Об этом курсе: This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI

Автор: University of London

Преподаватели: Dr Alan Parkinson, Deputy Director (Education), School of Management
UCL, University of London

Основные сведения	Курс 5 из 6 — International Business Essentials Specialization
Выполнение	4 weeks of study, 5 hours per week
Язык	English
Как пройти курс	Чтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей	4.7 звезды Средняя оценка пользователей: 4.7Посмотрите, что пишут учащиеся

Программа курса

НЕДЕЛЯ 1

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

9 видео, 4 материала для самостоятельного изучения

Видео: 1.1 Introduction
Reading: 1.2- The Tasks of Managing
Видео: 1.3 Intermission
Discussion Prompt: United Airlines Case Study
Видео: 1.4 International Contexts
Видео: 1.5- Factors Driving Moves To Global Strategies
Reading: 1.5- Factors Driving Moves To Global Strategies
Видео: 1.6- Globalization and Internationalization
Видео: 1.7 Five Dimensions of Culture
Видео: 1.8 Hofstede's comparison of National Cultures
Reading: 1.8- Hofstede's Comparison of National Cultures
Reading: 1.9 - National Cultures
Видео: 1.10- Summary

Оцениваемый: Siemens Case Study- Meeting Global and Local Needs

НЕДЕЛЯ 2

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

5 видео, 2 материала для самостоятельного изучения

Видео: 2.2 PESTLE Analysis
Видео: 2.2 PESTLE analysis case study
Reading: PEST and PESTLE Analysis
Видео: 2.3 SWOT Matrix ABC
Reading: SWOT Analysis
Discussion Prompt: International Business in Action
Видео: 2.4 The Importance of Thorough Analysis

Оцениваемый: Quiz: PEST and PESTLE

Оцениваемый: SWOT Analysis

Оцениваемый: Peer Review: Harrods

НЕДЕЛЯ 3

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

4 видео, 3 материала для самостоятельного изучения

Reading: Product Life Cycle Stages
Видео: 3.2 Boston Box Review
Reading: Boston Box Matrix
Discussion Prompt: Discussion: Product Life Cycle and Boston Box
Видео: 3.3 Ansoff's Growth Matrix
Reading: Ansoff Matrix
Discussion Prompt: Bringing Ansoff's Matrix Theory to Life
Видео: 3.4 Reinforcing Key Elements

Оцениваемый: Quiz: Product Life Cycle

Оцениваемый: Quiz: Boston Box Matrix

НЕДЕЛЯ 4

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage

5 видео, 3 материала для самостоятельного изучения

Видео: 4.2 Porter's Five Forces
Видео: 4.2 Porter's Five Forces continued
Reading: 4.3 Porter's Five Forces
Reading: 4.4 Harvard Business Review | Porters Five Forces
Discussion Prompt: 4.5 Reflective Activity
Видео: 4.7 Competitive Strategy
Reading: 4.8 Reading- Porter's Five Forces
Discussion Prompt: 4.10- Is Porter's Five Forces Still Valid in Some Industries?
Видео: 4.11- Summary

Оцениваемый: 4.6 Case Study- Rolls-Royce

Оцениваемый: 4.9 Quiz

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Как это работает

Trabalho

Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.

Ajuda dos seus colegas

Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.

Certificados

Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.

Авторы

University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk

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Рейтинги и отзывы

Оценка 4.7 из 5 по 108 отзывам

amazing course, amazing presentations, good insights to learn and super prof' from UCL (Alan Parkinson) = blasting experience!

Great

Good course! Provides a nice overview of how international environment influences businesses and how to apply major analytical models. Video lectures are useful and some readings are pretty detailed. Only regret: there are no 1 or 2 pages downloadable pdf summaries with the key points of each module.