Об этом курсе
4.3
219 ratings
56 reviews
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing....
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
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Предполагаемая нагрузка: 3-5 hours/week

Прибл. 11 ч. на завершение
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English

Субтитры: English, Vietnamese

Приобретаемые навыки

Market ResearchBusiness ModelBusiness ModelingValue Proposition
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 3-5 hours/week

Прибл. 11 ч. на завершение
Comment Dots

English

Субтитры: English, Vietnamese

Программа курса: что вы изучите

1

Раздел
Clock
3 ч. на завершение

Introduction

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization....
Reading
11 видео (всего 77 мин.), 7 материалов для самостоятельного изучения, 1 тест
Video11 видео
Preview of the Master of Professional Studies in Technology Entrepreneurship11мин
Introduction to the Course1мин
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1мин
What are entrepreneurial opportunities?11мин
What factors influence the feasibility of an innovation?15мин
Which innovation strategy: technology-push or market-pull?8мин
Product-market fit8мин
How do you develop a business model6мин
Walkthrough of the business model canvas - Part 15мин
Walkthrough of the business model canvas - Part 24мин
Reading7 материала для самостоятельного изучения
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10мин
Meet the Faculty10мин
Connect with your classmates10мин
Slides10мин
Instructions for the Quiz10мин
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10мин
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10мин
Quiz1 практическое упражнение
Initial Business Model Canvas18мин

2

Раздел
Clock
1 ч. на завершение

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed....
Reading
8 видео (всего 64 мин.), 1 материал для самостоятельного изучения, 1 тест
Video8 видео
Customer types8мин
Customer archetypes4мин
Customer segments and business models6мин
Customer segments, value propositions, product features12мин
How to map your value?5мин
How to interview customers?5мин
How to get insights from your customers?11мин
Reading1 материал для самостоятельного изучения
Slides10мин
Quiz1 практическое упражнение
Discovering and Interviewing Your Customers10мин

3

Раздел
Clock
2 ч. на завершение

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation....
Reading
9 видео (всего 77 мин.), 1 материал для самостоятельного изучения, 1 тест
Video9 видео
The DNA of customer-centricity6мин
Crossing the chasm6мин
Qualitative and quantitative marketing research11мин
Importance and methods of market segmentation9мин
Focusing on the target market6мин
Beyond the chasm9мин
Strategic implications of beyond the chasm10мин
E-commerce: The internet as a selling platform7мин
Reading1 материал для самостоятельного изучения
Slides10мин
Quiz1 практическое упражнение
Product Understanding and Marketing12мин

4

Раздел
Clock
2 ч. на завершение

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities....
Reading
10 видео (всего 91 мин.), 1 материал для самостоятельного изучения, 1 тест
Video10 видео
Why and how to prototype14мин
Rapid prototyping and development5мин
Lean startup MVPs4мин
Choosing a wireframing/UX prototyping tool11мин
Anatomy of an experience map10мин
What you'll learn from user testing6мин
Analytics and insight8мин
Troubleshooting your customer discovery10мин
Levels of a product/service11мин
Reading1 материал для самостоятельного изучения
Lecture Slides10мин
Quiz1 практическое упражнение
Prototyping and Testing10мин
4.3

Лучшие рецензии

автор: GGFeb 13th 2016

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

автор: MMMar 6th 2016

excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities

Преподаватель

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

О University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

О специализации ''Entrepreneurship: Launching an Innovative Business'

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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