Об этом курсе: In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation. The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.
Автор: Миннесотский университет
Преподаватели: Stephen T Parente, Professor
Carlson School of Management, Department of Finance
| Основные сведения | Course 5 of 5 in the Healthcare Marketplace Specialization |
| Выполнение | 5 weeks of study, 3-5 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Welcome and Getting Started
The capstone project provides learners with the opportunity to apply the key principles and practices presented in the four courses of the Healthcare Marketplace specialization to a real-world situation. In this first module, learners will get acquainted with the overall expectations of this capstone course.
1 видео, 1 материал для самостоятельного изучения
- Видео: Welcome to the Healthcare Marketplace Capstone
- Reading: Overview of the Healthcare Marketplace Capstone
- Discussion Prompt: Introduce yourselves
Milestone 1: What is your Health Marketplace Innovation?
In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.
5 видео, 2 материалов для самостоятельного изучения
- Reading: Milestone 1 - Memo Assignment Best Practice Example for NewCo's Technology
- Видео: 4.1.1 What is a Device? What is a Drug?
- Видео: 4.3.2 Preparing a Global Health Technology ‘Dossier’
- Видео: 5.1.4 Key Issues of the 21st Century
- Видео: 5.3.1 Key Questions for an Innovation Valuation
- Видео: 5.3.2 What is the Technology?
- Reading: Slide Deck version of the NewCo Milestone 1 memo
- Discussion Prompt: Learner-to-Learner Guidance on Milestone 1
- Peer Review: 1st Draft of the Healthcare Marketplace Context
НЕДЕЛЯ 2
Milestone 2: What is the Voice of the Healthcare Provider?
For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.
4 видео, 2 материалов для самостоятельного изучения
- Reading: Milestone 2 - Memo Assignment Best Practice Example for NewCo's Technology
- Видео: 1.3.6 Healthcare Worker Satisfaction
- Видео: 2.4.1 What Challenges are Facing Hospitals?
- Видео: 4.2.5 Specialists: Challenges & Innovations
- Reading: Slide Deck version of the NewCo Milestone 2 memo
- Видео: 1.2.4 PEOPLE in Healthcare Delivery
- Discussion Prompt: Learner-to-Learner Guidance on Milestone 2
- Peer Review: 1st Draft of The Voice of the Provider
НЕДЕЛЯ 3
Milestone 3: Regulatory and IP Status of the Innovation
Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.
5 видео, 2 материалов для самостоятельного изучения
- Reading: Milestone 3 - Memo Assignment Best Practice Example for NewCo's Technology
- Видео: 1.1.3 Pharmaceutical Industry: Intellectual Property
- Видео: 1.2.2 Investigational New Drug (Phase 1 to Phase 4)
- Видео: 3.1.1 Medical Device Industry: Regulatory Basics
- Видео: 4.2.3 The 510k: Friend or Foe?
- Видео: 4.3.3 Keeping the Product Fresh and Safe in the Long Run
- Reading: Slide Deck version of the NewCo Milestone 3 memo
- Discussion Prompt: Learner-to-Learner Guidance on Milestone 3
- Peer Review: 1st Draft of Pharmaceutical and Innovation Context
НЕДЕЛЯ 4
Milestone 4: How will the Innovation Generate Revenue?
A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.
5 видео, 2 материалов для самостоятельного изучения
- Reading: Milestone 4 - Memo Assignment Best Practice Example for NewCo's Technology
- Видео: 1.2.3 How do new technologies impact health care expenditures?
- Видео: 2.2.1 Introduction to Administrative Data
- Видео: 3.1.1 The Types and Uses of Assessments
- Видео: 3.2.1 Introductions to Costs
- Видео: 3.2.2 Costing
- Reading: Slide Deck version of the NewCo Milestone 4 memo
- Discussion Prompt: Learner-to-Learner Guidance on Milestone 4
- Peer Review: 1st Draft of Healthcare Innovation Market Size
НЕДЕЛЯ 5
Submitting the Final Project
The previous modules have focused on developing and getting constructive feedback on the major elements of the capstone project. In this module, the learner should use all of that feedback to submit a final version of the project that will be graded by other learners. Learners must also grade other projects which will expose them to challenges and solutions in contexts different from their own.
Оцениваемый: Healthcare Marketplace Capstone Project
Reflection and Congratulations
The work is now done! This short module provides an opportunity for learners to reflect upon the specialization, and to be congratulated on their success by the instructional team.
1 видео
- Discussion Prompt: What is one important thing you've learned in this specialization?
- Видео: Congratulations on Completing the Capstone Experience for the Healthcare Marketplace Specialization
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Авторы
Миннесотский университет
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
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Рейтинги и отзывы
Thanks for a great class. It would be more valuable to have instructor involvement in the reviews of assignments. And also have someone to answer questions.
LOVED IT. Helped me gain knowledge in a very friendly way. I would be learning this stuff by myself for a very long time if it were not for this specialization
Very nice way of bringing all the courses together into a project that can be utilized in the real world.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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It was an effort from start to finish of our learning, which is essential to think critically to appreciate the know how, and to look for in taking it to the Market Place and challenges faced in Go to Market Offerings...