This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
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Специализация Медицинский рынокМиннесотский университетОб этом курсе
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Прибл. 13 часов на выполнение
Английский
Субтитры: Английский, Испанский, Арабский
Карьерные результаты учащихся
20%
начал новую карьеру, пройдя эти курсы
12%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
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100% онлайн
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Курс 3 из 5 в программе
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Назначьте сроки сдачи в соответствии со своим графиком.
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Прибл. 13 часов на выполнение
Английский
Субтитры: Английский, Испанский, Арабский
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Миннесотский университет
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
Программа курса: что вы изучите
3 ч. на завершение
The Pharmaceutical Industry: Bench Science to Bedside
In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.
3 ч. на завершение
12 видео ((всего 66 мин.))
12 видео
Meet Steve Parente (or "My Five Hats")5мин
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4мин
1.1.1 Pharmaceuticals: From Bench to Bedside5мин
1.1.2 Pharmaceutical Industry: Drug Development Challenges3мин
1.1.3 Pharmaceutical Industry: Intellectual Property7мин
1.2.1 Pharmaceutical Industry: Food & Drug Administration3мин
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44мин
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6мин
1.3.1 Pharmaceutical Reimbursement: US Market5мин
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5мин
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7мин
4 практических упражнения
Pharma Bench Science30мин
Pharma Regulatory30мин
Pharma Reimbursement30мин
The Pharmaceutical Industry: Bench Science to Bedside30мин
4 ч. на завершение
Pharmaceutical Market Deployment & Management
In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
4 ч. на завершение
9 видео ((всего 69 мин.))
9 видео
2.1.2 Who are your Customers?4мин
2.1.3 Who or what Influences your Customer?9мин
2.2.1 Early Competitors in Brand Space10мин
2.2.2 Global Space Competitors9мин
2.2.3 Generic and Over the Counter (OTC)5мин
2.3.1 Trends in Cancer Drugs5мин
2.3.2 British Criteria for Cancer Drug Payment6мин
2.3.3 U.S. Criteria for Cancer Drug Payment7мин
3 практических упражнения
Pharma Marketing Plan30мин
Pharma Competitor Analysis30мин
UK vs. US Policy for Cancer Drugs30мин
3 ч. на завершение
The Medical Device Industry: Bench Science to Bedside
In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.
3 ч. на завершение
9 видео ((всего 48 мин.))
9 видео
3.1.2 Device Failure5мин
3.1.3 Medical Device and Pharma Convergence4мин
3.2.1 Reimbursement Coding3мин
3.2.2 Payment to Healthcare Providers4мин
3.2.3 Medical Device Industry: Reimbursement Strategy4мин
3.3.1 U.S. Device Public Reimbursement6мин
3.3.2 U.S. Device Private Insurer Reimbursement5мин
3.3.3 Medical Device Reimbursement Outside U.S.5мин
4 практических упражнения
Medical Device Innovation30мин
Medical Device Regulatory30мин
Device Reimbursement30мин
Medical Device Bench Science to Bedside30мин
3 ч. на завершение
Medical Device Market Deployment & Management
In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
3 ч. на завершение
10 видео ((всего 60 мин.))
10 видео
4.1.1 Medical Device Industry: Market Space6мин
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6мин
4.1.3 Medical Device Industry: Global Partnerships6мин
4.2.1 Medical Device: Device Competitor Analysis5мин
4.2.2 Medical Device: Global Competitor Analysis3мин
4.2.3 The 510k: Friend or Foe?6мин
4.3.1 Go to Market6мин
4.3.2 Managing Market Share7мин
4.3.3 Keeping the Product Fresh and Safe in the Long Run7мин
4 практических упражнения
Device Market Plan30мин
Device Competitor Analysis30мин
Device Sales & Risk30мин
Device Market Deployment & Management30мин
Рецензии
Лучшие отзывы о курсе PHARMACEUTICAL AND MEDICAL DEVICE INNOVATIONS
от партнера MR21 окт. 2016 г.
This is a very good course for Pharmaceutical and Medical devices. However, the course was not stand-alone; I had to take google occasionaly. Thanks for the course. Greetings\n\nMubashar Rehman
от партнера BK14 июля 2017 г.
Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.
от партнера JV18 мар. 2018 г.
Really helpful, I thought the assignment could have used a bit more concrete applied knowledge instead of just using a search engine to research a drug with provided links.
от партнера KT9 июля 2020 г.
Good content and presentation overall. But verbal communication could be better. Some important parts of the course are barely discernible. Overall good job. Thanks Steve!
Специализация Медицинский рынок: общие сведения
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
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