Об этом курсе: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
Для кого этот курс:
Автор: Лондонский университет
Преподаватели: Barry McCarthy, Senior Teaching Fellow
School of Management, UCL
| Основные сведения | Course 6 of 6 in the International Business Essentials Specialization |
| Выполнение | 5 weeks of study, 5 hours per week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 видео, 3 материалов для самостоятельного изучения, 1 practice quiz
- Reading: Useful Links and References
- Reading: Glossary of Terms
- Reading: The Business Plan Template
- Видео: The Business Plan | Introduction
- Видео: 1.2 Layout of Plan
- Видео: 1.3 Products and Services
- Видео: 1.4 The Marketing Plan
- Видео: 1.5 Products Review
- Видео: 1.6 Customers Review
- Видео: 1.7 Competitor Analysis
- Видео: 1.8 Marketing Strategies
- Видео: 1.9 Pricing
- Видео: 1.10 Operational Plan
- Видео: 1.11 Management and Organisation
- Видео: 1.12 Financial Plan
- Видео: 1.13 Appendices
- Видео: 1.14 Refining The Plan
- Practice Quiz: Reflective quiz
Оцениваемый: Week One Quiz
Оцениваемый: The Business Plan | Part One
НЕДЕЛЯ 2
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 видео, 4 материалов для самостоятельного изучения
- Видео: 2.1 Pricing part one
- Видео: 2.2 Pricing part two
- Видео: 2.3 Sales forecast 1
- Видео: 2.4 Cash forecast 1
- Видео: 2.5 Forecast examples 1 (Ian Speedy)
- Видео: 2.6 The business cycle
- Видео: 2.7 Accounting Concepts 1
- Видео: 2.8 Accounting concepts 2- Depreciation
- Видео: 2.9 Example- Genius Ltd
- Видео: 2.10 Example Genius Ltd Cash flow
- Видео: 2.11 Income Statement
- Видео: 2.12 Income Statement Solution
- Видео: 2.13 Balance Sheet
- Видео: 2.14 Balance Sheet Solution
- Reading: Sample Business Finance Scenario
- Reading: Sample Business Finance Scenario- Example Answer
- Reading: Sample Business Finance Scenario Two
- Reading: Sample Business Scenario Two- Answers
Оцениваемый: Case Study |Papy Ltd
НЕДЕЛЯ 3
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 видео
- Видео: 3.1- Classification of Costs
- Видео: 3.2- Cost-Volume-Profit
- Видео: 3.3- Breakeven Analysis | The Equation Method
- Видео: 3.4- Breakeven Analysis | The Contribution Margin Method
- Видео: 3.5- Further Aspects of Pricing
Оцениваемый: Business Plan | Part Two
НЕДЕЛЯ 4
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 видео
- Видео: 4.2- Factors Affecting Buyers' Behaviour
- Видео: 4.3- Market Segmentation and Target Market
- Видео: 4.4- Methods of Market Segmentation
- Видео: 4.5- Marketing Aspects and Positioning
- Видео: 4.6- The Marketing Mix | Seven Ps
- Видео: 4.7- Marketing Mix | The Four Cs
- Видео: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- Discussion Prompt: Boston Box- War Horses and Dodos
- Видео: 4.9- Strategic Selection
- Видео: 4.10- Prioritising Criteria
- Видео: 4.11- Initial Selection of the "Best" Option
- Видео: Week Four Summary
Оцениваемый: The Business Plan | Part Three
НЕДЕЛЯ 5
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
5 видео
- Видео: 5.1- Choosing A Structure
- Видео: 5.2- Types of Organisation
- Видео: 5.3- Global Considerations
- Видео: Closing Remarks
Оцениваемый: The Business Plan | Final Assessment
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Авторы
Лондонский университет
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
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Рейтинги и отзывы
the best course so far i attended
Great and Informative course. Will definitely recommend.
Very nice course, a stepping stone to the field of MBA.
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Very constructif