This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Этот курс входит в специализацию ''Специализация Graphic Design'
Brand New Brand
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Об этом курсе
4.9
Оценки: 299
Чему вы научитесь
Apply brand design that showcases a company's identity
Compose mood boards to show a brand's look and feel
Create a brand's logo, typeface, and color palette
Develop brand naming ideas
Приобретаемые навыки
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
Программа курса: что вы изучите
Неделя
1Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 видео ((всего 25 мин.)), 6 материалов для самостоятельного изучения, 1 тест
6 видео
Course Welcome3мин
Overview of Project5мин
Invent Your Client2мин
Fake Your History2мин
Unpack your adjectives...3мин
The Name Game7мин
6 материала для самостоятельного изучения
About the Capstone3мин
What you need to take this course3мин
What is a Brand Development Guide?3мин
Setting up your project6мин
Introduction to Week 11мин
Recommendations for peer review (Week 1)6мин
Неделя
2Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 видео ((всего 6 мин.)), 2 материалов для самостоятельного изучения, 1 тест
2 материала для самостоятельного изучения
Introduction to Week 21мин
Recommendations for peer review (Week 2)6мин
Неделя
3Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 видео ((всего 18 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Typographic Skeletons5мин
Customizing Letters4мин
Variations and Refinement3мин
1 материал для самостоятельного изучения
Introduction to Week 31мин
Неделя
4Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 видео ((всего 17 мин.)), 1 материал для самостоятельного изучения, 1 тест
5 видео
Adding Color3мин
Adding a Mark/Icon5мин
Adding a Secondary Typeface2мин
Adding Imagery2мин
Adding a Secret Ingredient2мин
1 материал для самостоятельного изучения
Introduction to Week 41мин
4.9
Рецензии: 9582%
начал новую карьеру, пройдя эти курсы
58%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
автор: JL•Feb 24th 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
автор: EI•Sep 29th 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
Преподаватель
Michael Worthington
Faculty, Program in Graphic DesignSchool of Art
О California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
О специализации ''Graphic Design'
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
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