Этот курс входит в специализацию ''Специализация Graphic Design'
Introduction to Typography
от партнера
Об этом курсе
4.8
Оценки: 2,070
Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the
rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type.
Informative lectures will be complemented by a series of three peer-assessed assignments, culminating
in an opportunity to design a full-scale typographic poster.
Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other
page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.
Чему вы научитесь
- Conduct a peer-reviewed typesetting exercise
- Design of a full-scale typographic poster
- Explore how typefaces tell stories and understand the historic evolution
- Review the terminology and measuring system used to describe type
Приобретаемые навыки
Adobe IndesignHistoryCreativityGraphics
Программа курса: что вы изучите
Week
1Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design.
We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
6 видео (всего 21 мин.), 5 материалов для самостоятельного изучения, 2 тестов
6 видео
Course Welcome2мин
Font versus Typeface4мин
Stroke and Proportion4мин
Type Anatomy2мин
Measuring Type3мин
Choosing a Typeface4мин
5 материала для самостоятельного изучения
About this Course5мин
About the Assignments5мин
Course Tools5мин
Additional Resources10мин
Reviewing key terms5мин
2 практического упражнения
Type Terms12мин
Describing Type20мин
Week
2Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we
will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend
your exploration through some independent research into a typeface of your choosing.
7 видео (всего 26 мин.), 1 тест
7 видео
Bembo: Humanist Letters3мин
Didot: Enlightened Refinement3мин
Clarendon: Type for the Masses3мин
Futura: the Typographic Avant-Garde4мин
Helvetica: International Modern3мин
Scala Sans: Typographic Remix3мин
Week
3Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end
of the week.
6 видео (всего 26 мин.), 1 тест
6 видео
Typographic Space5мин
Page Space5мин
The Grid4мин
Creating Hierarchy3мин
Typographic Conventions5мин
Week
4Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices
to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the
design of a full-scale typographic poster.
4 видео (всего 17 мин.), 1 материал для самостоятельного изучения, 1 тест
4 видео
Typesetting with Expression5мин
Beyond Typesetting4мин
The Typographic Poster4мин
1 материал для самостоятельного изучения
Course Credits2мин
4.8
29%
83%
Лучшие рецензии
автор: JC•Jul 29th 2018
Loved that the main typeface study was carried out throughout this course. Loved beginning with the writing assignment and then evolving into a full on typographic poster. Very fun and informative
автор: HY•Aug 24th 2016
This course was even better than the previous course of the specialization. It explains historical, technical part of the typography and assignments were very well related. Well designed course.
Преподаватель
Anther Kiley
Faculty, Program in Graphic DesignSchool of Art
О California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
О специализации ''Graphic Design'
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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