This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
Этот курс входит в специализацию ''Специализация International Business Essentials'
International Business Environment
от партнера
Программа курса: что вы изучите
Неделя
1First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9 videos (Total 25 min), 4 материалов для самостоятельного изучения, 1 тест
9 видео
1.1 Introduction4мин
1.3 Intermissionмин
1.4 International Contexts1мин
1.5- Factors Driving Moves To Global Strategies2мин
1.6- Globalization and Internationalization1мин
1.7 Five Dimensions of Cultureмин
1.8 Hofstede's comparison of National Cultures8мин
1.10- Summaryмин
4 материала для самостоятельного изучения
1.2- The Tasks of Managing10мин
1.5- Factors Driving Moves To Global Strategies10мин
1.8- Hofstede's Comparison of National Cultures10мин
1.9 - National Cultures10мин
Неделя
2Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5 videos (Total 22 min), 2 материалов для самостоятельного изучения, 3 тестов
5 видео
2.2 PESTLE Analysis5мин
2.2 PESTLE analysis case study5мин
2.3 SWOT Matrix ABC2мин
2.4 The Importance of Thorough Analysis1мин
2 материала для самостоятельного изучения
PEST and PESTLE Analysis10мин
SWOT Analysis10мин
1 практическое упражнение
Quiz: PEST and PESTLE12мин
Неделя
3Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4 videos (Total 19 min), 3 материалов для самостоятельного изучения, 2 тестов
4 видео
3.2 Boston Box Review3мин
3.3 Ansoff's Growth Matrix6мин
3.4 Reinforcing Key Elements2мин
3 материала для самостоятельного изучения
Product Life Cycle Stages10мин
Boston Box Matrix10мин
Ansoff Matrix10мин
2 практического упражнения
Quiz: Product Life Cycle12мин
Quiz: Boston Box Matrix12мин
Неделя
4Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5 videos (Total 14 min), 3 материалов для самостоятельного изучения, 2 тестов
5 видео
4.2 Porter's Five Forces1мин
4.2 Porter's Five Forces continued4мин
4.7 Competitive Strategy2мин
4.11- Summaryмин
3 материала для самостоятельного изучения
4.3 Porter's Five Forces10мин
4.4 Harvard Business Review | Porters Five Forces10мин
4.8 Reading- Porter's Five Forces10мин
1 практическое упражнение
4.9 Quiz20мин
4.7
Рецензии: 22Лучшие рецензии
автор: SA•Jun 30th 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
автор: NL•Dec 23rd 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
Преподаватель
Dr Alan Parkinson
Deputy Director (Education), School of ManagementUCL, University of London
О University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
О специализации ''International Business Essentials'
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
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