About this course: This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Created by: California Institute of the Arts
Taught by: Michael Worthington, Faculty, Program in Graphic Design
School of Art
| Basic Info |
Course 5 of 5 in the
Graphic Design Specialization.
|
| Commitment | 6 weeks of study, 3-5 hours per week |
| Language | English |
| Hardware Req | Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) and a desktop or laptop computer. |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 videos, 6 readings
WEEK 2
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 videos, 2 readings
WEEK 3
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 videos, 1 reading
WEEK 4
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 videos, 1 reading
WEEK 5
Application: Apply Your Brand
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
1 video, 1 reading
WEEK 6
Publication: Display Your Brand
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
1 video, 1 reading
Graded: Display Your Brand
WEEK 7
Final Review
We will be wrapping things up this week and reviewing our peers' work.
1 reading
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
This course is a must for all designers
I like the way it is presented, videos and text that leads you to develop a comprehensive brand guide that we can have as an example for our future job. I like the fact that I can see the process of all the rest of the course members. I would like though a bit more feedback from a menthor.. I was stuck with one section and I could have used some help.
This was a fantastic capstone. I learned more during this course than the other four combined! The key to success is to make sure you finish each week's work on time (it can be easy to get behind since you only receive peer review/feedback, and not actual grades). Week 4 is definitely the most time-intensive, and it's nice to be able to use the last week to finesse the project. Overall, it's fantastic!
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Great course! I've enjoyed it a lot.