Об этом курсе
4.4
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Рецензии: 87

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Прибл. 23 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study, 2 - 4 hours/week...

Английский

Субтитры: Английский

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Healthcare ManagementInsuranceHealthcare MarketingMedical Device

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Гибкие сроки

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Начальный уровень

Прибл. 23 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study, 2 - 4 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
4 ч. на завершение

EVOLUTION OF THE HEALTHCARE MARKETPLACE

In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms. The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society. The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed....
13 видео ((всего 81 мин.)), 4 тестов
13 видео
Welcome to the Healthcare Marketplace Overview Course2мин
About Stephen T. Parente or 'My Five Hats'5мин
Ahoy There and Welcome Aboard!33
Module 1 Overview2мин
1.1.1 Marketplace Overview7мин
1.1.2 Healthcare Spending Drivers10мин
1.1.3 Healthcare Quality Trends5мин
1.2.1 Market Evolution: Pre-World War II9мин
1.2.2 Market Evolution: Post-World War II11мин
1.2.3 Market Evolution: Health Cost Growth6мин
1.3.1 Key Issues for the 21st Century6мин
1.3.2 Effects of Health Behaviors6мин
3 практического упражнения
Introduction to the Healthcare Marketplace10мин
Pre-War Sector Evolution10мин
Post-War to Multi Trillion Global Economy10мин
Неделя
2
3 ч. на завершение

PHYSICIAN AND HOSPITAL SERVICES MARKET

In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy. The take-away messages from this module are the provider market has demonstrated significant monopoly and the ability to set prices as well as price discriminate. The market is also one of the most technology advanced, regulated and human capital intensive markets on the planet – all of which contribute to significant barriers to entry that reinforce market power. The skills gained from this module are an understanding of the physician and hospital’s voice of customer for a market research plan. In addition, the learner will gain an understanding of the range of sites of care as well provider reimbursement mechanism that are so critical for revenue generation within the hospital setting. ...
14 видео ((всего 105 мин.)), 5 тестов
14 видео
2.1.1 Provider Market Overview10мин
2.1.2 Price Discrimination in Practice3мин
2.1.3 Physician Market Evolution11мин
2.1.4 Physician Sites of Care6мин
2.2.1 Physicians in the 21st Century2мин
2.2.2 What is a Physician?6мин
2.3.1 Hospital Market Evolution13мин
2.3.2 Hospital Features Today6мин
2.3.3 Hospital Scale and Scope7мин
2.3.4 Hospital Issues Today11мин
2.3.5 Quality and Safety7мин
2.4.1 Hospital Future Trends6мин
2.4.2 Policy Impact on Hospitals9мин
5 практического упражнения
Healthcare Delivery Evolution10мин
Physician Market10мин
Hospital and Institution Market12мин
Hospital Market Trajectory10мин
Physician and Hospital Services Market20мин
Неделя
3
3 ч. на завершение

INSURANCE MARKET

In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use. ...
14 видео ((всего 112 мин.)), 4 тестов
14 видео
3.1.1 Risky Business5мин
3.1.2 Utility of Wealth9мин
3.1.3 How Does Insurance Work?6мин
3.1.4 Moral Hazard and Adverse Selection7мин
3.2.1 Early Public Health Insurance7мин
3.2.2 Early U.S. Private Insurance10мин
3.2.3 Major Points of Inflection8мин
3.2.4 Health Insurance Today11мин
3.3.1 The Uninsured Problem7мин
3.3.2 America's 100 Year Health Reform Opera9мин
3.3.3 Current U.S. Health Reform10мин
3.3.4 Future Health Reform - Part 19мин
3.3.4 Future Health Reform - Part 28мин
4 практического упражнения
What is Health Insurance?10мин
Evolution of Health Insurance10мин
Health Reform Now and Eternal10мин
Insurance Market20мин
Неделя
4
2 ч. на завершение

MEDICAL TECHNOLOGY MARKETS

In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market. The take-away messages from this module are medical technology prices are costly because high regulatory and development burden to get to market. In addition, the pathways to payment for medical devices are pharmaceuticals are distinct but share more in common than are dissimilar. The skills gained from this module are an understanding of the regulatory burden of securing intellectual property rights as well as getting the technology clear for use from a safety and effectiveness perspective. Learners will under the key ingredient of technology dossier required for sales and marketing of a product on a global scale. ...
11 видео ((всего 64 мин.)), 4 тестов
11 видео
4.1.1 What is a Device? What is a Drug?2мин
4.1.2 Medical Device Evolution7мин
4.1.3 Medical Devices Today5мин
4.1.4 Vision 2010 Case11мин
4.2.1 How Does a New Technology Make Money?4мин
4.2.2 Obtaining FDA Approval for Pharmaceuticals4мин
4.2.3 Obtaining FDA Approval for Medical Devices6мин
4.3.1 The Drive Towards Cost-Effectiveness6мин
4.3.2 Preparing a Global Health Technology ‘Dossier’6мин
4.3.3 Pharma & Device Convergence5мин
4 практического упражнения
Medical Technology Evolution10мин
Pharmaceuticals & Regulatory Pathways10мин
Measuring Medical Technology Value10мин
Medical Technology Market20мин
4.4
Рецензии: 87Chevron Right

Лучшие рецензии

автор: MRMar 10th 2018

Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.

автор: SSAug 30th 2017

Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.

Преподаватели

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Stephen T Parente

Professor
Carlson School of Management, Department of Finance

О Миннесотский университет

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

О специализации ''Медицинский рынок'

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Медицинский рынок

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