움을 받으십시오.
수료증
귀하의 성과를 공식적으로 인정받아 친구, 동료, 회사에 성과를 공유해 보세요.
Авторы
Калифорнийский институт искусств
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Стоимость
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| Получить доступ к материалам курса | Доступен |
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| Получить итоговую оценку | Доступен |
| Earn a shareable Course Certificate | Доступен |
Рейтинги и отзывы
please update the videos as soon as possible because found in this course and other courses that the videos were recorded in 2013-2014 and the quality some times is horrible and maybe to improve sound quality as well.
Thanks
The scaffolding of the assignments was really elegant and this class presented a lot of information in engaging videos.
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A really useful course in learning about the basics of typefaces and typography. I was able to learn that Typography is what conveys the meaning in various designs compared to the other forms like colors and shapes. Also learning about the history of various typefaces and designers enabled a curiosity in me to learn more about the history of some of typefaces that i use often.