[MUSIC] The sports marketing program is finally starting. Hi coach, how do we start? >> Welcome Pep, relax, you won't get bored. As you know, on this program, we challenge you to activate a sponsorship for an event. >> But get to the point, what do we have to do? >> A content that you work on will get you on to a playing field, will give you all the information you need. At the same time, we'll be looking into our case study which is all about the Cruyff foundation. Here are some videos to understand the Cruyff foundation and the work that they undertake. >> Where can I find all these that you are asking me for? How can I find the resources? >> You can find everything on the campus. Resources, activities, ideas, etc. >> And what do I do with this? >> I see you're king to star playing a match, but this week we're just going to train. First, we'll ask you to introduce yourself and get to know your teammates and then we're going to give you a test, answer these questions quickly to see if you're clear about the key concepts of sports sponsorship. >> I told you that I don't have too much time, didn't I? >> You aren't going to be another one of those typical moaning students, are you? I think you can complete the training in just a couple of hours. >> And now are we going to go and you are going to leave me alone? >> No way, you've got a team at your disposal for anything that you need, and I'm going to make sure that I don't take my eyes off you. Let's get started. [SOUND]