Этот курс входит в специализацию ''Специализация Entrepreneurship: Launching an Innovative Business'
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
от партнера
Специализация Entrepreneurship: Launching an Innovative BusinessUniversity of Maryland, College Park
Об этом курсе
4.6
Оценки: 441
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Приобретаемые навыки
Opportunity IdentificationManagementInnovationEntrepreneurship
Программа курса: что вы изучите
Week
1Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 видео (всего 62 мин.), 8 материалов для самостоятельного изучения, 1 тест
10 видео
Preview of the Master of Professional Studies in Technology Entrepreneurship6мин
Introduction to the course5мин
What is entrepreneurship?4мин
Who is an entrepreneur?7мин
Entrepreneurship, creativity, & innovation6мин
The world's most innovative companies6мин
Types of innovation14мин
Entrepreneurs and strategic decisions6мин
The opportunity analysis canvas3мин
8 материала для самостоятельного изучения
Welcome to Developing Innovative Ideas for New Companies10мин
Meet Dr. James V. Green10мин
Connect with your Classmates10мин
Our book for the course10мин
Reading: The Opportunity Analysis Canvas10мин
Slides10мин
"The Innovator's Dilemma" by Clayton Christensen10мин
"Out of Our Minds: Learning to be Creative" by Ken Robinson10мин
1 практическое упражнение
Entrepreneurial perspective14мин
Week
2Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 видео (всего 49 мин.), 3 материалов для самостоятельного изучения, 1 тест
8 видео
Entrepreneurial mindset9мин
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8мин
Entrepreneurial motivations7мин
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2мин
Entrepreneurial behaviors4мин
Risk taking in entrepreneurial decision-making6мин
Risk, uncertainty, and stakeholder involvement8мин
3 материала для самостоятельного изучения
Reading: The Opportunity Analysis Canvas10мин
Slides10мин
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10мин
1 практическое упражнение
Entrepreneurial mindset, motivations, and behaviors18мин
Week
3Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 видео (всего 91 мин.), 3 материалов для самостоятельного изучения, 1 тест
9 видео
Knowledge conditions6мин
Demand conditions17мин
Industry lifecycle10мин
Industry structure23мин
Competitive advantage15мин
Learning curve5мин
Complementary assets6мин
Reputation effects4мин
3 материала для самостоятельного изучения
Reading: The Opportunity Analysis Canvas10мин
Slides10мин
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10мин
1 практическое упражнение
Industry analysis14мин
Week
4Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 видео (всего 96 мин.), 6 материалов для самостоятельного изучения, 2 тестов
12 видео
Macro changes that increase new venture opportunities7мин
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2мин
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1мин
Exploring real market needs6мин
Satisfying real market needs8мин
Strategic positioning8мин
Strategic planning3мин
Value innovation6мин
Opportunity identification6мин
Bonus Lecture: Business Models from the Classroom38мин
Information Session6мин
6 материала для самостоятельного изучения
Reading: The Opportunity Analysis Canvas10мин
Slides10мин
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10мин
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10мин
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10мин
Learn More10мин
2 практического упражнения
Customer analysis20мин
Business plan evaluation22мин
4.6
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83%
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Лучшие рецензии
автор: D•Feb 9th 2017
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
автор: PL•Mar 11th 2016
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
Преподаватель
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
О University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
О специализации ''Entrepreneurship: Launching an Innovative Business'
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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