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Вернуться к Content, Advertising & Social IMC

Отзывы учащихся о курсе Content, Advertising & Social IMC от партнера Северо-Западный университет

Оценки: 765
Рецензии: 104

О курсе

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Лучшие рецензии


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51–75 из 102 отзывов о курсе Content, Advertising & Social IMC

автор: JUDITH L

Jul 20, 2017

Just so much excellent information.

автор: Ashapurna D

Jul 30, 2019

A very enlightening experience!

автор: Manu S

Jun 26, 2018

Amazing course ! I learnt a lot

автор: violet z

Jun 11, 2016

Excellent source of information

автор: Luis M

Feb 11, 2016

Great content...congrats Randy!

автор: Lucy C

Sep 03, 2017

this was an exciting journey

автор: Neda B

Jan 10, 2016

Very useful and informative.

автор: Elaine T

Mar 24, 2016

practical and insightful!

автор: Manish T

Jan 08, 2016

A very informative course

автор: amberli

Feb 13, 2020

I love this MOOC

Thanks !

автор: srikanth n

Jan 30, 2017

very good content

автор: Lisa S

Sep 05, 2016

Best course ever!

автор: Selin I B

Jan 16, 2016

Thanks Professor!

автор: Mounir R

Oct 17, 2017

Awesome Number 1

автор: Martin V

Apr 28, 2017

Very Enjoyable

автор: HAMADA S R S

Nov 30, 2016

Awesome course

автор: Te'-Lor W E

May 10, 2016

super helpful!

автор: Apichart T

Aug 19, 2017

Good Strategy

автор: Víctor R O L

Jul 03, 2017

Great course!

автор: Diane M

Sep 19, 2018

Very helpful

автор: yinsan

Sep 10, 2017

nice course

автор: Hamdy R M M G

Mar 02, 2018

great mooc

автор: Yauri

Jan 19, 2016


автор: Mahmoud R

Apr 08, 2019

very cool

автор: Sebastián S

Jan 11, 2016