Об этом курсе

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Начальный уровень

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 7 hours/week...

Английский

Субтитры: Английский

Чему вы научитесь

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

Приобретаемые навыки

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 7 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
3 ч. на завершение

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 видео ((всего 24 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
5 видео
Week 1 outline1мин
The nature of value7мин
What is competitive strategy?9мин
Week 1 - Habit Corner1мин
5 материала для самостоятельного изучения
Become a Global MBA learner1мин
Course overview1мин
Learning activities3мин
Value and opportunity10мин
Key elements of strategy10мин
2 практического упражнения
Recall30мин
Week 1 Quiz
Неделя
2
2 ч. на завершение

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 видео ((всего 20 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
3 видео
Customer analysis and segmentation8мин
Competitor analysis9мин
2 материала для самостоятельного изучения
Conducting customer analysis20мин
Understanding competitor behaviour20мин
2 практического упражнения
Recall15мин
Week 2 quiz
Неделя
3
2 ч. на завершение

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 видео ((всего 19 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
3 видео
Know the forces that drive your industry9мин
Macro-environmental factors7мин
2 материала для самостоятельного изучения
Porter's five (5) forces20мин
Global trends20мин
2 практического упражнения
Recall30мин
Week 3
Неделя
4
3 ч. на завершение

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 видео ((всего 25 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
4 видео
Generic competitive strategies5мин
Differentiation (+ Focus)6мин
Cost Leadership (+ Focus)8мин
3 материала для самостоятельного изучения
Strategic positioning20мин
Differentiation strategies: A case study20мин
Examples of cost leadership20мин
2 практического упражнения
Recall30мин
Week 4
Неделя
5
2 ч. на завершение

Know your organisation

This week, you will learn how to analyse your organisation’s strategic options. You will understand the importance of strategic fit and how to achieve it. You will learn how to assess key capabilities to competitive strategy, and evaluate and choose between strategic options. You will learn about a set of criteria and frameworks, based on the Resource Based View, to evaluate capabilities and strategic options to achieve competitive advantage....
4 видео ((всего 22 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
4 видео
Internal and external fit6мин
The resource-based view on strategy7мин
Option evaluation5мин
3 материала для самостоятельного изучения
A systems thinking approach to strategic fit20мин
VRIO and its application20мин
Evaluating strategic options20мин
2 практического упражнения
Recall30мин
Week 530мин
Неделя
6
3 ч. на завершение

Develop and evaluate your strategic options

This week, you will be introduced to the idea of ambidexterity and the need to set up your strategy to exploit current advantages and opportunities, while simultaneously using your resources & capabilities to form new advantages. This week you will learn how to develop growth strategies for your organisation by thinking about your organisation as a portfolio of businesses. You will learn about analytical frameworks such as the growth share matrix and the Ansoff matrix. You will learn how to come up with new value offerings for your customers by applying blue ocean thinking to create value propositions....
4 видео ((всего 21 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
4 видео
Portfolio analysis / ambidexterity5мин
Creating value through firm growth / The Ansoff matrix5мин
Blue Ocean strategy overview / Value innovation6мин
3 материала для самостоятельного изучения
Ambidexterity and corporate failure20мин
The Ansoff matrix20мин
Blue ocean strategy20мин
2 практического упражнения
Recall30мин
Week 6

Преподаватели

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

О Университет Маккуори

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

О специализации ''Strategising: Management for Global Competitive Advantage'

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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