Об этом курсе
4.8
1,946 ratings
419 reviews
Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the 
rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating 
in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other 
page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 8 ч. на завершение
Comment Dots

English

Субтитры: English

Чему вы научитесь

  • Check
    Conduct a peer-reviewed typesetting exercise
  • Check
    Design of a full-scale typographic poster
  • Check
    Explore how typefaces tell stories and understand the historic evolution
  • Check
    Review the terminology and measuring system used to describe type

Приобретаемые навыки

HistoryGraphicsCreativityAdobe Indesign
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 8 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Week 1: Talking Type

This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. 
We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz....
Reading
6 видео (всего 21 мин.), 5 материалов для самостоятельного изучения, 2 тестов
Video6 видео
Font versus Typeface4мин
Stroke and Proportion4мин
Type Anatomy2мин
Measuring Type3мин
Choosing a Typeface4мин
Reading5 материала для самостоятельного изучения
About this Course5мин
About the Assignments5мин
Course Tools5мин
Additional Resources10мин
Reviewing key terms5мин
Quiz2 практического упражнения
Type Terms12мин
Describing Type20мин

2

Раздел
Clock
2 ч. на завершение

Week 2: Typefaces and their Stories

This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we 
will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend 
your exploration through some independent research into a typeface of your choosing....
Reading
7 видео (всего 26 мин.), 1 тест
Video7 видео
Bembo: Humanist Letters3мин
Didot: Enlightened Refinement3мин
Clarendon: Type for the Masses3мин
Futura: the Typographic Avant-Garde4мин
Helvetica: International Modern3мин
Scala Sans: Typographic Remix3мин

3

Раздел
Clock
2 ч. на завершение

Week 3: Putting Type to Work

This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end 
of the week....
Reading
6 видео (всего 26 мин.), 1 тест
Video6 видео
Typographic Space5мин
Page Space5мин
The Grid4мин
Creating Hierarchy3мин
Typographic Conventions5мин

4

Раздел
Clock
2 ч. на завершение

Week 4: Making Meaningful Type

In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices
 to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the 
design of a full-scale typographic poster....
Reading
4 видео (всего 17 мин.), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Typesetting with Expression5мин
Beyond Typesetting4мин
The Typographic Poster4мин
Reading1 материал для самостоятельного изучения
Course Credits2мин
4.8
Direction Signs

29%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: JCJul 29th 2018

Loved that the main typeface study was carried out throughout this course. Loved beginning with the writing assignment and then evolving into a full on typographic poster. Very fun and informative

автор: HYAug 24th 2016

This course was even better than the previous course of the specialization. It explains historical, technical part of the typography and assignments were very well related. Well designed course.

Преподаватель

Anther Kiley

Faculty, Program in Graphic Design
School of Art

О California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

О специализации ''Graphic Design'

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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