Об этом курсе
4.4
79 ratings
17 reviews
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation....
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

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Предполагаемая нагрузка: 5 weeks of study, 1-3 hours/week

Прибл. 9 ч. на завершение
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English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 5 weeks of study, 1-3 hours/week

Прибл. 9 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition. ...
Reading
2 видео (всего 2 мин.), 4 материалов для самостоятельного изучения
Video2 видео
Introductory video Sport Sponsorship MOOC1мин
Reading4 материала для самостоятельного изучения
Before we start10мин
About the course10мин
Frequently Asked Questions10мин
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10мин
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1 ч. на завершение

Module 1. Basic principles of Sponsorship

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation"....
Reading
5 видео (всего 10 мин.), 4 материалов для самостоятельного изучения, 1 тест
Video5 видео
Basic principles of sponsorship1мин
SPONSORSHIP. Basic principles and characteristics1мин
PATRONAGE. Basic principles and characteristics1мин
Video: Interview Pati Roura3мин
Reading4 материала для самостоятельного изучения
Visit the website of Johan Cruyff Foundation10мин
Cruyff Foundation: Because children should be active10мин
Introducing Richard Denton10мин
Recommended videos10мин
Quiz1 практическое упражнение
Module 120мин

2

Раздел
Clock
1 ч. на завершение

Module 2. The stakeholders of the sport sponsorship

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material....
Reading
6 видео (всего 12 мин.), 4 материалов для самостоятельного изучения, 1 тест
Video6 видео
Main objectives of the sponsor1мин
Stakeholders in sponsorship1мин
Video: Interview Albert Amat2мин
Video: Interview Joan Porcar2мин
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1мин
Reading4 материала для самостоятельного изучения
Cruyff Court Manual10мин
6vs6 Cruyff Court Guide10мин
Videos: Cruyff Foundation and Cruyff Courts10мин
Recommended videos10мин
Quiz1 практическое упражнение
Module 220мин

3

Раздел
Clock
2 ч. на завершение

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you....
Reading
4 видео (всего 10 мин.), 5 материалов для самостоятельного изучения, 1 тест
Video4 видео
Sponsorship activation2мин
Video: Interview Annamari Basora2мин
Rins van Kouwen about athletes and social networks2мин
Reading5 материала для самостоятельного изучения
Notes - Sponsorship Activation10мин
Videos about Cruyff Court10мин
Approximate costs: Cruyff Court 6vs610мин
Instructions to participate in the forums10мин
Recommended videos10мин
Quiz1 практическое упражнение
Module 320мин

4

Раздел
Clock
1 ч. на завершение

Module 4. Activation for Sport sponsorship (II)

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module....
Reading
2 видео (всего 3 мин.), 4 материалов для самостоятельного изучения, 1 тест
Video2 видео
Sponsorship activation (II)1мин
Reading4 материала для самостоятельного изучения
Sponsorship activation - Examples10мин
Examples sponsorship activations10мин
Instructions to participate in the forums10мин
Recommended videos10мин
Quiz1 практическое упражнение
Quiz Module 420мин
4.4

Лучшие рецензии

автор: RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

автор: RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

Преподаватель

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

О Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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