Об этом курсе: This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
Автор: University of London
Преподаватели: Dr Alan Parkinson, Deputy Director (Education), School of Management
UCL, University of London
| Основные сведения | Course 5 of 6 in the International Business Essentials Specialization |
| Выполнение | 4 weeks of study, 5 hours per week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9 видео, 4 материалов для самостоятельного изучения
- Видео: Welcome to International Business Environment
- Видео: 1.1 Introduction
- Reading: 1.2- The Tasks of Managing
- Видео: 1.3 Intermission
- Discussion Prompt: United Airlines Case Study
- Видео: 1.4 International Contexts
- Видео: 1.5- Factors Driving Moves To Global Strategies
- Reading: 1.5- Factors Driving Moves To Global Strategies
- Видео: 1.6- Globalization and Internationalization
- Видео: 1.7 Five Dimensions of Culture
- Видео: 1.8 Hofstede's comparison of National Cultures
- Reading: 1.8- Hofstede's Comparison of National Cultures
- Reading: 1.9 - National Cultures
- Видео: 1.10- Summary
Оцениваемый: Siemens Case Study- Meeting Global and Local Needs
НЕДЕЛЯ 2
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5 видео, 2 материалов для самостоятельного изучения
- Видео: 2.1 Analysing the External Environment- Introduction
- Видео: 2.2 PESTLE Analysis
- Видео: 2.2 PESTLE analysis case study
- Reading: PEST and PESTLE Analysis
- Видео: 2.3 SWOT Matrix ABC
- Reading: SWOT Analysis
- Discussion Prompt: International Business in Action
- Видео: 2.4 The Importance of Thorough Analysis
Оцениваемый: Quiz: PEST and PESTLE
Оцениваемый: SWOT Analysis
Оцениваемый: Peer Review: Harrods
НЕДЕЛЯ 3
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4 видео, 3 материалов для самостоятельного изучения
- Видео: 3.1 Analyzing the Near Environment
- Reading: Product Life Cycle Stages
- Видео: 3.2 Boston Box Review
- Reading: Boston Box Matrix
- Discussion Prompt: Discussion: Product Life Cycle and Boston Box
- Видео: 3.3 Ansoff's Growth Matrix
- Reading: Ansoff Matrix
- Discussion Prompt: Bringing Ansoff's Matrix Theory to Life
- Видео: 3.4 Reinforcing Key Elements
Оцениваемый: Quiz: Product Life Cycle
Оцениваемый: Quiz: Boston Box Matrix
НЕДЕЛЯ 4
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5 видео, 3 материалов для самостоятельного изучения
- Видео: 4.1- Introduction
- Видео: 4.2 Porter's Five Forces
- Видео: 4.2 Porter's Five Forces continued
- Reading: 4.3 Porter's Five Forces
- Reading: 4.4 Harvard Business Review | Porters Five Forces
- Discussion Prompt: 4.5 Reflective Activity
- Видео: 4.7 Competitive Strategy
- Reading: 4.8 Reading- Porter's Five Forces
- Discussion Prompt: 4.10- Is Porter's Five Forces Still Valid in Some Industries?
- Видео: 4.11- Summary
Оцениваемый: 4.6 Case Study- Rolls-Royce
Оцениваемый: 4.9 Quiz
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Авторы
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
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perfect
Good materials and interesting course.
Good one and full of knowledge
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Relevant content which is easy to follow.