This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
Этот курс входит в специализацию ''Специализация International Business Essentials'
от партнера
Специализация International Business EssentialsЛондонский университетОб этом курсе
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 5 из 6 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 10 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 5 из 6 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 10 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
от партнера
Лондонский университет
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Программа курса: что вы изучите
2 ч. на завершение
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
2 ч. на завершение
9 видео ((всего 25 мин.)), 4 материалов для самостоятельного изучения, 1 тест
3 ч. на завершение
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
3 ч. на завершение
5 видео ((всего 22 мин.)), 2 материалов для самостоятельного изучения, 3 тестов
2 ч. на завершение
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
2 ч. на завершение
4 видео ((всего 19 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
3 ч. на завершение
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
3 ч. на завершение
5 видео ((всего 14 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
Рецензии
Лучшие отзывы о курсе INTERNATIONAL BUSINESS ENVIRONMENT
от партнера M23 июня 2020 г.
I have studied in International Business Environment lot of things thank you Instructor it very intresting in each week class, assignments quiz . Thank you Coursera for giving these opportunity.
от партнера SH29 июня 2017 г.
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
от партнера NL22 дек. 2017 г.
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
от партнера NC14 мая 2020 г.
The course was absolutely superb and the lecturer is absolutely terrific. Thank you so much I appreciate all that you have taught me.
Специализация International Business Essentials: общие сведения
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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