Об этом курсе: This condensed survey course focuses on four key periods or themes from the history of design. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today. This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.
Автор: California Institute of the Arts
Преподаватели: Louise Sandhaus, Faculty, Program in Graphic Design
School of Art
Преподаватели: Lorraine Wild, Faculty, Program in Graphic Design
School of Art
| Основные сведения | Курс 4 из 5 — Graphic Design Specialization |
| Уровень | Начинающий |
| Выполнение | 4 weeks of study, 2-3 hours/week |
| Язык | English, Субтитры: Serbian |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Early Mass Marketing
This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed.
11 видео, 3 материала для самостоятельного изучения
- Reading: About this course
- Reading: About the assignments
- Видео: Introduction to Early Mass Marketing
- Видео: Form Follows Function
- Видео: A Democratization of Choice
- Видео: A Revival of Styles
- Видео: Style Mash-up
- Видео: An Exaggeration of Type
- Reading: The Designer's Toolbox: Wood Type
- Видео: Branding
- Видео: A Household Name
- Видео: Text and Image
- Видео: "Words doing the work"
Оцениваемый: Week 1 Quiz
Оцениваемый: Connecting the Past to the Present
НЕДЕЛЯ 2
The Bauhaus
This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice.
11 видео, 1 материал для самостоятельного изучения
- Reading: Week 2 Resources
- Видео: Founding the Bauhaus
- Видео: The Foundation Year
- Видео: The Bauhaus and Architecture
- Видео: Klee, Schlemmer & Albers
- Видео: László Moholy-Nagy
- Видео: Herbert Bayer
- Видео: Color & Image
- Видео: Textiles & Ceramics
- Видео: Typography
- Видео: Publications
Оцениваемый: Week 2 Quiz
Оцениваемый: A Designer's Tools, Now and Then
НЕДЕЛЯ 3
Modernism in America
Modernism in mid-century America through the eyes of four key designers.
13 видео, 1 материал для самостоятельного изучения
- Reading: Week 3 Resources
- Видео: The Bauhaus influence
- Видео: A symbolic language
- Видео: Case Study: Scope Magazine
- Видео: Developing corporate identities
- Видео: A new subjectivity
- Видео: Case Study: Fortune Magazine
- Видео: Play and humor
- Видео: Case Study: The Mechanized Mule brochure
- Видео: Duality & Simplicity
- Видео: Case Study: El Producto cigars
- Видео: Rand’s Logo Designs
- Видео: A clear identity
Оцениваемый: Week 3 Quiz
Оцениваемый: Symbolic Forms
НЕДЕЛЯ 4
Graphic Design Radicalism
Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements.
14 видео, 5 материала для самостоятельного изучения
- Reading: Week 4 Resources
- Видео: The objectivity of Swiss Design
- Видео: Incorporating abstraction
- Reading: The Designer's Toolbox: Four-color printing
- Видео: Josef Mueller-Brockmann
- Видео: The Grid
- Видео: Emil Ruder
- Видео: Compositional Strategies
- Видео: The subjectivity of Push Pin
- Видео: Milton Glaser
- Видео: “The South”
- Видео: The Psychedelic Poster and Looking to the Past
- Reading: The Designer's Toolbox: "Psychedelic" Effects
- Видео: The Diggers
- Reading: The Designer's Toolbox: Gestetner Machine
- Видео: Sister Corita’s Aesthetics
- Видео: Sister Corita’s Politics
- Reading: The Designer's Toolbox: Screen printing
Оцениваемый: Week 4 Quiz
Оцениваемый: Graphic Design Subcultures Today
Часто задаваемые вопросы
Как это работает
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
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Авторы
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Стоимость
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Рейтинги и отзывы
I've learned a lot thanks to this course. It is a great part of whole specialization because of the brief introduction to the history. It is very clearly described and inspiring. Actually I would appreciate to continue with my education about history :) So I can just recommend this course.
It gives a quick overview of key milestones in graphic design history through examples. It is very enjoyable and I have learnt to analyse the design thinking behind different work and appreciate design more.
My favourite of the courses in the Graphic Design Specialisation thus far !
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RJ
This has got to be my favorite among the specializations as it provides context for present and future thoughts and movements of design. The instructors were very good and succinct. The movements discussed were very interesting.