The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
Этот курс входит в специализацию ''Специализация International Business Essentials'
International Business Capstone
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Об этом курсе
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Карьерные результаты учащихся
50%
получил значимые преимущества в карьере благодаря этому курсу
Карьерные результаты учащихся
50%
получил значимые преимущества в карьере благодаря этому курсу
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Курс 6 из 6 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 17 часа на выполнение
Предполагаемая нагрузка: 5 weeks of study, 5 hours per week
Английский
Субтитры: Английский
от партнера
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The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Программа курса: что вы изучите
4 ч. на завершение
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
4 ч. на завершение
15 видео ((всего 78 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
15 видео
1.1 Introduction4мин
The Business Plan | Introduction44
1.2 Layout of Plan4мин
1.3 Products and Services1мин
1.4 The Marketing Plan5мин
1.5 Products Review2мин
1.6 Customers Review5мин
1.7 Competitor Analysis5мин
1.8 Marketing Strategies4мин
1.9 Pricing6мин
1.10 Operational Plan12мин
1.11 Management and Organisation4мин
1.12 Financial Plan10мин
1.13 Appendices1мин
1.14 Refining The Plan8мин
3 материала для самостоятельного изучения
Useful Links and References10мин
Glossary of Terms10мин
The Business Plan Template10мин
2 практического упражнения
Reflective quiz4мин
Week One Quiz10мин
4 ч. на завершение
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
4 ч. на завершение
15 видео ((всего 86 мин.)), 4 материалов для самостоятельного изучения, 1 тест
15 видео
2.1 Pricing part one10мин
2.2 Pricing part two9мин
2.3 Sales forecast 15мин
2.4 Cash forecast 15мин
2.5 Forecast examples 1 (Ian Speedy)12мин
2.6 The business cycle6мин
2.7 Accounting Concepts 14мин
2.8 Accounting concepts 2- Depreciation3мин
2.9 Example- Genius Ltd5мин
2.10 Example Genius Ltd Cash flow3мин
2.11 Income Statement3мин
2.12 Income Statement Solution5мин
2.13 Balance Sheet6мин
2.14 Balance Sheet Solution5мин
4 материала для самостоятельного изучения
Sample Business Finance Scenario10мин
Sample Business Finance Scenario- Example Answer10мин
Sample Business Finance Scenario Two10мин
Sample Business Scenario Two- Answers10мин
2 ч. на завершение
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
2 ч. на завершение
6 видео ((всего 23 мин.))
6 видео
3.1- Classification of Costs4мин
3.2- Cost-Volume-Profit44
3.3- Breakeven Analysis | The Equation Method2мин
3.4- Breakeven Analysis | The Contribution Margin Method3мин
3.5- Further Aspects of Pricing11мин
3 ч. на завершение
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
3 ч. на завершение
12 видео ((всего 39 мин.))
12 видео
4.2- Factors Affecting Buyers' Behaviour3мин
4.3- Market Segmentation and Target Market2мин
4.4- Methods of Market Segmentation4мин
4.5- Marketing Aspects and Positioning1мин
4.6- The Marketing Mix | Seven Ps4мин
4.7- Marketing Mix | The Four Cs2мин
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4мин
4.9- Strategic Selection5мин
4.10- Prioritising Criteria4мин
4.11- Initial Selection of the "Best" Option2мин
Week Four Summary43
Рецензии
4.7
Лучшие отзывы о курсе INTERNATIONAL BUSINESS CAPSTONE
от партнера AMJul 25, 2017
An excellent course to understand all the facets of management!
от партнера CCDec 13, 2017
Great and Informative course. Will definitely recommend.
от партнера AMSep 15, 2017
Very nice course, a stepping stone to the field of MBA.
Специализация International Business Essentials: общие сведения
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
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