Introduction to Typography

4.8
1,862 ratings
402 reviews

Course 2 of 5 in the Graphic Design Specialization

Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the 
rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating 
in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other 
page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.
Globe

Только онлайн-курс

Начните сейчас и учитесь по собственному графику.
Beginner Level

Начальный уровень

Clock

Прибл. 8 ч. на завершение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week
Comment Dots

English

Субтитры: English

Чему вы научитесь

  • Check
    Conduct a peer-reviewed typesetting exercise
  • Check
    Design of a full-scale typographic poster
  • Check
    Explore how typefaces tell stories and understand the historic evolution
  • Check
    Review the terminology and measuring system used to describe type

Приобретаемые навыки

Adobe IndesignCreativityPoster DesignLayout Design
Globe

Только онлайн-курс

Начните сейчас и учитесь по собственному графику.
Beginner Level

Начальный уровень

Clock

Прибл. 8 ч. на завершение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week
Comment Dots

English

Субтитры: English

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Week 1: Talking Type

This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. 
We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz....
Reading
6 videos (Total 21 min), 5 readings, 2 quizzes
Video6 videos
Font versus Typeface4m
Stroke and Proportion4m
Type Anatomy2m
Measuring Type3m
Choosing a Typeface4m
Reading5 readings
About this Course5m
About the Assignments5m
Course Tools5m
Additional Resources10m
Reviewing key terms5m
Quiz2 practice exercises
Type Terms12m
Describing Type20m

2

Section
Clock
2 hours to complete

Week 2: Typefaces and their Stories

This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we 
will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend 
your exploration through some independent research into a typeface of your choosing....
Reading
7 videos (Total 26 min), 1 quiz
Video7 videos
Bembo: Humanist Letters3m
Didot: Enlightened Refinement3m
Clarendon: Type for the Masses3m
Futura: the Typographic Avant-Garde4m
Helvetica: International Modern3m
Scala Sans: Typographic Remix3m

3

Section
Clock
2 hours to complete

Week 3: Putting Type to Work

This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end 
of the week....
Reading
6 videos (Total 26 min), 1 quiz
Video6 videos
Typographic Space5m
Page Space5m
The Grid4m
Creating Hierarchy3m
Typographic Conventions5m

4

Section
Clock
2 hours to complete

Week 4: Making Meaningful Type

In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices
 to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the 
design of a full-scale typographic poster....
Reading
4 videos (Total 17 min), 1 reading, 1 quiz
Video4 videos
Typesetting with Expression5m
Beyond Typesetting4m
The Typographic Poster4m
Reading1 readings
Course Credits2m
4.8
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Briefcase

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Top Reviews

By LSApr 7th 2016

Very organized and detailed about the basic, history, characteristics of typography.\n\nI really enjoyed it and wish there were other courses by the same lecturer.\n\nThanks for the great course!!

By LBApr 8th 2016

Plenty of information on various aspects of typography presented in detail and in a comrehensive manner, as well as engaging exercises really boost your knowledge and broaden your design horizons!

Instructor

Avatar

Anther Kiley

Faculty, Program in Graphic Design

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

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