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Вернуться к Content, Advertising & Social IMC

Отзывы учащихся о курсе Content, Advertising & Social IMC от партнера Северо-Западный университет

4.7
звезд
Оценки: 910
Рецензии: 134

О курсе

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Лучшие рецензии

AH
5 февр. 2016 г.

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ
29 сент. 2019 г.

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Фильтр по:

76–100 из 132 отзывов о курсе Content, Advertising & Social IMC

автор: Lucy C

3 сент. 2017 г.

this was an exciting journey

автор: Neda B

10 янв. 2016 г.

Very useful and informative.

автор: Elaine T

24 мар. 2016 г.

practical and insightful!

автор: Manish T

8 янв. 2016 г.

A very informative course

автор: amberli

12 февр. 2020 г.

I love this MOOC

Thanks !

автор: Mónica V V

5 нояб. 2020 г.

Really good one ;)

автор: Ma. C G Q

23 нояб. 2020 г.

Full of learning!

автор: srikanth n

30 янв. 2017 г.

very good content

автор: Lisa S

4 сент. 2016 г.

Best course ever!

автор: Selin I B

16 янв. 2016 г.

Thanks Professor!

автор: Mounir R

17 окт. 2017 г.

Awesome Number 1

автор: Kayser F

20 авг. 2020 г.

Great training!

автор: Martin V

28 апр. 2017 г.

Very Enjoyable

автор: HAMADA S R S

30 нояб. 2016 г.

Awesome course

автор: Te'-Lor W E

9 мая 2016 г.

super helpful!

автор: Marat G

26 февр. 2020 г.

really great!

автор: Apichart T

19 авг. 2017 г.

Good Strategy

автор: Víctor R O L

3 июля 2017 г.

Great course!

автор: Diane M

18 сент. 2018 г.

Very helpful

автор: yinsan

10 сент. 2017 г.

nice course

автор: Hamdy R M M G

2 мар. 2018 г.

great mooc

автор: Yauri

19 янв. 2016 г.

Excellent.

автор: Mahmoud R

8 апр. 2019 г.

very cool

автор: Sebastián S

10 янв. 2016 г.

Excelent