Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
Этот курс входит в специализацию ''Специализация Графический дизайн'
Fundamentals of Graphic Design
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Чему вы научитесь
Implement the fundamentals of color: visual, rhythm, and pattern in design
Use scale, weight, direction, texture, and space in a composition
Typeset text and experiment with letter forms
Create your own series of images using different image making techniques
Приобретаемые навыки
CreativityGraphicsDesign TheoryColor Theory
Карьерные результаты учащихся
50%
начал новую карьеру, пройдя эти курсы
44%
получил значимые преимущества в карьере благодаря этому курсу
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Курс 1 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Прибл. 15 часа на выполнение
Английский
Субтитры: Английский, Испанский
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Калифорнийский институт искусств
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Программа курса: что вы изучите
3 ч. на завершение
Week 1: Fundamentals of Imagemaking
This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
3 ч. на завершение
13 видео ((всего 57 мин.)), 7 материалов для самостоятельного изучения, 2 тестов
13 видео
Course Welcome3мин
Introduction to Imagemaking2мин
Denotative Imagemaking 14мин
Denotative Imagemaking 22мин
Techniques of Imagemaking 12мин
Techniques of Imagemaking 22мин
Techniques of Imagemaking 34мин
Process, Generation, Iteration4мин
Imagemaking Demo 1: Printing with an Object8мин
Imagemaking Demo 2: Duct Tape Prints5мин
Imagemaking Demo 3: Improvised "Light Table"4мин
Connotative Imagemaking 15мин
Connotative Imagemaking 24мин
7 материала для самостоятельного изучения
Why study graphic design?6мин
About this course2мин
About the assignments2мин
Course Tools2мин
Forum Guidelines5мин
Requesting Peer Reviews5мин
Academic Integrity2мин
3 ч. на завершение
Week 2: Fundamentals of Typography
This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
3 ч. на завершение
12 видео ((всего 53 мин.))
12 видео
The Anatomy of Letters2мин
Words and Spacing2мин
Type Size: The Point System3мин
Typesetting Text4мин
Typefaces, Fonts and Type Families4мин
Typeface Categories4мин
Denotation in Type6мин
Connotation in Type9мин
Looking at Letterforms4мин
Experimenting with Letterforms5мин
Typographic Composition4мин
1 практическое упражнение
Typography30мин
3 ч. на завершение
Week 3: Fundamentals of Shape and Color
This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
3 ч. на завершение
10 видео ((всего 52 мин.))
10 видео
Graphic Shapes2мин
Visual Contrast5мин
Marks, Icons, and Symbols3мин
Negative/Positive, Figure/Ground8мин
Working with Color5мин
The Color Wheel4мин
Mixing Color: Paint, Print and Screen6мин
Rhythm and Pattern 14мин
Rhythm and Pattern 28мин
1 практическое упражнение
Shape and Color30мин
5 ч. на завершение
Week 4: Fundamentals of Composition
This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
5 ч. на завершение
11 видео ((всего 70 мин.)), 6 материалов для самостоятельного изучения, 3 тестов
11 видео
Principles of Composition7мин
Visual Contrasts6мин
Single Contrasts2мин
Multiple Contrasts9мин
Type Contrasts4мин
Image Contrasts6мин
Composition in a Single Image5мин
Cropping and Hierarchy9мин
Composition in Context14мин
Conclusion1мин
6 материала для самостоятельного изучения
What's next?5мин
About this section3мин
Choosing a design program6мин
Building your portfolio4мин
Design portfolio tips4мин
Writing your artist statement3мин
Рецензии
Лучшие отзывы о курсе FUNDAMENTALS OF GRAPHIC DESIGN
от партнера CSMay 9, 2018
An ok course for beginners. A bit too basic for someone who has already had experience in design, but is great anyway cause it breaks things back down to the simplest parts to help you remember roots.
от партнера GAAug 20, 2018
Very interesting, I liked the format. Easy to follow, nice excercises. It's actually good to cover the basics of design, even if you are not an absolute beginner, and especially if you are self taught
от партнера ARApr 17, 2016
very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.
от партнера ECFeb 1, 2018
Great opportunity to practice. Encouraged to make. First time using vector design program Abode Illustrator. Was hard to listen to all Contrast Section. It would be great if there was more diversity.
от партнера MYNov 14, 2017
first i am very thankful to you to give me this opportunity to understand graphics designing in the real way . its very creative course i really learn a lot from this course . amazing . thanks a lot.
от партнера KKOct 25, 2016
Great class. I really enjoyed all of the assignments. At times, I wish the lectures would have been a little longer so as to include more information / detail. All and all, really enjoyed the course!
от партнера SRJun 22, 2017
Hands on interraction would be nice with course instructor. Everything else including community feedback is great.\n\nAccess or feedback from mentors for graded assignments would make better impact.
от партнера FFNov 30, 2016
I thoroughly enjoyed the course and I definitely recommend it to anyone interested in learning or fine-tuning their understanding of the basics of design.\n\nVery well structured and worth the time!
от партнера DMNov 1, 2016
It's amazing how this course breaks down graphic design to fundamentals that we hardly even think of. It acquaints you with the building blocks, and creates a foundation that'll take you a long way!
от партнера MBNov 9, 2015
Well structure, informative, and very accessible introduction to graphic design. Assignments were achievable and enjoyable, and supported the lesson very well. Great course! I hope you create more!
от партнера SCJan 7, 2016
The fundamentals, like the title says. Very well explaineI wish there was more info on what software to use for the assignments for those of us more used to traditional mediums rather than digital.
от партнера DBJun 7, 2017
this is the great basic course for everyone who interested in design and art because it's the easy way to start. simple video materials and a lot of practice is exactly what I needed.\n\nCool-cool
Специализация Графический дизайн: общие сведения
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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