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Отзывы учащихся о курсе Content, Advertising & Social IMC от партнера Северо-Западный университет

4.7
Оценки: 741
Рецензии: 101

О курсе

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Лучшие рецензии

AH

Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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1–25 из 99 отзывов о курсе Content, Advertising & Social IMC

автор: Steph L

Apr 15, 2016

More like a 3.5 to 4? Close to 4. The main problem for me with this course was the assignment. I found it a bit unclear. The instructions are clear, but the way to go about completing the assignment was not. The last assignment we had in Course 3 was very specific and even had a video specifically on how to complete the assignment and why each step was important. We were given an example as to how to perfectly complete the assignment to extract the maximum knowledge from the course. In this course, that aspect was a bit lacking

автор: Greg J

Dec 13, 2018

Great course! This was my first Coursera experience and it exceeded my expectations. Drive on!

автор: ALLANNA N

Nov 29, 2018

The course was very interesting because gave me at the same time, a general and specific idea about how to create a good content and generate more visits in my pages. It is very important when you want to promote your product/ideas to a different audience and you do not know exactly what to say, how to say and what to show them. Also the course gave me inspiration to create a personal blog - https://allannanigro.wixsite.com/misitio/blog/aventuras-en-tierras-aztecas that allowed me to put into practice all of the content learned during the course. Thank you IBM and Coursera for this excellent opportunity :)

автор: Mahmoud R

Apr 08, 2019

very cool

автор: Nupur S

Feb 26, 2019

The social IMC course is a part of the MOOC4 of Social Media Marketing Specialization offered by Northwestern over 6 MOOCs. The biggest takeaway of this MOOC was its real time application. It actually made me think twice on the ways I deploy my marketing strategy at work.

автор: Danielle C

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

автор: Jody P

Feb 19, 2016

One of the best courses I've taken on Coursera. The lectures are tailored for online learning as opposed to videos of live lectures. They are short and and full of relevant, useful information. This was a huge plus for me because I don't have a lot of extra time to sit through hours and hours of lectures. There were guest lecturers who were experts in the field of social media marketing who provided great insight on the topic. I've utilized many of the strategies learned through this course and the other courses in this Specialization in my own business and have increased my social media following as well as began developing and advertising my blog.

автор: NATALIA

Jan 20, 2016

very good practical assignments that help you learn smth new, interesting interviews

автор: yinsan

Sep 10, 2017

nice course

автор: Susana O

May 21, 2018

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

автор: Julio A M C

Feb 18, 2017

Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.

автор: HAMADA S R S

Nov 30, 2016

Awesome course

автор: Víctor R O L

Jul 03, 2017

Great course!

автор: Christelle C

Jan 13, 2016

Fantastic course well integrated in the overall specialization. Week 3 could eventually be split in two weeks as it is more demanding in terms of peer assessment and lecture.

автор: ANTONIO T

Sep 25, 2016

Excelente Course. It needs more languages in the subtitles

автор: James-Anthony G

Mar 30, 2017

All courses within the Social Media Marketing Specialization have been brilliant. Easy to follow, with step-by-step progression and if you're completely new to Social Media Marketing, you'll find the concepts are taught in a clear and concise way. I totally recommend it.

автор: Dzenan B

Jan 06, 2016

Great course with excellent examples and materials.

автор: Lisa S

Sep 05, 2016

Best course ever!

автор: Vikas D

Jun 05, 2016

Good detailing and examples shared help to understand concepts better.

автор: David A P

Aug 02, 2017

I was missing more access to someone who could give guidance and clear out doubts.

автор: Elaine T

Mar 24, 2016

practical and insightful!

автор: Sol A O

Aug 31, 2017

Great!! Do It and learn what really comes at hand in Social KPI and other tactics!.

автор: Vaylyn R

Dec 08, 2016

My favorite in the specialization thus far

автор: Neda B

Jan 10, 2016

Very useful and informative.

автор: Te'-Lor W E

May 10, 2016

super helpful!