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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

4.4
звезд
Оценки: 4,126
Рецензии: 899

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

NS
28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV
18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

226–250 из 899 отзывов о курсе Market Research and Consumer Behavior

автор: KANISHKAR C

6 авг. 2020 г.

This useful for learn and management related for use

автор: Ronika B

25 июня 2019 г.

KUDDOS to the minds behind this and the instructors.

автор: Muhammad U F

6 апр. 2019 г.

it's nice and the practical video is very beneficial

автор: Guzal M

3 июня 2018 г.

Pure basics but very well explained by the professor

автор: Ayush B

9 мая 2018 г.

Very well thought out. Enjoyed the course very much.

автор: Savdar I

7 мар. 2018 г.

Highly recommended if you're a startup entrepreneur.

автор: Lidya f

9 сент. 2020 г.

very interactive and easy to understand. thank you!

автор: fidan v

1 июля 2020 г.

this course was very valuable and beneficial for me

автор: Nowsheen M R (

21 июня 2020 г.

Has helped me to enrich my knowledge in this field.

автор: ASWIN U

20 мая 2020 г.

I feel its very nformative and helpful for everyone

автор: Zora B

14 мая 2020 г.

Brilliant course. Very informative and interesting.

автор: Susanta K

29 дек. 2020 г.

Excellent to attend the course. lots of learnings.

автор: Dr V G

7 июня 2020 г.

Revived and refined my knowledge after a long time

автор: Priyanka G

27 мая 2020 г.

very helpful course.clear all the basic concepts.

автор: Karishma J

24 апр. 2020 г.

excellent course learnt a lot and clear my basics

автор: kaiyue w

19 окт. 2019 г.

Ha aprendido muchas cosas nuevas. Muchas gracias!

автор: Назрин М И

15 нояб. 2020 г.

That was an unbelievable contribution to my life

автор: 李雪娇

12 авг. 2020 г.

这是我第一次是有coursera真的太棒了,这个教授讲的非常不错,汉化版做的也非常好,很有帮助!

автор: Valentina C

5 февр. 2021 г.

Muy buena introducción al estudio del marketing

автор: Hasin I S

23 апр. 2020 г.

very important course for your marketing career

автор: ibrahim a

22 июля 2019 г.

very excellent mooc and very excellent lecturer

автор: GOKUL S

11 февр. 2021 г.

Very effective course for a Marketing student.

автор: Verny C G

11 сент. 2020 г.

Great information, clear and objetives defined

автор: Oh W C

1 июня 2020 г.

It is a great course I have ever study before.

автор: Prudence O

19 апр. 2020 г.

Nice course. Well explained and very educative