Об этом курсе
4.9
250 ratings
83 reviews
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours per week

Прибл. 13 ч. на завершение
Comment Dots

English

Субтитры: English

Чему вы научитесь

  • Check
    Apply brand design that showcases a company's identity
  • Check
    Compose mood boards to show a brand's look and feel
  • Check
    Create a brand's logo, typeface, and color palette
  • Check
    Develop brand naming ideas

Приобретаемые навыки

GraphicsAdobe IndesignColor TheoryAdobe Photoshop
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours per week

Прибл. 13 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
4 ч. на завершение

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
Reading
6 видео (всего 25 мин.), 6 материалов для самостоятельного изучения, 1 тест
Video6 видео
Overview of Project5мин
Invent Your Client2мин
Fake Your History2мин
Unpack your adjectives...3мин
The Name Game7мин
Reading6 материала для самостоятельного изучения
About the Capstone3мин
What you need to take this course3мин
What is a Brand Development Guide?3мин
Setting up your project6мин
Introduction to Week 11мин
Recommendations for peer review (Week 1)6мин

2

Раздел
Clock
3 ч. на завершение

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
Reading
2 видео (всего 6 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video2 видео
Developing Your Identity Manual1мин
Reading2 материала для самостоятельного изучения
Introduction to Week 21мин
Recommendations for peer review (Week 2)6мин

3

Раздел
Clock
4 ч. на завершение

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
Reading
4 видео (всего 18 мин.), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Typographic Skeletons5мин
Customizing Letters4мин
Variations and Refinement3мин
Reading1 материал для самостоятельного изучения
Introduction to Week 31мин

4

Раздел
Clock
4 ч. на завершение

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
Reading
5 видео (всего 17 мин.), 1 материал для самостоятельного изучения, 1 тест
Video5 видео
Adding a Mark/Icon5мин
Adding a Secondary Typeface2мин
Adding Imagery2мин
Adding a Secret Ingredient2мин
Reading1 материал для самостоятельного изучения
Introduction to Week 41мин
4.9
Direction Signs

82%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

автор: EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

Преподаватель

Michael Worthington

Faculty, Program in Graphic Design
School of Art

О California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

О специализации ''Graphic Design'

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

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