Об этом курсе: This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Автор: California Institute of the Arts
Преподаватели: Michael Worthington, Faculty, Program in Graphic Design
School of Art
| Основные сведения | Курс 5 из 5 — Graphic Design Specialization |
| Уровень | Учащийся среднего уровня |
| Выполнение | 6 weeks of study, 3-5 hours per week |
| Язык | English |
| Требования к аппаратным средствам | Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) and a desktop or laptop computer. |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 видео, 6 материала для самостоятельного изучения
- Reading: About the Capstone
- Reading: What you need to take this course
- Reading: What is a Brand Development Guide?
- Reading: Setting up your project
- Discussion Prompt: Introductions First
- Reading: Introduction to Week 1
- Видео: Overview of Project
- Видео: Invent Your Client
- Видео: Fake Your History
- Видео: Unpack your adjectives...
- Видео: The Name Game
- Reading: Recommendations for peer review (Week 1)
- 同学互评: Invent Your Client
НЕДЕЛЯ 2
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 видео, 2 материала для самостоятельного изучения
- Reading: Introduction to Week 2
- Видео: Developing Your Identity Manual
- Reading: Recommendations for peer review (Week 2)
- 同学互评: Make Your Fake
НЕДЕЛЯ 3
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 видео, 1 материала для самостоятельного изучения
- Reading: Introduction to Week 3
- Видео: Typographic Skeletons
- Видео: Customizing Letters
- Видео: Variations and Refinement
- 同学互评: Brand Your Brand
НЕДЕЛЯ 4
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 видео, 1 материала для самостоятельного изучения
- Discussion Prompt: Checking In
- Reading: Introduction to Week 4
- Видео: Adding a Mark/Icon
- Видео: Adding a Secondary Typeface
- Видео: Adding Imagery
- Видео: Adding a Secret Ingredient
- 同学互评: Expand Your Brand
НЕДЕЛЯ 5
Application: Apply Your Brand
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
1 видео, 1 материала для самостоятельного изучения
- Reading: Introduction to Week 5
- 同学互评: Apply Your Brand
НЕДЕЛЯ 6
Publication: Display Your Brand
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
1 видео, 1 материала для самостоятельного изучения
- Reading: Introduction to Week 6
Оцениваемый: Display Your Brand
НЕДЕЛЯ 7
Final Review
We will be wrapping things up this week and reviewing our peers' work.
1 материала для самостоятельного изучения
- Reading: Introduction to Week 7
Часто задаваемые вопросы
Как это работает
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Авторы
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Стоимость
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
| Получить доступ к оцениваемым материалам курса | Доступен |
| Получить итоговую оценку | Доступен |
| Получите сертификат о прохождении курса, ссылкой на который можно делиться с другими людьми | Доступен |
Рейтинги и отзывы
I highly recommend this last course of graphic design specialization. It gives you the experience of the whole process of development with a great guide and advice. I really enjoy it. So grateful! Thank you.
A A+ course. You can put in practice everything that you learned in past classes
A really nice way to wrap up this specialisation - by showcasing just about everything you've learnt throughout the other four courses. Everything is easy to follow, as well as understand. It shows the step-by-step process to achieving something amazing at the end - with some options for your own ideas and additions :)
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2018 Все права защищены.
Highly useful in translating what the student has learned in the previous four courses into a project that can be showcased for portfolio purposes. The peer review part is always really helpful in shaping the look and feel presented as the final assignment.