In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
Этот курс входит в специализацию ''Специализация IBM & Darden Digital Strategy'
от партнера
Специализация IBM & Darden Digital StrategyФонд школы бизнеса Дардена Университета ВирджинииОб этом курсе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 6 в программе
Начальный уровень
Interest or experience in digital strategy or business strategy
Прибл. 5 часов на выполнение
Английский
Субтитры: Английский
Чему вы научитесь
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation
Приобретаемые навыки
- strategy
- Swot Analysis
- Value Proposition
- Competitiveness
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 6 в программе
Начальный уровень
Interest or experience in digital strategy or business strategy
Прибл. 5 часов на выполнение
Английский
Субтитры: Английский
от партнера
Фонд школы бизнеса Дардена Университета Вирджинии
The Darden School Foundation is an independent, nonprofit, tax-exempt corporation that supports the Darden School of Business at The University of Virginia and its academic mission by offering Darden's top-ranked Executive Education programs, and the UVA Inn at Darden Conference and Event Center.
Программа курса: что вы изучите
1 ч. на завершение
The Strategist's Toolkit
In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
1 ч. на завершение
10 видео ((всего 44 мин.))
2 ч. на завершение
Analyzing Industry Structure
In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
2 ч. на завершение
10 видео ((всего 66 мин.))
1 ч. на завершение
Firm Capabilties
In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!
1 ч. на завершение
8 видео ((всего 43 мин.))
1 ч. на завершение
Competitive Position
In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.
1 ч. на завершение
7 видео ((всего 40 мин.))
Специализация IBM & Darden Digital Strategy: общие сведения
This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.
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